The only global creative network for women. !

SheSays works to help women further their careers in creative industries through events, conferences,

meetups & mentoring. !

> Singapore chapter <

Thank You

Kitt Santos

Photographer

Lizi Hamer, Storyteller at SapientNitro. London | USA | Australia | Singapore

Meera Navaratnam, PR Guru at Grayling Asia. Wonderful thinker, brilliant mind.

Grace Clapham, Change Entrepreneur, Connector and Eco-System Builder. Connecting the dots.

Cam Schu, Ecommerce Guru and Founding Team Member at online store luxola.com

SheSays Singapore!

HelloLou Dela Pena, CEO of Publicis Singapore.

Instinct : Shaping your careerSoap box & Networking

Q&A

LOU DELA PENA Chief Executive Officer Publicis SingaporeLou Dela Pena, who has built a solid reputation as an integrated business leader among clients and peers, brings with her 17 years of experience and an impressive track record in global brand management and new business.!Currently the CEO of Publicis Singapore, Dela Pena firmly believes in building success based on innovation, client obsession and entrepreneurship.!Before taking on the role of CEO Publicis in 2014, Dela Pena was General Manager at TBWA\Group for 10 years, overseeing the new business drive across all  7 disciplines of the 180 man shop. Besides winning the global Singapore Airlines pitch, Dela Pena is acknowledged for winning client pitches which included the regional appointment of Corona, the Economic Development Board, GlaxoSmithKline, Scoot, Mondelez, to name a few. Prior to joining TBWA\Group, Dela Pena was the International Business Director at Bates for Nokia, where she managed the brand across Asia Pacific. Before working in Singapore, Dela Pena was the Managing Director of Bates141 Philippines with 40 people in her team.

in·stinct [in-stingkt] . noun$

1. an inborn pattern of activity or tendency to action common to a given biological species.$

2. a natural or innate impulse, inclination, or tendency.$

3. a natural aptitude or gift: an instinct for making money.$

4. natural intuitive power.

in·stinct

rather than know for sure

Feel

Feel

#1

the intent,the situation,the opportunity,the outcome.

Feel

Feel

goes a long,long wayempathy

#2

#3 Nothing is bigger in the organization

than the organization itself

YOU DO NOT MERELY WANT TO BE CONSIDERED JUST THE BEST OF THE BEST.

YOU WANT TO BE CONSIDERED THE ONLY ONE WHO DOES WHAT YOU DO.

Jerry Garcia, Grateful Dead

Never sellYour Instinct

without

#5

When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.

Steve Jobs

#7 / Openness & vulnerability "Risk + Empathy + Preparation "

= Real Opportunity

Be smart in identifying the best opportunities, on your own. !

Never wait for someone to sell it to you .

#8

Know when to change your mind. !

Know when to walk away. !

Know when to quit in order to stay ahead.

,

#9

#9The greatest shortage in our

society is an instinct to produce. !

To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.

Linchpin: Are You Indispensable?

Seth Godin, Tribes: We Need You to Lead Us

In a battle between two ideas, the best one doesn't necessarily win.No, the idea that wins is the one with the most fearless heretic behind it.‘

THANK YOU

Lou Dela Pena!CEO of Publicis Singapore. !

Q&A

Networking tip #339Develop the habit of introducing people. Connecting like-minded people is a powerful way to enhance your network. The idea of doing this seems foreign to many people, but it is actually quite easy. Do you know two people who work in similar ways. Do they argue similar points? Don’t make it hard, just introduce the two of them by sharing their common interest. They can decide if they want to pursue the relationship further.