PowerPoint Presentation
Ammon Curtis@ammon_curtispresent so that people listenput an end
to death by powerpoint one slide at a time
Three part course. 1) Today. 2) Assignment 3) May 15th Do a
little exercise.Learn what not to do.5 Step Process.Case
studies
Macho Piccho: Lessons LearnedYou get out of it what you put
inKnow your goal going inKeep tryingYou might get something out of
it you didnt expect
goodbad
i can see itDONT READ IT
It isnt a teleprompter for heavens sake.
5 step process
First one, talk about Jobs. What really set him a part was
PASSION.
find yourPASSION1
Make it personal.Be vulnerable. How do you get passionate? Find
something that inspires you and RUN!What inspires me? 1)
Simplicity. 2) Pretty designs. 3) Help others.
start with anOUTLINE2
Information dump. Organize. Outline at a high-level. Identify
gaps. Start building. Get inspired. Be flexible - make changes test
your assumptions.
choose yourFOCAL POINT3
There is no such thing as foci! Choose your focal pointDepends
on where and how you are presenting. Should it be the presenter or
the presentation? (emailed, in person, webinar)Each time you
communicate it you will need to review and modify. THINK OF YOUR
AUDIENCE then ask, 1. Who is the audience? 2. Why should the
audience care? 3. What is the most important point? 4. How can I
help them remember?
uncover and thenTELL THE STORY4
An age old tradition. Tell the story - exposition, build,
climax, resolutionCova dels Cavalls, Valltorta. Stories from
neanderthals from 350,000 BC
Less is more.5
Three Cs. = Concise. Clean. Clear.Every word earns its way on
the slide.Make everything as simple as possible, but no simpler.
-EinsteinA designer has reached perfection, not when he has nothing
else to add but when they have nothing left to take away.
find someone that willCALL YOU OUT
Find someone that doesnt know the subject matter and can call
you out. They arent afraid to say your an idiot or that doesnt make
any sense.
1 case study
Find your Passion. = Report on Q3 2013 Priority - PPT w/ SMART
ARTReporting on progress, a lot of data.How do you get passionate?
Find something that inspires you and RUN!What inspires me? 1)
Simplicity. 2) Pretty designs. 3) Help others.
SMART 3.5 Create a dedicated campaign template teamStarted with
18 volunteer7-9 are still activeBasic Requirements for
volunteersGood knowledge of app.Passion for automationDesire to be
part of this teamAbility to dedicate up to 20% to project (This may
mean in addition to team members primary position
requirements)Diverse expertiseProfessional ServicesCustomer
DelightProduct ManagementBusiness DevelopmentMarketingCore Team
Development history
BEFORE
A lot of information that we needed to get across quickly. No
passion to share ALL this.
Smart Status ----Identification of team scope on track
Identification of team needs on track Team vision on track Team
members on track
BEFORESMART 3.5 Create a dedicated campaign template team
There was too much information. Obviously! How do you pair it
down? Think of the audience and ask,Who is the audience? 2. Why
should the audience care? 3. What is the most important point? 4.
How can I help them remember?
*Due on September 30th
Template Team
Scope
Roles
Vision
Members
AFTERSMART 3.5 Create a dedicated campaign template team - IN
PROGRESS
Often people just want to understand the impact and not all the
detail. When it is simple it is more exciting to share.
SMART 3.2 A campaign template KPIs and goals COMPLETECurrent
Reality:Install to Publish Ratio 12.6%Time To Publish 12.8
daysAverage Time Saved Dont know Future:KPI Goals aligned with LCM
benefits
BEFORE
A lot of data. What do people care about and who could benefit
from me sharing. Not just the listener but my team.
Install to publish
Time to publish
Average time saved
12.6%12.8 days?Long-term: Align KPIs with LCM StagesSMART 3.2 A
campaign template KPIs and goals COMPLETE
AFTER
Something I am proud to put on the screen excites me. It shows
the hard work of my team and I become more passionate.
2 case study
Create an outline. = Story of YouTube YouTube crushed Google
Video. I was building up to the climax in the story and really
wanted to nail the point.
*PowerPoint using Charts / Images
vs.
BEFORE
Started with the data but felt so bland
vs
BEFORE
Pulled in a classic YouTube video image. But it was way too much
on the screen. And I still couldnt read the chart.
vs.
BEFORE
I liked the look of this better. It showed the impact and I
could explain the numbers but I was confusing people by verbally
siting the numbers and not showing them.
Growth
Visitors
Visits
Duration
AFTER279%
7.8M
1.6 visits
8 mins483%
23.7M
4
10 mins
So I simplified. I walked people through the numbers using a
slow reveal. Then showed the graph to make my final point.
