Media seminar

MEDIA AND ITS EFFECTS ON SOCIETY

MISS JAVERIA

BS(hons)mass communication

5th semester

UMM-E-HABIBA

LAHORE garrison university

MEDIA

• Communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended.Read more:

The definition of media is the plural of medium, or ways to communicate information.

WHAT CAN MEDIA CHANGE

• ATTITUDE

• BEHAVIOUR

• BODY LANGUAGE

• EMOTIONS

• OPINIOS

• THINKING

• LIFE STYLE ETC

IMPRTANCE OF MEDIA

Society is influenced by media in so many ways. It is the media for the masses that helps them to get information about a lot of things and also to form opinions and make judgments regarding various issues! It is the media which keeps the people

updated and informed about what is happening around them and the world. Everyone can draw their own images from the media provider and

something from it

NEGATIVE IMPACT

• A False Sense of Connection

• According to Cornell University's Steven Strogatz, social media sites can make it more difficult for us to distinguish between the meaningful relationships we foster in the real world, and the numerous casual relationships formed through social media. By focusing so much of our time and psychic energy on these less meaningful relationships, our most important connections, he fears, will weaken.

• Cyber-bullyingThe immediacy provided by social media is available to predators as well as friends. Kids especially are vulnerable to the practice of cyber-bullying in which the perpetrators, anonymously or even posing as people their victims trust, terrorize individuals in front of their peers. The devastation of these online attacks can leave deep mental scars. In several well-publicized cases, victims have even been driven to suicide. The anonymity afforded online can bring out dark impulses that might otherwise be suppressed. Cyber-bullying has spread widely among youth, with 42% reporting that they have been victims, according to a 2010 CBS News report.

Promoting Unhealthy Lifestyles

• Exploiting Wealth and BeautyUnfortunately, print media can negatively affect society. Magazines publish images of women who are abnormally tan, thin and blemish-free. Amid a wealth of such images, women tend to believe they must look this "perfect" to be found attractive. Similarly, wealthy, muscular men are portrayed as the ideal in print media, which can emasculate financially struggling men or men who don't have "six-pack abs." Publishers have set a standard for what "beauty" is and continue to send unrealistic messages about physical perfection.

• POSITIVE IMPACT OF

A MEDIA

The definition of campaigns suggests that campaignsare like election dates either they exist or they do not. But the move toward intensity suggests that campaigns can be graduated from those that barely exist to those that consume voters, parties, and the media.

For centuries, literacy has referred to the ability to read and write. Today, we get most of our information through an interwoven system of media technologies. The ability to read many types of media has become an essential skill in the 21st

Century. Media literacy is the ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media. Media literacy skills are included in the educational standards of every state—in language arts, social studies, health, science, and other subjects. Many educators have discovered that media literacy is an effective and engaging way to apply critical thinking skills to a wide range of issues.

• DIRECT EFFECT THEORY• USES AND GRATIFICATION

• AGENDA SETTING THEORY• SYMBOLIC INTERACTION• MAGIC BULLET• CULTIVATION THEORY• COGNATIVE DISSONANCE• SOCIAL INFLUNCE THEORY