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DearMediaRepresentative
MEDIAACCREDITATIONRULESFORTHE2016MELBOURNECUPCARNIVAL
TheVictoriaRacingClub(VRC)welcomesmediaoutletsfromacrosstheglobetoitsfourday2016MelbourneCupCarnivalcomprisingofAAMIVictoriaDerbyDay(Saturday29October),EmiratesMelbourneCupDay(Tuesday1November),CrownOaksDay(Thursday3November)andEmiratesStakesDay(Saturday5November)atFlemingtonRacecourse.
Itisaconditionofentrythatallworkingmediaoutletsandindividualsatthe2016MelbourneCupCarnivalareaccreditedthroughtheVRC’smediaaccreditationprocess,whichismanagedbyWrights.Allaccreditedmediaoutletsandeachrepresentativeworkingatthe2016MelbourneCupCarnivalareboundbytheFlemingtonTermsandConditionsofTicketingandEntry(ConditionsofEntry),availableathttp://flemington.com.au/terms-conditions/andtheMediaAccreditationRulesoutlinedinthisdocument.
Itiseachaccreditedmediaoutlet’sresponsibilitytobriefeachpersonrepresentingtheoutletontheConditionsofEntryandMediaAccreditationRulesinadvanceofworkingatthe2016MelbourneCupCarnival.
Mediaaccreditationapplicationsforthe2016MelbourneCupCarnivalmustbesubmittedonlinebyMonday,26September2016.Applicationsreceivedfollowingthisdatemaynotbeprocessed.ApplicationscanbeeditedwithinreasonafterMonday26,September2016.
A. ALLACCREDITEDMEDIATOUNDERSTAND:1. Mediaaccreditationpassesarepersonalisedandnon-transferable2. Mediaaccreditationpassesmustbewornvisiblyatalltimesoncourse3. A‘mediaaccreditationpass’isacolour-codedlanyardandcardindicatingareasofpermittedaccess4. AccesstoFlemingtonRacecourseandspecificareasincludingtheVRCMembers’ReserveisattheVRC’s
discretion5. AccesstotheMountingYardisstrictlylimited6. Mediaaccreditationdoesnotprovideaccesstomarquees.Theseareinvitation-onlyareas,managedbyindividual
parties7. Colour-codedcameravestsmustbewornbyworkingmediarepresentativesoperatinganyphotographyand
videographyequipment8. OutsideoftheVRC’smediapartners,priorityaccreditationandaccesswillbegrantedtooutletswithahigh
audiencereachorcirculationandmediafilingfrequently9. Allmediaaccreditationapplicantsarerequiredtoprovidea“letterofauthority”,whichauthorisesthemtoacton
behalfoftheirmediaoutlet,orthemediaoutlettheyarecontractedby10. MediaaccreditationapplicantsarealsoaskedtoshoweditorialsupportfrompreviousMelbourneCupCarnivals,
similareventsorotherracedaysatFlemingtoninordertobeaccredited11. AccreditedmediamustadheretothedresscodessetoutbytheVRCathttps://www.flemington.com.au/racing-
and-events/what-to-wear12. Mediaaccreditationdoesnotprovidecarparkingforworkingmedia.Thereislimitedstorageforequipmentin
themediacentre13. Accreditedmediamustrespectracedaypatronsatalltimesandbeconsideratewhengainingphotographic
position14. Mediaoutlets(excludingnewswireserviceproviders)mustnotcauseorpermitanyWork(asdefinedbelow),or
partthereof,tobebroadcast,publishedorusedotherthaninaprogramorpublicationwhichisanapprovedmediumfortheaccreditedmediaoutletthatcreatedtheWork.MediaoutletsmaybeaskedtosupplyanIntentionofWorksdocument,outliningthecoveragetheyanticipatetogenerateandstoryanglestaken
