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Springer Plug & Play, Irish Times Fusion and Ideas Lab, RBS, Alma Media Diverso, Schibsted Polska, Stimuleringsfonds voor de Pers, Nextmedia.... De plus en plus d'entreprises media recréent un écosystème industriel créatif ou les donneurs d'ordre renouvelle peu à peu leur parc de partenaires ré inventent avec des start-ups les liens qu'elle entretenaient historiquement avec leurs grands partenaires industriels. Présentation Assemblée Générale Medias Suisses, Lausanne, le 9 mai 2014
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Vincent'Peyrè[email protected]!!!
!!!!!!!!!!!vincentpeyregne!
www.wan-ifra.org
WAN0IFRA,!based!in!Paris!,France!and!Frankfurt,!Germany,!with!offices!in!Singapore,!
India,!USA,!is!the!global!organisaGon!of!the!world’s!newspapers!and!news!publishers.!
It!represents!18,000!publicaGons,!15,000!online!sites,!80!associaGons,!300!suppliers!
and!3,000!companies!in!more!than!120!countries.!
REPENSER'L’INNOVATION'
NEW DIRECTIONS LIVING VALUES
DANS'LA'NOUVELLE'CHAÎNE'DE'VALEUR'MEDIA'
Assemblée!Générale!Médias!Suisses,!!
Lausanne!le!9!mai!2014!
AGENDA
'
'
'
'
'
LAUSANNE 9 MAI 2014
#1 INTRODUCTION'EvoluGon!radicale!de!la!châine!de!valeur!de!
l’innovaGon!
#2 DES'PRATIQUES'VARIEES''
UNE'DIVERSITE'DE'CONTEXTES'Springer,!RBS,!Irish!Times,!Alma!Media!SvdP,!
Finnmedia!
#3 MEDIA'INNOVATION'HUB''Enrichir!!l’écosystème!de!l’innovaGon!et!accélérer!la!
métamorphose!de!la!chaîne!valeur!
INTRODUCTION!Vision Contexte!
Innovation UN ENJEU ENVIRONNEMENTAL
circulation trends Rupture Dans les usages
0"
50"000"
100"000"
150"000"
200"000"
250"000"
300"000"
350"000"
400"000"
450"000"
Q3"2010"
Q4"2010"
Q1"2011"
Q2"2011"
Q3"2011"
Q4"2011"
Q1"2012"
Q2"2012"
Q3"2012"
Q4"2012"
Q1"2013"
Q2"2013"
Q3"2013"
digital"subscribers"
Print"subscribers"
Circulation Financial Times
source
The'internet'in'2013'passed'newspapers'to'become'the'world's'secondO
largest'ad'medium,'behind'TV,'according'to'ZenithOpSmedia.'The'internet'
now'captures'one'in'five'ad'dollars'
GRAPHICS SHOW PORTION OF WORLDWIDE MAJOR-MEDIA SPENDING THAT WENT INTO EACH MEDIUM IN 2005 AND 2013. SOURCE: ZENITHOPTIMEDIA (ADVERTISING EXPENDITURE FORECASTS, DECEMBER 2013). MORE INFO: ZENITHOPTIMEDIA.COM.
Rupture Dans les revenus
Newspaper Web Offset
Commercial Web Offset
€ 1,498m
€ 220m
Source!Wan0Ifra,!!KBA!(worldwide!except!Japan)!and!�Druckmarkt�,!Dec.!2012!
1/7 'du'volume'd’affaires''
de'2007'
Rupture Industrielle
De!la!performance!techno!à!la!performance'uSlisateur'
et!accélérer!l’accesison!au!plateau!de!producGvité!
