39
SOCIAL MEDIA –BLOG SUCESSS

How Blogs Are The Core to Any Social Media Strategy WCBos2011

  • Upload
    litbel

  • View
    1.515

  • Download
    0

Embed Size (px)

DESCRIPTION

How Blogs Are The Core to Any Social Media Strategy Download Blog Success Guide http://bit.ly/wcbosBSK

Citation preview

Page 1: How Blogs Are The Core to Any Social Media Strategy WCBos2011

SOCIAL MEDIA –BLOG SUCESSS

Page 2: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Agenda Who am IWhat’s Social MediaHow do Blog Fit in?Blog Success Guide4,ooo+ Page Views Case Study 1st Blog Post

Page 3: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Joselin Mane

CEO LITBeL

Consulting

Online Business

Co-Founder @BostonTweetU

pOffline Events

Internet Marketing/ Social Media

Chief Social Media Strategist

Page 4: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Joselin Mane

@JoselinMane10,400 + Twitter

Followers1,500+LinkedIn

Connections1,100+ Facebook

FriendsLeverage Social Media

Daily

Social Media

@BostonTweetUp8,300+ Twitter

Followers700+ Facebook

Fans Ranked #2 Tweetup

account in the World

Page 5: How Blogs Are The Core to Any Social Media Strategy WCBos2011

ARE YOU READY?

What Is Social Media?

Page 6: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 7: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Your

Blog

Page 8: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Social Media Tools Are Just That…… Tools

Page 9: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Mostly Communication & Sharing

Page 10: How Blogs Are The Core to Any Social Media Strategy WCBos2011

IT’S NOW MEDIA

Social Media isn’t New Media

Page 11: How Blogs Are The Core to Any Social Media Strategy WCBos2011

You Already Know The Big 3

Page 12: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Know your Industry

Page 13: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Who’s Successful?

Page 14: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 15: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Research

• Latest Industry News• Influencers• Competition• Past Success (what works)

• Lists• How To’s• Backlinks

Page 16: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Blog Success Tips

• Why Do I want to blog?• What do I hope the outcome of

starting this blog will be?• What does having a successful blog

mean to me?• How do I see my blog developing over

the next three years?

Download entire kit here http://bit.ly/wcbosBSK

Page 17: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Blog Success Tips

• What am I hoping this blog will do for me either personally or professionally?

• Who is my intended audience for this blog?

• What kind of information will I be posting or what topics will I be writing on?

Download entire kit here http://bit.ly/wcbosBSK

Page 18: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Case Study

Page 19: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 20: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 21: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 22: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 23: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 24: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Step 1Research

Page 25: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 26: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Step 2Take Action

Page 27: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 28: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 29: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 30: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Step 3Socialize

Page 31: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 32: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Step 4Measure

(ie learn)

Page 33: How Blogs Are The Core to Any Social Media Strategy WCBos2011

• 3,475 views of 451Heat.com in the past 24 hours (4,072 48hrs)

• bounce rate was only 2.82%!  • Over the past 50 tweets more than

59,000 impressions.

Page 34: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 35: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 36: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Step 5Extra Posts(Lessons Learned)

Page 37: How Blogs Are The Core to Any Social Media Strategy WCBos2011
Page 38: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Blog Success Kithttp://bit.ly/wcbosBSK

Page 39: How Blogs Are The Core to Any Social Media Strategy WCBos2011

Questions?

Now

Or later…@JoselinMane [email protected] / 617.615.MANE (6263)