Switch-Estimate-Blend Technique for Speaking Engagements - Susanne Petersson

Susanne Petersson@SusannePresents

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Susanne Petersson 2

Our Pr_s_nt[tionsOur Pr_s_nt[tionsOur Pr_s_nt[tionsOur Pr_s_nt[tions

are overwhelming our

Audiences

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Susanne Petersson 3

Our Pr_s_nt[tionsOur Pr_s_nt[tionsOur Pr_s_nt[tionsOur Pr_s_nt[tions

are inundating

Audiences

with Facts and Figures

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Susanne Petersson 4

To @voi^ this To @voi^ this To @voi^ this To @voi^ this

Pr_s_nt[tion tr[p Pr_s_nt[tion tr[p Pr_s_nt[tion tr[p Pr_s_nt[tion tr[p

…..…..…..…..

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Susanne Petersson 5

P_rioî][lly P_rioî][lly P_rioî][lly P_rioî][lly

R_f_r_n]_ [ R_f_r_n]_ [ R_f_r_n]_ [ R_f_r_n]_ [

St[tisti]St[tisti]St[tisti]St[tisti] …………

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Susanne Petersson 6

uuuusing on_ of th_s_ sing on_ of th_s_ sing on_ of th_s_ sing on_ of th_s_

T_]hniqu_sT_]hniqu_sT_]hniqu_sT_]hniqu_s

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Susanne Petersson 7

T_]hniqu_sT_]hniqu_sT_]hniqu_sT_]hniqu_s

1.1.1.1. Switch terms Switch terms Switch terms Switch terms

2.2.2.2. Estimate termsEstimate termsEstimate termsEstimate terms

3.3.3.3. Blend termsBlend termsBlend termsBlend terms

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Susanne Petersson 8

Consi^_r ]ommon Consi^_r ]ommon Consi^_r ]ommon Consi^_r ]ommon

forms of forms of forms of forms of

M_[sur_m_ntM_[sur_m_ntM_[sur_m_ntM_[sur_m_nt

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Susanne Petersson 9

Common M_[sur_m_ntsCommon M_[sur_m_ntsCommon M_[sur_m_ntsCommon M_[sur_m_nts

� DistanceDistanceDistanceDistance: miles & kilometers

� Time: hours, years, centuries

� TemperatureTemperatureTemperatureTemperature: Fahrenheit & Celsius

� Partials: fractions & percentages

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Susanne Petersson 10

Common M_[sur_m_ntsCommon M_[sur_m_ntsCommon M_[sur_m_ntsCommon M_[sur_m_nts

� Distance: miles & kilometers

� TimeTimeTimeTime: hours, years, centuries

� Temperature: Fahrenheit & Celsius

� PartialsPartialsPartialsPartials: fractions & percentages

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S_v_r[l Options S_v_r[l Options S_v_r[l Options S_v_r[l Options

[r_ [r_ [r_ [r_

[v[il[\l_[v[il[\l_[v[il[\l_[v[il[\l_ !!!!

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H_r_ [r_ [ f_w H_r_ [r_ [ f_w H_r_ [r_ [ f_w H_r_ [r_ [ f_w

Ex[mpl_sEx[mpl_sEx[mpl_sEx[mpl_s

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1111.... Swit]hSwit]hSwit]hSwit]h

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1. Swit]h1. Swit]h1. Swit]h1. Swit]h

Periodically alternate measurement

systems

One of the terms remains primary

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1. Swit]h Ex[mpl_1. Swit]h Ex[mpl_1. Swit]h Ex[mpl_1. Swit]h Ex[mpl_

“The building is 1451 feet tall!”

---- B_]om_sB_]om_sB_]om_sB_]om_s ----

“The building is 442 meters tall!”

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1. Swit]h T_]hniqu_1. Swit]h T_]hniqu_1. Swit]h T_]hniqu_1. Swit]h T_]hniqu_

One of the terms remains primary

throughout your presentation

The secondary measurement is used to

reduce redundancy

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2.2.2.2. Estim[t_Estim[t_Estim[t_Estim[t_

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2. Estim[t_2. Estim[t_2. Estim[t_2. Estim[t_

Periodically remove the details of a

measurement

Estimating often demotes the point

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2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_

“The building was completed in 1918”

---- \_]om_s\_]om_s\_]om_s\_]om_s ----

“The building is about 100 years old”

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2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_2. Estim[t_ Ex[mpl_

“The building was under construction from

1914 to 1918”

---- \_]om_s\_]om_s\_]om_s\_]om_s ----

“The building was completed during the

early part of the 20th century”

