Media Training;

The Rules

By John Rockley

www.jdoubler.co.uk

07905428905

@johnrockley

Media Training

Rule #1

YOU CAN SAY “NO!” If it’s the wrong story, if you’re the wrong person, you’re not quite ready, you’re not

briefed, the media outlet is opposed to your world view, if you’ve said it before, if you don’t like the journalist, if you’re hung-over, if you’re objectionable, or you just don’t

want t be in the media today… you can say “no”. Unless you’re in a crisis story then look at rule #2.

www.jdoubler.co.uk 07905428905 @johnrockley

Media Training

Rule #2 A ‘good story’ won’t go

away if you ignore it. If a journalist has found a ‘good story’ they won’t stop working on it because

you haven’t responded; they’ll make your silence, your inaction, you pig headedness the story.

www.jdoubler.co.uk 07905428905 @johnrockley

Media Training

Rule #3

Focus on your audience

Don’t think about what you WANT to say; think about what they NEED to understand

www.jdoubler.co.uk 07905428905 @johnrockley

Media Training

Rule #4 The reporter is

NOT your friend They may be friendly, they may be unguarded, they may be personable, but

they’re there to get a story. Anything you say may be reported; ‘off the record’ doesn’t exist.

www.jdoubler.co.uk 07905428905 @johnrockley