Manny Perez de la MesaPresident & CEO

Our Vision

To become the best worldwide distributor of outdoor lifestyle products that include all swimming pools and irrigation / landscape products as well as other products that enhance the quality of outdoor home life.

Our MissionCreating exceptional return for our shareholders

Providing exceptional opportunities for our employees

Our Strategies

POOLCORP employees bring to life the company’s mission of providing exceptional value by…

Promoting the growth of our customers’ businesses

Promoting the growth of the swimming pool industry

Constantly striving to operate more effectively

POOL Management Philosophy

An international company with over 330 local businesses, serving 100,000

unique customerswith over 3,700 individuals driven to

succeed.Have the right individuals in the

right place

Provide the tools & resources to enable success

Invest in training & development

Empower individuals to succeed

Our Core Beliefs

High and transparentperformance expectations withindividual accountability

Exceptional value added service

Profit

DisciplinedExecution:

Know the market

Establish action plans

Identify the opportunities

Prioritize the opportunities

Establish targets

Work the plan

Work the plan

Measure results

Get feedback

REPEAT until all priorities are achieved

1995 - 2015Growth

Sales

Earnings Per Share (EPS)

Total Shareholder Return (TSR)

14x

40x

100x

1995-2015 Total Shareholder Return

Compound Annual Growth Rate

S&P 500

Top Quartile

POOL

10%

20%

26%

Others with Similar Returns

“Your TALENT determines what you can do.

Your MOTIVATION determineshow much you are willing to do.

Your ATTITUDE determineshow well you do it.”

- Lou Holtz, Coach

You were NOT born a winner,and you were NOT born a loser.

You ARE what you make yourself to be.”

- Lou Holtz, Coach

THANK YOU !