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'A Framework for Community Engagement' by Manny Acevedo
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Gamification: A Framework for Community Engagement
The Challenge
Don’t Ask Don’t tell
Warning! Hype Cycle Ahead
Gamification isn't new
Got Bug Juice?
An established framework
The Current Model(so far)
Points
* Don’tPlayGamesWithMe,SebastianDeterding
Tracking & Feedback
Badges
Goals, Rewards, Status
LeaderboardsComparison , Competition
IncentivesRewards
Gamification: What it used to mean
A game is a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome. Rules of Play: Game Design Fundamentals Katie Salen & Eric Zimmerman
Gamification: What it means today
Gamification as the infusion of game design techniques, game mechanics, and/or game style into anything. This definition is purposely broad to support the many uses of the word. The Gamification Wiki
Where is this going?
Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes http://www.gartner.com/it/page.jsp?id=1629214s
ResearchKart says Gamification industry to grow to a 3.6 billion dollar market between 2012-2017 http://researchkart.wordpress.com
Gamification Battleground
User Interests
Business Interests
The “Sweet Spot”
Users gaming the systemUsers that will play anything
* Buster Benson
A Framework: 4D
Discover
Design
Develop
Deploy
* ME!
Discover : Why?
Sample questions 1. Why are you “Gamifying” your
product/ service?2. How does this benefit your user?3. Is there a skill to be learned? If not,
gamification probably won’t help.4. Are you trying to make a game
instead?.5. What are the goals of the business?6. What actions do you want your
users to take to support these goals?
7. What if it goes wrong?8. What do you need to measure and
know?9. What are the goals of the people
using the product/service?10. What kind of experience are you
looking to create?
Discover : MVP/Metrics
Design : Define the player & motivations
“Intrinsic & Extrinsic motivation doesn’t exists…They are taking many diverse human needs and motivations, putting them into just two categories, and then saying one type of motivation is better than another…” Stephen Reiss , Researcher & Professor of Psychology Ohio State
Design : Defining the player & motivations
What We
“Really”
Want
Autonomy
Mastery
Order
Tranquility
Honor
Winning
Meaning
Sensuality
Physical Activity
Romance
Status
Power
Social Contact
Collecting
Acceptance
Family
Our Basic
Desires
Who am I? The 16 Basic Desires that Motivate Our Actions and Define Our Personalities ~Stephen Reiss
Design : Defining the player & motivations
Autonomy, Mastery, Purpose~Drive, Dan Pink
PERMA~Flourish, Martin Seligman
SAPS~Gabe Zichermann
Why We Play Games & The 4 Keys to Fun~Nicole Lazzaro
Lifecycle design : Sustainable Social systems~Amy Jo Kim
Design : Defining the player & motivations
FLOW~Flow, Mihaly Csikszentmihalyi
Design : Define the path to Mastery
*Smart Gamification, Amy Jo Kim
Design : TEST!
Develop: DIY?
Deploy!
It’s not magic
Where are they now?
Huffington Post:Spurned by the community! But still hanging on….
Google News:Faded into obscurity?Does anyone care?
We Don’t need no stinkin’
badges!
Badges are pretty important to these guys
Next steps
1. Do the research2. Define the experience3. Implement a point system and refine it first (Easy
WIN!)4. Ask a professional5. Build , Test, Refine, etc… etc
Recommended ReadingReality is Broken~ Jane McGonigal
Predictably Irrational: The Hidden Forces That Shape Our Decisions~Dan Ariely
Drive~Dan Pink
FLOW~Flow, Mihaly Csikszentmihalyi
Flourish~ Martin Seligman
The Art of Game Design: A book of lenses~ Jesse Schell
A Theory of Fun for Game Design~Raph Kaster
Papers on: Why We Play Games & The 4 Keys to Fun ~Nicole Lazzaro
Slides on : Lifecycle design : Sustainable Social systems~Amy Jo Kim
People
• Sebastian Deterding http://codingconduct.cc/• Buster Benson http://busterbenson.com/• Dustin DiTommaso http://www.d-bin.com/• Amy Jo Kim http://www.shufflebrain.com/
Nicole Lazzaro http://www.xeodesign.com/• Gabe Zichermann http://dopa.mn/
References/Credits• Images : All images and logos are owned by their respective copyright owners. Thanks for the use
• Game designer: • http://www.whatiamreallydoing.com/tag/what-i-think-i-do/
• Open Graph:• https://developers.facebook.com/docs/opengraph/
• Twitter revolution: • http://new-middle-east.blogspot.com/2011/04/social-media-force-for-political-change.html
• Starbucks:• http://grist.org/list/starbucks-strawberry-frappuccino-dyed-with-crushed-beetles/ • Photo by Ben Adams.
• Difference chart• http://gapingvoid.com
• Boy scout• http://www.ocbsa.org/home/merit-badge-days/
• 8 ball• http://www.officeplayground.com/Magic-8-Ball-P276.aspx
• Awesome Smileys• http://knowyourmeme.com/
• Unicorn Pillow• http://www.ohhoneychild.com/• Eightball
• http://www.officeplayground.com/Magic-8-Ball-P276.aspx• Scott Pilgrim
• http://www.onipress.com/• Carrot
• http://www.flickr.com/photos/opensourceway/4504724163/sizes/o/in/photostream/• Crossover Turtle
• http://stevencreech.com/images/posters/Crossovers14.jpg• References
• Hype Cycle• http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp
• Gartner predictions• http://www.gartner.com/it/page.jsp?id=1629214s
• Resaerchkart Report• http://researchkart.wordpress.com/2012/03/26/gamification-2012-2017-opportunities-and-market-outlook-for-next-
generation-brandproduct-advertising-through-embedded-gaming/