L’INNOVATION EN PRATIQUE
SCHIBSTED POLSKA ALMA MEDIA DIVERSO RBS
FINNMEDIA SVDP
IRISH TIMES ARCHANT
>
>
SPRINGER PLUG & PLAY IDEAS
Source: General Electric – sondage effectué auprès de 1000 dirigeants dans 12 pays
Les'règles'convenSonnelles'ne's’appliquent'plus'aux'
marchés'en'disrupSon'
Pensée Conventionnelle
La sagesse du Big-Bang
Focus on rely one strategic « discipline » or « generic strategy » : low cost, product innovation, customer intimacy"
Strategic Discipline
Rely on all three disciplines at once"
First target a small group of early adopters and later enter the mainstream market "
New-Product Marketing
Market to all segments of users immediately. Be ready to scale up – and exit – swiftly"
Seek innovation in lower-cost, feature-poor technologies that meet the needs of underserved customer segments"
Innovation Method
Seek innovation through rapid-fire, low-cost experimentation on popular platforms"
Source : HBR 2013
ACCELERATEURS INCUBATEURS VALIDATEURS
IRISH TIMES ARCHANT HAARETZ ……
Source Irish Times Johnny Ryan
Source Irish Times Johnny Ryan
Source Irish Times Johnny Ryan
Travailler'avec'des'
startups'
'5'leçons'selon'
Source Irish Times Johnny Ryan
Source Irish Times Johnny Ryan
Source Irish Times Johnny Ryan
11%'
17%'
29%'
31%'
46%'
54%'
54%'
57%'
Qualité de la formation
Autre
Opportunités de financement
Environnement culturel/ de travail
Réputation du fondateur de l'accélérateur
Marque ou réputation du programme
Opportunités de réseautage
Qualité des mentors
Source Irish Times Johnny Ryan
Trois'catégories'tradiSonnelles'd’incubaSon'
Source Irish Times
Source Irish Times
http://vimeo.com/66745290
DEVELOPPEMENT INTEGRE RBS SCHIBSTED POLSKA ALMA MEDIA DIVERSO NYT LAB FT LABS …..
Eduardo Sirotsky Melzer Vice Président Executif RBS Joaquim Clotet Recteur Tecnopuc
Location matters
Location matters Partenariat!stratégique!avec!le!Parc!
scienGfique!et!technologique!Université!de!
Porto!Alegre,!Tecnopuc!
!
Une!approche!“silicon!valley”.!Big!tech!
companies,!Dell,!HP!and!Microsof!dans!un!
environnement!entrepreneurial!
!
Close!collaboraGon!avec!les!chercheurs!de!
PUCRS,!échange!de!connaissances,!tests!
quoGdiens.!La'localisaSon'compte.'
!
Ergonomie!:!Passage!d’un!environnement!
corporate!à!un!“startup!feeling”!.!Open!
space,!pas!de!bureau!personnel.!Une!chaîne!
créaGve!
How you work matters
PROCESS'DE'DEVELOPPEMENT'BOUSCULE:!mutaGon!de!la!“ligne!d’assemblage”!tradiGonnelle!vers!un!!process!léger,!agile!et!orienté!sur!la!producGvité,!contrôle!
des!coûts.!!
DISPARITION'DES'DEPARTEMENT'DESIGN,'IT,'PRODUIT…les!équipes!sont!
orientées!projet!WebNews,!AppNews!and!PayNews.!Chaque!équipe!est!responsable!de!l’ensemble!du!mix!produit,!sa!mise!sur!le!marché!et!sa!
rentabilité.!KPIs!fondés!sur!l’impact!business!(pas!de!contrôle!du!nombre!de!lignes!de!codes!ou!des!horaires)!
!
TOUT!EST!MESURE.!Il!n’y!a!palus!de!place!pour!l’intuiGon!personnelle,!y!compris!au!niveau!exécuGf.!Chaque!idée!n’est!juste!qu’une!hypothèse!à!valider..!!
!
“If'you'think'about,'it'works'just'like'science”'
150
People matters
(a lot) 1. You!don’t!need!a!business!analyst,!but!a!Product'Manager'
2. You!can’t!do!it!with!a!developer,!but!with!an!Engineer'
3. Not!everyone!can!work!with!lean'startup'–!it!is!too!much!freedom!and!
pressure!for!some!people!
4. High!performance!employees!don’t!accept!“because!the!president!said!
so”.!You!need!the!right'kind'of'boss'too'
5. You!have!a!good'match'when!your!engineer!can!work!face0to0face!
with!an!university!researcher,!someGmes!a!professor!!