15. FilmingandphotographyintheMembers’enclosureisonlypermittedontheMembers’LawnandnotfromwithintheMembers’Grandstand.
16. Generalatmosphereshotsandvisionofthebettingringmaybecapturedbutfilmingorphotographingofindividualwagersisnotpermitted
17. Pleasenotethatmediaoutletsapplyingforaccreditationmaycrossovertwoormorecategories18. Allaccreditedmediaoutletsandnominatedrepresentativesmustbefamiliarwithandadheretotherulesof
mediaaccreditationandabidebytherightsoftheMelbourneCupCarnivalmediapartnersacrossprint,television,radioandonlinecategories
19. AnymediaoutletormediarepresentativenotadheringtotheMediaAccreditationRulesmayhaveits,hisorheraccesstoFlemingtonRacecourserevokedfortheremainderoftheCarnival
B. ALLBROADCASTMEDIAOUTLETSTOUNDERSTAND:
Thisincludesanymediaoutletfilming,broadcasting,publishingorotherwisecommunicatingmovingfootageacrosstelevision,radioandonlinemediaoutlets.
1. SevenNetworkistheVRC’sexclusivefree-to-airtelecasterforthe2016MelbourneCupCarnivalandholdstheexclusiverightstobroadcasttheCarnivalonfree-to-airtelevisioninAustralia,whichincludesfirstaccesstothewinningconnectionsofallraces.SevenNetworkworkswithindustrytelevisionnetworkRacing.comtodeliverracefootageandpre-andpost-racetalentinterviews
2. SouthernCrossAustereoistheVRC’sOfficialFMradiopartnerandholdstheexclusiverightwithintheFMradiostationcategorytobroadcastlivefromFlemingtonRacecourseduringthe2016MelbourneCupCarnivalandfirstright(withinitscategory)toracedaytalentincluding,butnotlimitedto:winningraceconnections,MyerFashionsontheFieldcompetitors,winnersorjudgesandguesttalentonanydayduringtheeventperiod.Forthepurposeofclarity,noFMradiostationotherthanthosewithintheSouthernCrossAustereogroupispermittedtobroadcastlive,orimplyitisbroadcastinglive,fromFlemingtonRacecourse
3. MacquarieRadioNetworkholdsprivilegeswithinAMradiocategoryandhavefirstright(withinitscategory)toracedaytalentincluding,butnotlimitedto:winningraceconnections,MyerFashionsontheFieldcompetitors,winnersorjudgesandguesttalentonanydayduringtheeventperiod
4. NootherlocalorinternationalTVnetworkorbroadcastermayfilm,broadcast,publishorotherwisecommunicateanypartoftheMelbourneCupCarnivalonanyofthefourracedaysatorfromFlemingtonRacecourse,exceptaspermittedbytheguidelinessetoutbeloworasotherwiseauthorisedbytheVRC
5. AustralianTVnetworksarenotpermittedtotelecastlive,orimplyitisbroadcastinglive,fromFlemingtonRacecourse(includinglivecrosses)duringthe2016MelbourneCupCarnivalatanytimefrom12.01am(AEDT)onSaturday,29October,2016untilthecompletionofSevenNetwork’slivetelecastonSaturday,5November,2016,whichisexpectedtobe6.00pm(AEDT).Pleasenotethatthisincludesnon-racedaysinthistimeperiod
6. TheuseofradiomicrophonesoranyequipmentthatwouldenablealivetelecastorfeedtobemadeoftheMelbourneCupCarnivalmustbepre-approvedbytheVRC.TheVRChastherighttoconfiscateanyequipmentthathasnotbeengivenpriorapprovalandtoremoveallmediaaccreditationprivileges,revokingaccessofanindividualoramediaoutlettotheFlemingtonRacecoursefortheremainderoftheCarnival
7. Televisionbroadcasters(otherthanrightsholderbroadcastersSevenNetworkandRacing.com)arepermittednomorethantwosmallcrews(consistingofnomorethanfourmembersineachcrew)atFlemingtonRacecourseatanytime,withnumberspercrewtobestrictlylimitedbyVRC
8. CrewspermittedtofilmwithintheBirdcageandotherareasmustlimittheirfilmingtomatterswithintherelevantareaandnotusesuchareastocapturefootageofthetrackoranyotherpartoftheFlemingtonRacecourse
