Tuesday 3 November | How to reinvent your venue | Sally Greenhill

International Congress and Convention Association #ICCAWorld iccaworld.com

How to reinvent your venue

54th ICCA Congress


Refurbishment Expansion Rebranding Tech upgrades

- or –Demolish and Replace!



Refurbishment – expansion -rebranding - tech upgrades - or –demolish and replace!


Sally Greenhill


It’s a competitive world out there!


It’s a competitive world out there!

1593 cities159 countries



If you don’t innovate you die!



Major capital investments 46 ICCA venue members67 AIPC members



How do you make a case for it?How do you allocate refurb funding? Where does the funding come from?How do you calculate ROI?Is it worth doing?







£14.5m ERDF, via NITB£11.0m Belfast City Council£ 4.0m DETI£29.5m





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Presentations & Public Speaking

Tuesday 3 November | How to reinvent your venue | Sally Greenhill