6. It!is!all!about!a!company!with!employees!ready'to'learn.'And!an!
university!with!researchers!focused'on'pracScal'research'
Paywall
Automatisation
Sports
Responsive web design
Outils éditoriaux (CMS)
Plates-formes mobiles
NI'convergence'NI'divergence'
Fondé en 2012, Finlande Une filiale de Alma Media Oyj. Développement services numériques / optimisation du traffic web des sites du groupe / Développement et commercialisation du réseau pub numérique / amélioration des interfaces utilisateurs des sites numériques.
established in 2012 and as a core software development center of technology and innovation. Provides solutions based on the latest web technologies, mobile and SmartTV
MODELE MIXTE DÉVELOPPEMMENT INTERNE + INCUBATION + SEED FUNDING + VENTURE DEVELOPMENT
SPRINGER PLUG & PLAY / IDEAS
BERLIN SILICON VALLEY
Plug'and'Play'dans'la'chaîne'de'valeur'SPRINGER'
Business Stage
Size
0
R&D & Development
Growth Investment Open Innovation
Strategic Product Development
Electronic Media Division
Early-stage
Investment
Batch II: 7 companies Batch I: 7 companies
Pages live on
Earnings Conversions
Une'passerelle''
Entre'Europe'et'Silicon'Valley'
Source : Springer
Pan-European start-up accelerator, founded 02/2013.
50:50 Joint Venture with Plug and Play Tech Center Sunnyvale (accelerated 1500+ startups).
Three-months programme for very young start-ups in Berlin, individual follow ups in the Silicon Valley.
Substantial programme sequences: assets (25k €), office space, support, coaching, workshops, networking, access to VCs for follow-up financing.
2-3 cycles per year, each ending with a demo day.
Planned to do about 20 seed investments (5% share) per year; no direct strategic fit required, but should ideally be able to use Axel Springer’s resources as assets.
Proposition: acceleration of successful companies; for Axel Springer used as a means to get exposure to new areas of business and to foster innovation by collaboration with AS brands in an early stage
KEY FACTS Plug and Play
Source : Springer
Asuum: a website for discovering relevant products. eflear: an online market for old and vintage furniture. mpax: payment app with loyaly benefits. nextsocial: a platform that let s brands present and sell offers to fans via Facebook. papayer: payment app where parents can check up on their kids spendings. Solid Sound Labs: a software for audio quality improvement on speakers and helemts. TickTickTickets: a mobile app to buy weekly event tickets. ZenGuard: a plugin for web browsers to make the experience more secure.
money, mentoring, networking office space, utilities
Building'New'Business'
From'Scratch'
TunedIn 2nd screen tv product
Prepaid BILD mobile distribution
The Iconist design commerce
ShopNow mobile loyalty
Last Minute Local mobile discounts
Epos immersive history app
Room 49 digital celebrity property
Source : Springer
Creative Director Michael Paustian
Daniel Keller
Ulrich Machold
Chief Information Officer
Creative Director Head of Strategic Product Development
@MPaustian
Idea
Concept Business Case Execution
R&D and innovation lab, founded late 2012.
Small core team from inside AS (editorial, design, business, engineering), variable geometry of project teams from inside and outside the company.
Proposition: serial experimentation, explore new digital areas of business through ‘pathfinder’ products, induce cultural change and ‘intrapreneurship’, establish integrated processes for digital product development.
Reporting directly to the board.
All projects must show close fit with AS activities and be able to employ existing ecosystem as an ‘unfair advantage’ over independent start-ups.
Uses entrepreneurial incentive structures: spin-out projects into companies, give shares to the management teams, work closely with Plug & Play for mentoring etc.
KEY FACTS
Research
Source : Springer
www.mediaentrepreneurs.de 68
Selects!excepGonal!
entrepreneurial!talents!to!
join!the!company,!
developing!new!business!
concepts!and!products.!
!
During!a120month!program,!
the!media!entrepreneurs!
develop!a!marketable!
business!plan!for!
investment!decision!to!the!
execuGve!board!0!to!be!
realized!with!them!in!the!
driver's!seat.!