9. ThereistobenovideoreportersorvideojournalistsfromanyTVnetworkoronlineoutletsotherthanrightsholderbroadcastersSevenNetworkandRacing.comintheMountingYardatanytime.AllmembersoftheTVcrews,includingcameras,mustremainoutsidetheMountingYardandrefrainfromfilmingintotheareaatalltimes.Racing.comhaspriorityoverallnetworksotherthanSevenNetwork
10. Racingcoveragemeanssoundsorvisionofhorseracing,racing-relatedactivities(suchasreturntoscale)orhorsesregisteredtoraceontherelevantdayduringthe2016MelbourneCupCarnival.UnlessotherwiseagreedbyVRC,itincludesfootagetakenofanyactivitywithintheMountingYard.Non-racingcoveragemeansallsoundsandimagestakenatFlemingtonRacecourseduringthe2016MelbourneCupCarnivalotherthanracingfootage-forexample,visionoftheMyerFashionsontheFieldcompetition
11. Racingcoveragemayonlybeusedfornewsreportingpurposesinregularlyschedulednewsupdatesandprogramsandmustnotbeliveandmustonlyshowthelast400metresofeachrace.AllracingcoveragemustclearlydisplaytheSevenNetworkwatermark,whichisnottobedistortedoralteredinanyfashion.TheSevenNetworkwillmaketheracingcoverageavailabletonon-partnertelevisionandonlineoutlets
12. Fortheavoidanceofdoubt,a‘newsprogram’meansaregularlyscheduleddailynewsprogramforwhichtheactualnewsofthedayconstitutesthemainfeature.NewsprogramscannotbepositionedorpromotedasMelbourneCupCarnivalprogramsorspecialfeatures
13. Thedurationofracingcoverageusedinanyone‘newsprogram’shouldbeconsistentwiththeusualfairdealingexceptionsundercopyrightlaws,butinanycaseshallnotexceedatotalofmorethanthreeminutesorincludeadvertisingonasplitscreen(orotherwise)
14. Racingcoverageandnon-racingcoveragemaynotbebroadcast,transmittedorotherwisecommunicatedwithoutpriorwrittenapprovalfromVRC
15. Additionally,printandonlinemediapartner,NewsCorp,canexerciseitsrighttocommunicatecontent,underitsagreementwithVRC,throughitsvariousonlineplatformsincludingHeraldSunwebsiteprovidedsuchcontentdoesnotincludelivevisionfromFlemingtonRacecourseatanytimeduringtheMelbourneCupCarnival
16. Non-racingcoveragemayonlybeusedfornewsreportingpurposesinregularlyschedulednewsorpublicaffairsprograms,orforthepurposeofpromotingtheMelbourneCupCarnival
17. Apublicaffairsprogrammeansaregularlyscheduledtelevisionprogram,ofwhichtheactualnewselementconstitutesoneofthemainfeaturesandwhich,fortheavoidanceofdoubt,doesnotincludenewsupdatesandincludesprogramscurrentlytradingas“Today”and“ACurrentAffair”.TheseprogramscannotbepositionedorpromotedasMelbourneCupCarnivalprograms
18. Televisionnetworklinkequipment,includingbutnotlimitedto:televisionlinkvansandsmallportablelinkequipment,willnotbepermittedinsidethegroundsofFlemingtonRacecourseatanytimeduringthe2016MelbourneCupCarnivalperiodfrom12.01am(AEDT)onSaturday,29OctoberuntiladvisedbyVRC,whichwillbeapproximately6.00pm(AEDT)onSaturday,5November(withtheexceptionofbroadcastpartnersSevenNetworkandRacing.com)
19. Allnon-rightsholdingTVnetworksandcameracrewsmustbeoffcourse(exitedFlemingtonRacecourse)30minutespostthefinal(last)raceofeachracedayofthe2016MelbourneCupCarnival
20. TheparkingoftelevisionlinkvanswillnotbepermittedonEpsomRoad,SmithfieldRoad,FisherParadeorLeonardCrescent.TheserestrictionswillbepatrolledandenforcedbyVictoriaPolice
21. AllmediaoutletsandindividualsareinvitedtoliaisedirectlywithVRC’sPRdepartmenttorequestpre-recordedorstand-upinterviewsduringtheCarnivalperiod.EveryeffortwillbemadetomeetyourrequestforaninterviewoutsideoftheMountingYard,subjecttothefirstpriorityofSevenNetworkandRacing.com,andtheavailabilityoftalent,includingjockeysandtrainers.PleasecontactAlexandraFactoroftheVRCPRDepartment–on+61(0)[email protected]
