Why Cross-Platform is theBest Mobile Strategy

1

Wachtang BudagaschwiliDirector, Business Development EMEA

Cross-platform at TrialPay

2

Long standing cross-platform monetization experience with top developers and platforms

It’s difficult to gain an audience on mobile

3How are you going to get your great game discovered and played?

2M+ apps in the ecosystem

33 apps installed for an average user

< 30% of those apps used in the last 30 days

One answer: Lots of marketing spend

4

Mobile CPI costs have risen from $1.30 in 2012 -> $4.36 in 2014

25%

21%

18%

Desktop platforms have advantages

5

Promotional opportunities and discoverability tools

Easier development, iteration, and testing

Access your players wherever they want to play

Build an audience on platforms with less competition

6

375M

20M

75M

Wooga drives mobile users from Facebook Canvas

7

Consider Facebook, SMS, and email channels to reach your users

19%

81%

Thinking about cross-platform game experience

8

How do players want to interact with your game?

Popcap uses FB Connect to increase engagement and monetization

9

20% of MAU connect

2.4x mobile engagement1.5x desktop engagement

3.3x desktop revenue

King provides synchronous gameplay across platforms

10

Total gameplay times increased by over 50%100% more engagement from cross-platform players

Wooga makes changes to game UI / UX

11TrialPay, Inc. Confidential

56 gemssmartphone

s

72 gems7” tablets

90 gems8.9” and 10”

tablets

iPhone scores > Tablet scores

Kabam and Kixeye use desktop as a mid-core platform

12

Asynchronous experiences across desktop and mobile

Desktop offers depth and control advantages

YOU need to choose your cross-platform approach

13Both games have average session lengths > 30 minutes

Be ready for the next mobile gaming platform

14

1989 2014 2025

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