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How to Use Social Media to Drive Fundraising
SOCIAL MEDIA
Laura B. PoindexterQueenb Creative, LLC
@laurabcreative
Where Are You?Social Media Platforms
3Cs of Social MediaThe Basics
These are the 3 important things you need to address in developing your social media plan.Customer
Who are they and where are they online?Content
What do you have to say/share?Capabilities
What can you do?
CredibilityProspects may not find you on social, but they will look at your profiles.
Audience
8
Facebook vs. Email: A Tale of Two Platforms
10
Your Advantage:
your authentic connection with your audience
Five Types of People:Leverage Relationships to Inspire Engagement
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SuspectsCustomers
Disinterested
ProspectsRaving Fans
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CredibilitySocial Media Platforms
- Potential donors will look
- Don’t make these mistakes- No consistency- No direction- No variety- No plan- No one is listening- No response
Next Steps:text SOCIALAUDIT to 33444Social Media Profile Checklist
Photo sharing
Video sharingNetworking
Types of social sites
What to Post: Photos, Native Video, Live VideoFrequency: 2-5 times per weekBiggest benefit: Ubiquitous; Advertising platform
Top tips:- Turn on messaging- Use Donate call-to-action button- Try live video
What to Post: Photos, short video, linksFrequency: 5 times per dayBiggest benefit: Speed of connection, one-on-one feel
Top tips- follow influencers and partners- create lists to organize who you are following- keep an eye on trending hashtags
What to Post: announcements, partnerships, press releasesFrequency: 1-3 times per weekBiggest benefit: Connections
Top tips- engage with partners, sponsors, and board
members- completely fill out business profile for SEO- participate in groups- publish on Pulse
What to Post: photos especially of peopleFrequency: 1-3 times per weekBiggest benefit: visual inspiration to connect with audience
Top tips- research relevant hashtags to use in posts- strive for variety- give face to organization
Emotional© 2016 Constant Contact, Inc
What makes content shareable?
Engaging
VisualUseful
VisualsImages and Video are increasingly
important on social media.
1. Create your own2. People love people
3. Visual diversity
1 newsletter becomes:3 blog posts to describe points in-depth3 videos to demonstrate10+ Twitter updates4-8 Facebook updates
- videos, image, blogs
Example: Repurpose Content
Putting it all together…
Putting it all together…
Putting it all together…
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Thank YouText NONPROFIT to 33444
for these slides and additional resources& invite to my monthly free nonprofit webinar