Partnering With Individual Entrepreneurs For New Projects And The Staffing Of Existing Ventures
Location
Distribution
Reach
Creativity Salesforce
Know how
VIEILLE économie : une boîte à outil pour la NOUVELLE économie
OPEN INNOVATION COLLABORATION DE BRANCHE NEXTMEDIA STIMULIRUNG FUND VOOR DE PERS
Making'the'future''together''
Fédération*Finalandaise**
des*Industries*Media*
Source: Helene Juhola, Directrice de la recherche
Finnmedia'Ensuring!freedom!of!!speech!
PromoGon!of!employer!policy!interests!
PromoGon!of!entrepreneurial!acGvity!including!R&D&I!
• Programme*de*branche*à*l’échelle*nationale*
• Soutien'pour'la'transformation'numérique'du'secteur'
• Piloté*par*
• Trois*thématiques:*
• La*journée*de*consommation*media*
• eReading*
• Hyperlocal*
• Fondé*sur*la*strétgie*du*secteur*”Making*the*media*
sector*a*winner”*
Partenaires'Toute*la*chaîne*de*valeur*est*représentée*
60*entreprises,*la*moitié*de*PME*
Tous*les*leaders*du*marché*y*participent*,*8*universités*et*
centres*de*recherche*
*
Une*coopération'du*type*”Silicon*Valley”*
PlateOforme*d’échange*d’idées'
La*possibilité*de*prendre*des*risques,*mutualisés,*et*
tenter*un*modèle*totallement*inédit*
Des*essais*concrets,'tests'de'prototype'et'études'utilisateurs'pour*la*création*de*nouveaux*produits*
Le*recherche*devient*un*élément*de*la*vie*quotidienne*
de*l’entreprise*
Financement'
Les!entreprises!et!centres!de!
recherche!partenaires!invesGssent!
du!temps!
Financement!public!de!Tekes!
(equiv.!CTI)!
35!gros!apporteurs!de!fonds,!50!
peGtrs!contribueturs,!70!unités!de!
recherche!
Résultats!ouverts!et!partagés!en!fin!
de!programme!siness!concept!
projects!and!product!development!
~100!personnes!years!!
~10!M€!
~!5!M€!!
Volume'annuel'
2010'O'2013''
Partenaires!industriels!
et!recherche!
Tekes!–!Agence!
finlandaise!pour!la!
Technologie!et!
l’InnovaGon!
Applications'
ePaper 2.0'
ePaper 2.0'
• Target:*Ambient*light*powered,*light,*
cheap*EOInk*display*
• Replacing'paper'as*a*content*carrier*
• Could*b*branded*as*part*of*subscription*
• Push,*not*for*pull*or**internet*surfing*
• Content*adapted*to*the*device*
• Large*user*tests*2014*–*several*rounds*
• StartOup*company:*Leia'Media'Ltd'
Responsive Design'
• Target:*HTML5*and*responsive*design*to*
the*level*of*native*apps*
• Identifying*and*solving*problems*together**
• Exchanging*knowledge*
• Applying*this*knowledge*to*product*
development*in*media*companies*
Responsive Design'
WANOIFRA*Expo*2012*
Planning data in editorial systems'
• Target:**to*establish*a*unifying*system*
independent*way*to*exchange*
planning*data.**
• Supports*efficient*content*
management*and*exchange*
• Prototype*system*already*functional*
• Supports*predefined*layout*
Solutions for small publishers'
Solutions for small publishers'
• Target:*New*and*easy*solutions*for*
digital*publishing*also*for*small*and*