C. ALLMEDIAOUTLETSCAPTURING,PUBLISHINGORSELLINGPHOTOGRAPHYORVIDEOGRAPHYTO
UNDERSTAND:
1. Assetoutabove,mediaaccreditationisgrantedtophotographerscapturingimagesforeditorialpurposesonly,exceptbyseparatecontractwithVRC
2. Photographersandvideographerswhoreceivemediaaccreditation(AccreditedParty)mustnottakeormakeanyfilm,videorecording,videobroadcast,stillpictureorphotographoranyotherimagein,orof,theFlemingtonRacecourse(includingthesurroundingpublicandMembers’CarParkareas)oroftheMelbourneCupCarnival(Work/s)duringtheCarnivalperiod,exceptwheresuchWorksarecreatedforthepurposeofpublication,broadcastoruseforeditorialpurposes,asfollows:
a. InaprogramorpublicationthatisanapprovedmediumforthatAccreditedParty;orb. Byanymediaoutletthatisaprint,broadcastoronlinesubscribertoanapprovednewswireserviceprovider3. AnewswireserviceprovidermustuseallreasonableendeavourstoensurethatitssubscribersonlyusetheWorks
foreditorialpurposesinapublication(printoronline)ortelevisionprogramcreated,publishedorbroadcastbythatsubscriber’smediaoutlets
4. ForthepurposeoftheVRC’smediaaccreditationprogram,‘ApprovedMedium’means,inrelationtoanAccreditedParty,apublication(printoronline)ortelevisionprogramcreated,publishedorbroadcastbythatAccreditedParty’scorrespondingMediaOutlet(asspecifiedontheAccreditedParty’sapplicationform),andwhichpublicationorprogramisspecifiedintheletterofauthorityformprovidedaspartoftheapplicationformediaaccreditationatthe2016MelbourneCupCarnival
5. TheVRChasmadeasignificantinvestmentintheintellectualpropertyoftheMelbourneCup,MelbourneCupCarnival,Flemingtonandassociatedbrands.ItistheVRC’sintentiontocontinuetoprotectandenforceitsintellectualpropertyrightsthroughitsCommercialPhotographyPolicy
6. Anymediaoutlets,orindividuals,workingattheMelbourneCupCarnivalthatwishtodelivercommercial(non-editorial)photographyshouldapplytoRacingVictoria[[email protected]]andsuchapplicationwillbeassessedandaresponseprovided
D. ALLONLINEMEDIATOUNDERSTAND:
Thisincludesanymediaoutletthatreports,blogs,films,broadcasts,publishesorotherwisecommunicatesstories,photography,audioandormovingfootageacrossanyonlinechannel,includingsocialmedia.Mediaaccreditationforonlinemediaisintendedforprofessional,stand-aloneonlineeditorialandnewscoverageonly.Itisnottobeusedforanyotherpurposes,includingbutnotlimitedtopublicrelations,promotional,commercialorentertainmentuse.
Anymovingfootage,audioorphotographycommunicatedbyanonlineoutletmustadheretotheaboverulesoutlinedseparatelyforbroadcastandphotography.Allonlinemediaaretounderstandtheyarenotpermittedtotelecastlive,orimplyitisbroadcastinglive,fromFlemingtonRacecourse(includinglivecrosses)duringthe2016MelbourneCupCarnivalatanytimefrom12.01am(AEDT)onSaturday,29October,2016untilthecompletionofSevenNetwork’slivetelecastonSaturday,5November,2016,whichisexpectedtobe6.00pm(AEDT).).Pleasenotethatthisincludesnon-racedaysinthistimeperiod.
AllonlinemediamustprovideproofofcoverageandeditorialsupportofpreviousCarnivalsorsimilareventshostedbyVRC.Itisanticipatedthatallaccreditedonlinemediawouldleveragetheireditorialcontentwithsocialmediaactivity,intheleaduptoandduringthe2016MelbourneCupCarnival.Onlineapplicantswillbeaskedtoprovideauditedtrafficfiguresfortheirwebsitebeforebeinggrantedaccreditation.
