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The Art of Powerless CommunicationPresented by:
Coen WelshCapacity Trust
© Capacity Trust 2016 - www.capacitytrust.com
Have you ever been intimidated when you had to deliver a speech/talk/presentation?
© Capacity Trust 2016 - www.capacitytrust.com
John R. P. French and Bertram Raven (1959)Six Bases of Power
CoerciveReward
LegitimateReferent
ExpertInformational (1965)
John R. P. French and Bertram Raven (1959)Six Bases of Power
CoerciveReward
LegitimateReferent
ExpertInformational (1965)
John R. P. French and Bertram Raven (1959)Six Bases of Power
CoerciveReward
LegitimateReferentExpert
Informational (1965)
Matthew Kohut and John Neffinger (2013)
Competence & Warmth
Expert & Referent
© Capacity Trust 2016 - www.capacitytrust.com
Which one do we use first?
1 – Warmth – Referent Power
Can I trust this person?
© Capacity Trust 2016 - www.capacitytrust.com
Which one do we use first?
2 – Competence – Expert
Can this person do the job?
© Capacity Trust 2016 - www.capacitytrust.com
“Warmth is the conduit of influence: It facilitates trust and the communication and absorption of ideas. Even a
few small nonverbal signals—a nod, a smile, an open gesture—can show people that you’re pleased to be in
their company and attentive to their concerns. Prioritizing warmth helps you connect immediately with those around you, demonstrating that you hear them,
understand them, and can be trusted by them.”- Kohut and John Neffinger (2013)
© Capacity Trust 2016 - www.capacitytrust.com
now for the how…
Be humble, but humorous
Speak tentatively
Pair openness with competence*
Frame opinions as suggestions
Be authentic
© Capacity Trust 2016 - www.capacitytrust.com
Pair openness with competence*
Presence – Amy Cuddy (2016)
© Capacity Trust 2016 - www.capacitytrust.com
Coen [email protected]+264 81 385 1180+264 61 222 520www.capacitytrust.comwww.facebook.com/capacitytrust/@capacitytrust
© Capacity Trust 2016 - www.capacitytrust.com