medium*size*publishers*
• Web,*tablet*and*mobile,*all*platforms*
• Content*shop*&*payments*
www.lehtiluukku.fi*
• 200*Finnish*publishers,*350*magazines*
and*newspapers*
Lauttakylä Newspaper'• Small,*local*newspaper*
• Target:*To*develop*services*for*advertisers*in**local*community*
• Web,*mobile,*city*screens*
• QR*codes,*digital*coupons*with*location*
aware*advertising*
• Holographic*advertising*
• Close*cooperation*with*VTT*
Jyri Korenius, CEO Lauttakylä –lehti
Company’s*course*of*actions*
directed*towards*growth.*
The*knowledge*level*of*the*
organisation*improved.*
The*enthusiasm*of*the*
personnel*increased.*
Enabled*original*operations*
model*O>*differentiation*
”
PRINCIPAUX'BENEFICES'partenaires'
Technologies'that'meet'the'needs'of'the'future'
PracScal'help'in'different'stages'of'development'process'
Latest'knowledge'available'
More'doing'–'less'planning'to'do'
RENNFORCER LA DIVERSITE, LA QUALITE ET L’INDEPENDANCE DU JOURNALISME AUX PAYS-BAS
INNOVATION PLUS DE 100
PROJETS CANDIDATS
CHAQUE ANNEE
FINANCEMENT pLUS DE 2
MILLIONS D’EUROS PAR AN
RECHERCHE INTERNATILE ET SOUS-TRAITEE
PARTAGE DE CONNAISSANCE
CHALLENGES MASTERCLASSES
SEMINARS
• WORLDS FIRST ONLINE PAY PER VIEW KIOSK ENCLOSING ALL MAYOR AND RESPECTED DUTCH NEWSPAPERS AND MAGAZINES
BLENDLE.NL
• A NATIONWIDE NETWORK OF LOCAL NEWS COVERAGE DONE BY BOTH JOURNALISTS AND USERS THEMSELVES
DICHTBIJ.NL
• UNLOCKS HUNDREDS OF DATABASES FOR (LOCAL) JOURNALISTS TO BE USED IN A SIMPLE AND INTERACTIVE MANNER
LOCALFOCUS.NL
PROJETS
‘MAISON DU JOURNALISME’
TEACHING HOSPITALS
STATE OF THE MEDIA
REGIONAL MEDIA CENTERS
KNOWLEDGE HUB
POUR PLUS D’INFORMATIONS
PERSINNOVATIE.NL @PERSINNOVATIE
René van Zanten
+31 (0) 70 361 71 11 [email protected]
TOURNANT'EN'2012'UN!PHENOMENE!RECENT!
(IMMATURE)!
FOCUS'SUR!LA!TECHNOLOGIE!ET!LA!DIVERSIFICATION!DES!
REVENUS!
L’EVOLUTION!DES!USAGES'EST!(ENCORE)!MARGINALE!
DES!APPROCHES!DIVERSES'
LA!PLUPART!SOUS!FORME!DE!FILIALES'
PEU!DE!PROGRAMMES'COLLECTIFS!(CONRAIREMENT!A!
D’AUTRES!INDUSTRIES)!
DES'INITIATIVES'FRAGMENTEES,'SANS'COORDINATION'
GLOBALE'
'
HUB MEDIA INNOVATION
#3
FOCUS AREAS
PUBLIC AFFAIRS INDUSTRY
STANDARDS REGULATION
INNOVATION TRANSFERT
TECHNO Media
Innovation Hub Place de Marché
internationale
NEWS LITERACY
YOUTH ENGAGEMENT
ADVISORY NEW REVENUES
EMERGING PLATFORM
PRODUCTION WORKFLOWSS
QUALITY JOURNALISM WORLD EDITORS
FORUM
PRESS FREEDOM
MEDIA DEV.
INSIGHTS PUBLICATIONS KNOWLEDGE
SHARING EVENTS
TRAINING COACHING
NEWSPLEX, ADPLEX,
ACADEMY
advocacy expertise
Erosion!des!principes!
fondementaux!de!la!liberté!de!
la!presse!dans!les!démocraGes!
matures!
'
Lois!AnSOterroristes'qui!
alignent!journalisme!sur!
terrorisme!
!
“Sok”'censorship,!et!les!pressions!économiques!ou!
autres!pressions!indirectes!
!
Surveillance'numérique'et!
liberté!d’expression!et!
d’invesGgaGon!
ConsulSng'&'
Coaching'
Market!expansion!
