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Recently Big Hospitality (and their sister publication Restaurant Magazine) invited us to give a talk at their annual Digital Innovation Forum, at The Soho Hotel. The presentation focussed on how restaurants can utilise localised, precision marketing; across a mix of digital channels, to reach new customers.
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Using localised precision marketing to reach new customers
DigitalChannel Mix
Channel Mix
Case Studies
Beefeater Grill – Local Campaign
Observatory Local Campaign
Dos Caminos Local Campaign
Dos Caminos Local Campaign
Targeting
Geographic
Demographic Profiling
Advanced Targeting
Keyword
Local interests
Competitors
Existing data
Time
Placements
Coming Soon
New Advertising Channels
Social media advertising is set to nearly double by 2017, from around $6.1 billion to $11 billion.
Instagram Advertising
SnapChat Advertising
How it might look…Potential for promoted content & advertising. Utilising ‘stories’, closest feature to ‘broadcasting’ Snapchat has to offer
Pinterest Advertising
Clever targeting, pay for website visits only, highly engaged user base.