AFTER
I conclude stating that YouTube beat Google Video in every way
and was ultimately acquired by Google for $1.65 Billion.
3 case study
Choose the Focal Point. = Platform explanationI had a very
complex topic. The best way to explain is making comparisons.
Taking something everyone knows and applying that to the complex
subject matter.
Think of the audience and ask, Who is the audience? 2. Why
should the audience care? 3. What is the most important point? 4.
How can I help them remember?
*Google Slides
ContentPublishing
The Apple Mobile Platform. Platforms are about interactions
within the ecosystem. Roles: Provider, Producer, ConsumerActions:
Connection, Creation, ConsumptionYouve all seen that. But you
likely didnt know that I had to create multiple versions of the
deck with static slides for email.
ContentPublishing
I had to email And I knew it would likely be read in a hurry if
at all. Therefore, I dont usually send it as a PPT. I feel it is
better as a PDF. And this just doesnt cut it.
Apples Mobile Platform
I created two separate slides for many of my decks.
ContentPublishing
Infusionsofts Platform
Given more time I would do a lot more to this image but it
conveys the message. The key is know who you are presenting to,
what format and tailor to meet those needs.
4 case study
Tell the story. = Creation and personal connectionCreative
process - get the design right.
*Keynote & Google Slides
uncover and thenTELL THE STORY
BEFORE
Repurposed an image I had used. I didnt like that the books were
closed. I want people to TELL the story. Not leave them on the
shelf.
Went to Google. Searched for what Tell the story. That lead me
to Storytelling which lead me to the picture of the Native
Americans. And that lead me to cave drawings.
BEFOREtell theSTORY
I liked the thought of using the old tradition. It illustrated
why we do story telling. Yet there wasnt a personal connection with
the image and the colors didnt seem to match.
BEFOREtell theSTORY
I couldnt find any information.
uncover and thenTELL THE STORY
AFTER
This was near
5 case study
Less is MORE = Sharing stats to make a casePerfect every detail
and limit the number of details - Jack Dorsey
*Powerpoint then later Keynote
BEFORE
Holy crap! That is a lot of information. Obviously, we should be
acting on this, right? Wrong. I dont even remember what you told.
How can you change that? The 3 Cs = Concise, Clean and Clear. Make
every detail perfect and minimize the number of details.
AFTER
Make Money: 90% of Expedias $2B /year affiliate networks via
APIsRoles: Provider: ExpediaProducer: Travel companies (airlines,
hotels, cruise lines, etc.), Expedia and TravelersConsumer:
TravelerActions: Connection: Volume of visitorsCreation: New travel
options updated all the time, Reviews by consumersConsumption:
Guarantees, Discounts and Reputation
AFTER
Build brand: Google Maps 300% growth vs. 20% growth of
MapQuestRoles: Provider: GoogleProducer: Map contributors, Google,
Streetviews, Satellites, Businesses, PublicConsumer: Google (data
why would Apple compete = data), PublicActions: Connection:
Powerful search, accurate directions, ReviewsCreation: Updated
content, streetviews, reviewsConsumption: Accuracy, speed
reliability and utility
AFTER
AFTER
Scale: Netflix is able to support 1,000 plus devices. How?
Through their API. Well over 2 Billion requests per dayLess than
1Million are External Developer (peaks above 20,000 per
second)Roles: Provider: NetflixProducer: Film and movie production
companies, ReviewersConsumer: SubscribersActions: Connection:
Powerful recommendation, frictionless processCreation: Invite
reviews, Watching patternsConsumption: Simple, Recommend, Signing
more movies
- 60% of all items on eBay added via APIs = $6.9B GMV
6 case study
I see it Dont read it. = Biggest impact and more memorable
*Powerpoint and Keynote
Amazon changed the way a BILLION people make purchasesFacebook
changed the way a BILLION people create identities Google changed
the way a BILLION people consume information
BEFORE
I read this many times. Even though I wasnt looking at it my
voice was competing with the words. Now let me do it again. Let it
soak in.
AFTER
BRING VALUE CREATED FROM OUTSIDEAmazon appeared to be a predator
but actually helped all the specialty book shops. I argue that
Amazon has helped to increase global literacy. Werner Vogels.
Focused on SelectionPrice Convenience
AFTER
DRIVE ENGAGEMENTMyspace was trumped by the interaction and
engagement that Facebook did so seamlessly.Facebook changed the way
a billion people create identities
AFTER
MAKE IT SIMPLE, BUT LEVERAGE DATAGoogle changed the way a
billion people find and consume informationEliminate
distractionGrandma doesnt have to use the Duey Decimal System
Assignment:- 5 min presentation - Create a slide deck and
practice- Be prepared to share feedback
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