World'Publishing'Expo''
PRINT''&'
PUBLISHING'
Advocacy'&'
Media'Policy'
Events'
PublicaSons'
ParGal!diversificaGon!
Research'&'
Development'
InnovaGon!Hub!
World'Publishing'Expo''
DIGITAL'&'
CONTENT'
WORLD'PRESS'
TRENDS'
Current modified new
Cur
rent
ex
pand
ed n
ew
Produits & Services
mar
chés
WANOIFRA'O'WHERE'ARE'WE'HEADING''
Centres Recherche & innovation
Dévelopeurs Start ups Industrie donneurs d’ordre
Profile Technical Academic
Technical Entrepreneur Manager
Capital Expertise Talent Innovation Access to market
Soutien opérationnel
Public authorities / Foundations
Potential recruiters
Industry and investors
Market
Soutien financier
Public authorities / Foundations
Salaries and savings
Angels and VC’s Investors, Banks, revenues
Contraintes Lack of corporate contribution
Lack of scale Lack of market Lack of innovation
Besoins Channels Training and contacts
Money and channel
Innovation partners
CHAÎNE DE VALEUR DE L’INNOVATION
“Every'Sme'an'industry'is'disrupted,'it'
becomes'populated'with'new'players'that'
think'differently.''
'
The'faster'and'more'aggressively'a'
company'prepares'itself'for'the'new'
environment,'the'bener'it'will'be”!
'
Richard'Gringas'
Google’s'head'of'new'products'
The!Media!InnovaGon!Hub!is!a!change!accelerator,!an!internaGonal!alliance!of!innovaGon!pracGGoners,!research!and!innovaGon!centres,!and!emerging!
technology!providers!powered!by!Wan0Ifra.!!!
!
Our'main'objecSve'Foster!long0term!growth!in!the!news!media!
business!by!unlocking!the!potenGal!of!innovaGon!provided!by!the!
growing!ecosystem!of!emerging!technology!providers!and!innovaGon!
centres!worldwide.!!
!
!
Our'central'point'Encouraging!experience!sharing,!providing!
networking!plaxorms!for!publishers,!suppliers,!start!ups,!innovators,!
developers,!academic!and!research!centres.!!
Media'InnovaSon'HUB'ACCELERATEUR!DU!CHANGEMENT!
To CURATE The Media Innovation Hub is a catalyst and a curator for start-ups and emerging technology and service providers with growth potential in the news media sector. It connects innovation stakeholders, facilitates cooperation across companies and disciplines, promotes the adoption of innovative solutions by media companies.
To CONNECT business and technology partners. The Media Innovation Hub will screen and map international technology and consumer innovation best practices and players. It keeps the news publishing international community up to date about latest trends and actionable business cases. It serves as an innovation evangelist.
To FACILITATE The Media Innovation Hub clears the way to innovation by leveraging the long term business potential of international research and innovation programs. It provides news media companies with services to access international pre competitive, multi disciplinary research and innovation programs, particularly the Horizon 2020 European R&D framework program
Media'InnovaSon'HUB'TROIS!MISSIONS!CLES!
Strategic Board
(WAN-IFRA-EPFL,
BRUSSELS, UCLAN...)
Academics Innovation
Centres
MEDIA ORGS
Industry representative
bodies Suppliers
Community
WAN-IFRA
EPFL Mediapole Trondheim
Aalto KTH
Technopuc Porto Alegre
Innovation Club
Advisory council
Conferences
World Publishing
Expo Congress
IPTC
ENPA i-Com IAB
Singapore
Vivaki
JC Decaux
WPP
ULB
Legacy Production workflows
EBU
CIO Start up
accelerators incubators
Emerging tech
providers clusters
1.'Media'InnovaSon'MAP'
NEWS PUBLISHERS
CREATIVE TALENTS
1.'Media'InnovaSon'MAP'
THE!CORE!OF!THE!PLATFORM!
PROFILE'ID'
'SKILLS'
CATEGORY'
FUTURE'PROJECTS'
PRODUCTS'SERVICES'
HOOK'UP'
!
!
!
