Embed Size (px)
DESCRIPTION
Presentation at a series of events arranged by Arctic Startup explaining the business opportunity that Nokia X can open up for Android developers.
Citation preview
NokiaXBusiness Opportunityfor Developers
Mikael StendahlHead of Developer ExperienceFinland, Scandinavia & BalticsMicrosoft Devices & Services
Arctic Evening, May 2014
NokiaX
FAMILY
768MB RAM
4GB more storage
NokiaX+
4” IPS WVGADual Core 1ghz
Snapdragon
NokiaX
89EUR *
99EUR *
5” IPS WVGA5MP auto focus2MP front facing
NokiaXL
109EUR *
*) actual end user prices varies per market
Detailed device information for developers available at developer.nokia.com
Why NokiaX
Strategy Analytics view on the global smartphone market 2013-2017, May 2013, Nokia analysis
32%>430M/year
MARKET SHARE 2017
12%
MARKET SHARE 2012
GROWTH P.A. ('13-'17)
AFFORDABLE SMARTPHONES CONNECT THE NEXT BILLION
+21%AFFORDABLE SMARTPHONES <99$
NokiaX
ACCESS TO THE WORLD OF
ANDROID APPS Unique Nokia & MSFT services
+
NokiaX
SMOOTHER, FASTER FLOW
between your favourite apps
+
NokiaX
STANDOUT DESIGN
that’s built to last
NokiaX
ACCESS TO THE WORLD OF ANDROID APPS
PORTFOLIONokia
LUMIATHE MOST INNOVATIVE
SMARTPHONES AND TABLETS
NokiaXTHE BEST DESIGNED
AFFORDABLE SMARTPHONES
NOKIA ASHAFIRST TOUCH
PHONES
THREE COMPLIMENTARY PRODUCT FAMILIES TO CAPTURE THE GROWING
SMARTPHONE OPPORTUNITY
NokiaX
TARGET MARKETS
WHICH OEM WOULD YOU PREFER? CONSUMERS BUYING A DEVICE UP TO 150$ CONSUMER PRICE
Note: Excludes respondents, who have preferred Apple or Blackberry which are not available at these price points
Source: Brand tracker data Q4/2013
100 %
80 %
60 %
40 %
20 %
0 %
57 % 51 %24 %
IMEA APAC(EXCL. CHINA)
CHINA
NOKIA #2 BRAND #3 BRAND
NOKIA IS THE PREFERRED BRAND IN MOST OF THE FASTEST GROWING MARKETS
FIRST WAVE LAUNCH COUNTRIES
BUILDING UP TO BIGGER MOMENTUM IN 2014
NokiaX
OPPORTUNITY
102Bapp downloads
$26Bin app revenue
APP ECONOMY IN 2013
90%of downloads
are free
IT IS ALL ABOUT FREEMIUM AND IAP NOW...
Source: Gartner
* Downloads from Google Play
UNTAPPED OPPORTUNITY?
OF TOP ANDROID DOWNLOAD* COUNTRIES WERE GROWTH MARKETS
(INDIA, RUSSIA, BRAZIL)
3/5OF THE GROWTH MARKETS
MADE IT TO THE TOP 10 REVENUE COUNTRIES
0/10
Source: App Annie
17
WHY IS MONETIZATION CHALLENGING?
US KOREA VIETNAM INDIA INDONESIA
POPULATION 317M 50M 89M 1200M 237M
CREDIT CARDS 686M 96M 2M 24M 10M
THE LACK OF CREDIT CARDS EXCLUDES HUGE AUDIENCE
OPERATOR BILLING AND IN-APP PAYMENT OFFERS A SOLUTION
62Countries
164Operators
NokiaX
SOFTWARE PLATFORM
ANDROID OPEN SOURCE PROJECT
NOKIA X
ANDROID APPLICATIONS
NokiaX SOFTWARE PLATFORM
Nokia Store
Nokia UX
IAPAPI
HEREAPI
NNAAPI
NokiaX SERVICES REPLACES GOOGLE PLAY SERVICES
HERE MAPSNOKIA PUSH
NOTIFICATIONSNOKIA IN-APP
PAYMENTS
NokiaX
APPLICATION COMPATIBILITY
100K+Android applications
tested 75%Android applications
work unmodified
25%Require small
changes
NokiaX COMPATIBILITY
25% need porting
Porting takes 8 hours
Single APK file
1
2
NokiaX ZERO TO LITTLE PORTING
75% work unmodified SUBMIT
.APK TO NOKIA STORE
NokiaXANALYZER ONDEVELOPER.NOKIA.COM
PORT USING NokiaX
SERVICES SDK
Source: Based on 100,000 tested apps
From a development perspective it’s not going to cost you anything it will just take you a few hours to do.
SAMUEL FORREST CO-FOUNDER & COO, PICSART
The entire process – from downloading SDKs and porting, to integrating Nokia HERE in place of Google Maps – has been seamless.
SATYAJEET SINGHVP PRODUCTS-ZOMATO
From a development perspective it’s not going to cost you anything it will just take you a few hours to do.
SAMUEL FORREST CO-FOUNDER & COO, PICSART
The entire process – from downloading SDKs and porting, to integrating Nokia HERE in place of Google Maps – has been seamless.
SATYAJEET SINGHVP PRODUCTS-ZOMATO
The API analyzer made it very simple to identify the areas of change, making app portability even simpler.
VINODKUMAR PUTTABOOK MY SHOW
NokiaXAND YOU
LEARN ABOUT THE OPPORTUNITY
PUBLISH YOUR ANDROID APPLICATION
REACH MORE MARKETS
developer.nokia.com/nokia-x
1
2
3
ThanX
Mikael Stendahl@mstendah
https://www.linkedin.com/in/stendahl
