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Interactive Workshop: Social Media delivered by The SMF Group (http://thesmfgroup.co.uk/) What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social network. The purpose of social media marketing platforms is to create engaging content which will attract the interest of the visitors, who will in turn share it across their social network accounts, and manage to reach more social media users. This is still a fairly new platform for all types of businesses and organisations to implement their marketing campaigns. Surprisingly, though, social media is a WOT (word-of-mouth) form of marketing, as it attracts earned as opposed to paid media. Social networks are becoming an important platform for businesses to engage directly with current and prospective clients, moving away from traditional forms of marketing. To be presented at the Peterborough B2B Exhibition 2014 (http://www.peterboroughb2b.co.uk/) - Interactive Workshop: Social Media on 22 October 2014.
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Traditional marketingTraditional online marketing
Quantity Leads
Traditional Marketing Onlineand Offline vs Social Media
Social MediaQuality LeadsTarget Leads
Traditional marketingTraditional online marketing
(Passive Marketing)Wait for customers to find yourAd or Business
Social Media
(Active Marketing)You can listen to 80% of theonline users and bring the onesinterested in your business toyour door
It’s not all about how many Twitterfollowers or Facebook friends you have!
It’s so much more…
It’s about how many Clients have chosento be your Brand Advocates and how many
of them are ACTIVE and NOT PASSIVE followers
Number of followersNumber of fansNumber of clicksNumber of visitsNumber of viewsNumber of friends
ROI =
The ROI of Social Media
How To CreateA Social Media Strategy Map
Branding
CRM
Lead Generation
ContentLeadership
Increase Sales
Goals
Leader
Innovator
CustomerService Leader
EducationalLeader
Non-Profit
Place inthe Market
ValueProposition
What problem are yousolving?
What would your customersachieve by buying your
product?
What is the differencebetween you and your
competition?
Develop 5-10 mainmessages to communicate
Gender
Age Range
Location
Interests
B2B/B2C
IdentifyYour Market
10 Social Media DOs…
1) Make sure any content you create is able to be shared. This will increase your potentialreach tenfold.
2) Be yourself online, your personality will create engagement!
3) You don't always need to post about your own brand. Posting about things in the news, youropinions will create more interaction!
4) Use analytics to see when is the best time to post on your social media networks.
5) Mix up your content, with pictures and links as well as posts. This will keep you interesting.
6) Engage with visitors on your page, even a like is sufficient.
7) Customise your social network urls.
8) Make sure you have links to all your social networks on your website.
9) Post on other pages as well as your own.
10) Do understand that social media is a tool and that there's no point in buying a hammer ifyou don't have any wood to nail.
… & DON’Ts
1) Never post anything that you wouldn't be happy with being printed on the front page of anewspaper.
2) Don't post the same thing across all of your accounts. Even if similar different is best!
3) Don't make things up or exaggerate. You will be found out quickly and have your reputationruined!
4) Don’t post weekly, post daily!
5) Don’t try to sell straight away!
6) Don’t get carried away with negative responses, just take them on the chin everyone isentitled to their opinion.
7) Don’t join groups that may be considered unprofessional or inappropriate, and leave anysuch group that you are already a member of.
8) Don’t spam. Ever!
9) Don’t post things which you don’t have permission to use.
10) Don’t give permission to third party apps that post on your behalf.
Social Media is growing rapidly, becoming the KEYto your Marketing Campaign Success.
Interested in Social Media Solutions for yourBusiness?
Phone: +44 (0) 1223 969 054Email: [email protected]: http://www.thesmfgroup.co.uk
SMFUK SMFUK