Cooperate,!!do!business!with,!get!together,!hook!up,!interface,!join!forces!together,!parGcipate,!team!up,!work!with!partner,!coproduce…!
1.'Media'InnovaSon'MAP'
MAIN!FUNCTIONS!
2.'Global'Alliance'Research'and'Development'WAN0IFRA!MEDIA!INNOVATION!HUB!
Horizon 2020 calls of interest for our group, in the area of technologies for creative industries, social media and convergence. http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/89-ict-18-2014.html http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/95-ict-31-2014.html http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/2104-reflective-6-2015.html http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/2470-inso-2-2014.html http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/90-ict-21-2014.html
66th WORLD NEWSPAPER CONGRESS
2014 9-1
1 J
un
e, T
ori
no
!!!!
!
!
!
!!
!
90'CONFERENCIERS'
3'CONFERENCES''
5'ROUNDTABLES'
MASTER'CLASSES'
1'EXPO'+'
TECHNOLOGIES'
EMERGENTES'
4'“UN'CONFERENCES”''
>>'More'networking''
>>'More'inspiraSon'
>>'More'Hands'On'
The'World'Newspaper'Congress'primarily!
deals! with! management! and! business! issues!
facing!news!media!and!will!examine!emerging!
new!business!models!and!revenue!streams.!!
The'World'Editors'Forum'has!been!held!in!
conjuncGon! with! the! World! Newspaper!
Congress! since! 1994.! It! gathers! Chief! Editors!
from! around! the! globe.! The! ! Forum! provides!
news! professionals! with! an! annual! meeGng!
place!to!examine!innovaGons!in!journalism!and!
newsrooms! organisaGon,! and! to! pick! up! new!
skills!in!data!journalism,!new!storytelling!tools,!
techniques!and!more.!
The' World' Newspaper' AdverSsing'
Forum'is'the!annual!venue!for!publishers!and!
adverGsing! execuGves! to! share! experiences!
about! successful! strategies! for! increasing!
adverGsing! revenues! from!digital,!mobile,!and!
print.!
The'Energy'Lounge' is!a!showcase!and!live!demo!
center! of! end! consumer! electronics! innovaGve!
devices!and!prototypes!!represenGng!the!next!wave!
of!disrupGve!technologies!that!may!change!the!way!
news! content! and! adverGsing! are! created,!
distributed!and!consumed!
Round' tables' and' masterOclasses' ' are!
organized! from! Sunday! to! Wednesday,! including!
roundtables!on!IP!and!copyright,!small!and!mid!size!
independent! publishers,! rights! in! conflict! with!
freedom!of!expression,!online!ethics,!value!creaGon!
and!contribuGon!to!economic!growth;!
The' Info'Services'Expo'offers!a!chance! to!meet!
the! leading! suppliers! of! the! news! publishers!
industry! and! discover! cu|ng! edge! products,!
services!and!technologies.!
66th WORLD NEWSPAPER CONGRESS
2014
9-1
1 J
un
e, T
ori
no
WORLD'PRESS'TRENDS'
INNOVATION'STRATEGIES'IN'PRACTICE'
GAME'CHANGERS'–'Why'venture'capitalists'invest'in'news'
NATIONAL'SECURITY,'PRIVACY,'liberty'and'the'role'of'a'free'press'at'teh'digital'age!
FRESH'STRATEGIES'FOR'TURBULENT'
TIMES:'The'Power'of'People:'
InnovaSve'training'and'
managementNT'
NEWSROOM:'NEW'!
RHYTHM,'NEW'TOOLS'ALTERNATIVE'BUSINESS'MODEELS'
DISRUPTIVE'REVENUE'STREAMS'
FRESH'STRATEGIES'FOR'TURBULENT'
TIMES:'EssenSal'Product'and'Process'
Development'for'2015'
EDITOR’S'EVOLUTION:'ARE'YOU'IN'
DANGER'OF'BECOMING'EXCTING?'ONE'SIZE'DOES'NOT'FIT'ALL'–'
MAXIMIZING'RESULTS'WITH'LIMITED''
CAPACITY'AND'SMART'APPROACHES'! GLOBAL'JOURNALISM:'PUSHING'THE'
BOUNDARIES!