WhiletheVRCacknowledgesthechangingmedialandscapeandwillendeavourtoserviceallrequestsforgenuineonlinemediaoutletsseekingmediaaccreditationforthe2016MelbourneCupCarnival,availabilityofaccreditationiscappedat1000personnelforthedurationoftheCarnival.Aswithallotherformsofmedia,compliancewiththeaboveandbelowcannotguaranteeapproval.
E. MOUNTINGYARDACCESS:TheMountingYardatFlemingtonRacecourseisanareaspecificallydesignedtoaccommodatehorses,trainers,jockeys,connectionsandVRCofficials.Mediaaccessislimitedanddesignedtoenableracingcoverage.ForthesafetyandsecurityofallpartiesintheMountingYard,itisimportantthatmediagrantedaccesstothisareaabidebytheapplicablerules.
1. ItisaconditionofaccesstotheMountingYardhorseareaorareasadjacenttotheracetrackthatyouorganiseandcompleteaFlemingtonsafetyinductionpriortoraceday.AllrequestsforinductionsandsafetyenquiriesshouldbedirectedtotheVRC’sWorkHealthandSafetyManagerMikeCheadleviatheFlemingtonRacecourseOperationsOffice,on+61(0)383780888.Therewillbelimitedspacesavailableforinductionsonracedaymornings
2. SevenNetwork,astheVRC’sexclusivefree-to-airtelecasterforthe2016MelbourneCupCarnival,hasfirstaccesstowinningconnectionspost-race
3. IndustrytelevisionnetworkRacing.comhassecondaryaccesstopost-racewinningconnectionsfollowingSevenNetwork
4. FMRadiobroadcastpartnerSouthernCrossAustereohaspriorityovernon-partnerFMradiostationsforpre-andpost-raceinterviewswithtalentintheMountingYard.ThiswillbemanagedattheVRCPRteam’sdiscretion
5. MacquarieRadioNetworkhaspriorityoverotherAMradiostationsforpre-andpost-raceinterviewswithtalentintheMountingYard.ThiswillbemanagedattheVRCPRteam’sdiscretion
6. AllphotographersaccreditedwithaccesstotheMountingYardmustwearthecorrespondingvestatalltimes.VestswillbedistributedwithmediapassesandaretobewornforthedurationoftheCarnival
7. CameraoperatorsfromSevenNetwork,Racing.comorthosefilmingontheirbehalfwithaccesstotheMountingYardmustwearthecorrespondingvestatalltimesandwillbeprovidedwiththeappropriatevestspriortoraceday
8. Allnon-rightsholderTVnetworkstaff,includingsportsornewsjournalistsandreportersandcameraandsoundcrewsarenotpermittedintheMountingYard.AllmembersofthetelevisioncrewmustremainoutsideoftheMountingYardatalltimes
9. AllmediamustremainbehindtheallocatedmediabarriersbeforeandaftereachraceandfollowthedirectionsofVRC’sofficialsandsecuritypersonnel
10. Exceptwiththepermissionofstewards,phonecallsmustnotbemadeonmobiletelephonesfromtheMountingYardorScalesareas
11. Post-raceinterviewtranscriptswillbemadeavailablefromRacingVictoria(RV)atwww.racing.com
F. NON-RACEDAYMEDIAACCESS1. DuringtheFlemingtonEventLockdownPeriod[Monday,24October–Wednesday,9November,2016]all
mediarequestsforaccesstoFlemingtonshouldbedirectedtotheVRC’sPRdepartmentviaEmilyMorris,SeniorManagerMediaandCommunityRelations–[email protected],+61(0)438700297orAlexandraFactor,[email protected],+61(0)412149669andrequireindividualsignoffforaccesstotheFlemingtonRacecoursegrounds
2. WhiletheVRCwillendeavourtofacilitatemediaaccess,requestsmadeinadvancearemorelikelytobeaccommodated.Pleasenote,notallareasofFlemingtonarealwaysaccessible
G. TRACKWORKMEDIAACCESSAllmediawishingtoaccesstheFlemingtonRacecoursefortrackworkatanytimeoftheyear,excludingspecificVRCmediatrackworkevents,musthavecompletedtheVRC’smediasafetyinduction.PleaseliaisedirectlywiththeVRC’sWorkHealthandSafetyManagerMikeCheadleon+61(0)383780888toensurethattheappropriateinductioniscompletedpriortoyourintendedvisit