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2. Estim[t_ T_]hniqu_2. Estim[t_ T_]hniqu_2. Estim[t_ T_]hniqu_2. Estim[t_ T_]hniqu_

Use estimations as often as you feel is

appropriate for the topic

The lack of detail places the point as

secondary

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3.3.3.3. Bl_n^Bl_n^Bl_n^Bl_n^

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3. Bl_n^3. Bl_n^3. Bl_n^3. Bl_n^

Periodically associate 2 similar

measurement systems

It is possible to string a maximum of 3

references

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3. Bl_n^ Ex[mpl_3. Bl_n^ Ex[mpl_3. Bl_n^ Ex[mpl_3. Bl_n^ Ex[mpl_

“The temperature is expected to reach 86

degrees!”

---- \\\\_]om_s_]om_s_]om_s_]om_s ----

“The temperature is expected to reach 86

degrees – 30 degrees Celsius!”

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3. Bl_n^ T_]hniqu_3. Bl_n^ T_]hniqu_3. Bl_n^ T_]hniqu_3. Bl_n^ T_]hniqu_

One of the measurements remains

primary throughout your presentation

Exponentially increases the impact of your

point with each additional reference

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3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_

“The building is 1451 feet – 442 meters tall

– a total of 100 stories!”

---- [ torr_nt of ^_t[ils, must \_ [ k_y point[ torr_nt of ^_t[ils, must \_ [ k_y point[ torr_nt of ^_t[ils, must \_ [ k_y point[ torr_nt of ^_t[ils, must \_ [ k_y point ! ! ! ! ––––

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3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_3. Tripl_ Bl_n^ Ex[mpl_

“This Neoclassical building was completed

in 1918 – nearly a century ago !”

---- [ soft_r [ppro[]h, y_t still [ soft_r [ppro[]h, y_t still [ soft_r [ppro[]h, y_t still [ soft_r [ppro[]h, y_t still

Eff_]tiv_ Eff_]tiv_ Eff_]tiv_ Eff_]tiv_ ––––

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Why follow this Why follow this Why follow this Why follow this

T_]hniqu_?T_]hniqu_?T_]hniqu_?T_]hniqu_?

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To \_ To \_ To \_ To \_

In]lusiv_In]lusiv_In]lusiv_In]lusiv_ !!!!

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@]knowl_^g_ Div_rsity@]knowl_^g_ Div_rsity@]knowl_^g_ Div_rsity@]knowl_^g_ Div_rsity

We live in an increasingly

connected and diverse

world

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Introû]_s V[ri_tyIntroû]_s V[ri_tyIntroû]_s V[ri_tyIntroû]_s V[ri_ty

Take advantage of multiple

ways to express the same

concept

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Buil^s F[mili[rityBuil^s F[mili[rityBuil^s F[mili[rityBuil^s F[mili[rity

People remember facts

based on terms familiar to

them

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To soun^ l_ss lik_ To soun^ l_ss lik_ To soun^ l_ss lik_ To soun^ l_ss lik_

[ Di]tion[ry[ Di]tion[ry[ Di]tion[ry[ Di]tion[ry !!!!

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Hol^s @tt_ntionHol^s @tt_ntionHol^s @tt_ntionHol^s @tt_ntion

Reduces audience tendency

to ‘multi-task’ with other

interests

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Cr_[t_s [ FlowCr_[t_s [ FlowCr_[t_s [ FlowCr_[t_s [ Flow

Separates and emphasizes

groupings of detailed

information

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M[int[ins Int_r_stM[int[ins Int_r_stM[int[ins Int_r_stM[int[ins Int_r_st

Re-engages the audience,

increasing

attention span

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Consi^_r In]orpor[tingConsi^_r In]orpor[tingConsi^_r In]orpor[tingConsi^_r In]orpor[ting

Swit]h Swit]h Swit]h Swit]h

Estim[t_ Estim[t_ Estim[t_ Estim[t_

Bl_n^Bl_n^Bl_n^Bl_n^

th_ n_xt tim_ you Pr_s_ntth_ n_xt tim_ you Pr_s_ntth_ n_xt tim_ you Pr_s_ntth_ n_xt tim_ you Pr_s_nt !!!!

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My B[]kgroun^My B[]kgroun^My B[]kgroun^My B[]kgroun^

I present highly informational programs.

Realizing how easy one can inundate their

audience with details, I employed

Swit]h – Estim[t_ – Bl_n^

and noticed that

Audience engagement increased!

Susanne Petersson

@SusannePresents

I hope you found this document useful!

Presentations & Public Speaking

Switch-Estimate-Blend Technique for Speaking Engagements - Susanne Petersson