SMART'ADVERTISERS:'New'ways'to'
measure'adverSsing'performance'and'
the'impact'on'your'sales'effecSveness'
SPORT:'STAYING'COMPETITIVE'WHERE'STRATEGY'MEETS'DATA:'THE'
«'NEW'OIL'»''
CUTTING'EDGE'DIGITAL'
STORYTELLING!
WHY'VIDEO'MATTERS:'GET'IN'THE'
GAME!'
MOVIT!'O'Hot'new'Mobile'Video'and'
Tablet'revenues'for'2014'
HOW'TO'TRANSFORM'YOUR'BUSINESS'
FOR'THE'MULTIOPLATFORM'MOBILE'
WORLD!
CLOSING'SESSION'ConsolidaSon'and'‘CoopeSSon’''«'WIN'IT'TOGEHER'OR'LOSE'IT'»'!
INNOVATION'IN'NEWSPAPERS'WORLD'REPORT'
SMART'ADVERTISERS:'New'ways'to'
trade'adverSsing'and'the'impact'on'
your'revenues'
''
MANAGING'SOCIAL'ENGAGEMENT'
AND'VERIFICATION''
EDITORIAL'STRATEGIES'FOR'
NAVIGATING'PRIVACY'AND'
SURVEILLANCE'!
The Advertising Hackhaton will bring groundbreaking and innovative advertising ideas to life during an intensive weekend of brainstorming and prototype-building. Intrigued?
Register now on
www.adhackhaton.com
66th WORLD NEWSPAPER CONGRESS
2014 9-1
1 J
un
e, T
ori
no
66th WORLD NEWSPAPER CONGRESS
2014 9-1
1 J
un
e, T
ori
no
ENERGY LOUNGE The Future of News Consumption A demo space packed with 40 devices and new technologies, demonstrations every hour and 4 un conferences!
Wearable tech
Internet Of Things
Google!Glass!for!news!
Pebble!Watch!
Samsung!Gears!
0 HTC!“Google!Now”!Watch!
Augmented and virtual Reality
3D and Micro printing
Drones and micro cameras
Qleek!media!Gles!
Connected!Cars!with!Fiat!
Connected!plugs!and!sensors!
QuanGfied!self!and!news!
!
UCLAN!AeroSee!Drone!project!
GoPro:!the!revoluGon!of!embedded!
video!Parrot’s!new!mini!drone!for!
news!
MovieDrone!and!broadcasGng!
!
CondiGon!One!Virtual!Documentaries!
Oculus!Rif!Virtual!Reality!headset!
Newsgaming!and!Immersive!stories!
Meta!Augmented!reality!glasses!!!
Li~le!Printer!for!new!
The!Long!Read!(The!Guardian)!and!
automated!prinGng!
3D!prinGng!for!News!and!AdverGsing!
The future of screens
InteracGve!Mirrors,!Connected!TVs!Flexible!
tablets!and!screens!
ReGnal!display!and!holographic!projecGon!
InteracGve!Newsprint!
A refreshing look at the media and creative scene
Berlin Startups & Newsroom Inspiration BERLIN LE 26 JUIN 2014
Corporate Publishing
Design
Mailing & Distribution
Corsporate Information
Consulmables
IT
Business Org
Prepress Prod
Advertising
Editorial
Printing
digital Media
WHY'DO'YOU'ATTEND'THE'
WORLD'PUBLISHING'EXPO?'
STRATEGIE Digital Mobile Paid Content Assessment Kick Off & Revision strategic plans
MANAGEMENT & COACHING Newsroom organisation, Social media Convergence Web print TV integration
SUPPORT TECHNIQUE printing plant assessment waste control quality control Cost control management Go Green Prepress workflow
SOUTIEN A L’INNOVATION Mise en œuvre de stratégies d’inovations, pôles pilotes, en partenariat avec le réseu du Media Innovation Hub
Conseil'&'Coaching'ExecuGve!Programs!Study!Tours!Academy!Newsplex!!Advisory!Services!and!ConsulGng!
