18
Copyright © 2011 GIOVANETTI Romain - [email protected] Romain Giovanetti @Ganoninc

The history of Playmobil - English presentation (Master 1 - Université Lille 1 - 2011)

Embed Size (px)

Citation preview

Copyright © 2011 GIOVANETTI Romain - [email protected]

Romain Giovanetti

@Ganoninc

Why ?

Plan

• History

• Anatomy

• Some Fake

HistoryWhen and where?

History

1970

Who?

Hans Beck (1929-2009)

Dates and numbers

1973 - Oil crisis.

1974 - Toy seminar of Nuremberg.

1976 - First woman, 1981 - kids

Two waves

How many?

2.5 billion

Anatomy

1970 - 1981, first generation

1981 - today, mobile hands generation

7,5 cm

Dietenhofen or Malte

1st generation

- Same color - Frozen hands

2nd generation

- Mobile hands - Design improvement

ABS plastic

Acrylonitrile butadiène styrène

Shock resistance

Not toxic

Used by Lego, Apple or Nintendo

Fake World

Schenk

Production without Licence 1978 - 1995 - period of production 1995 - the end Less quality than orginal

China

Same form Bad plastic quality Dangerous for kids Does not meet European standards

To conclude

• Playmobil is not old

• Playmobil is awesome

• Advent Calendar now available!

Questions?