Indonesia E-Commerce

“ Facts about Indonesia/Indonesia is Huge/101 about Indonesia” (terserah bagusan yg mana)

• 4th Largest Population in the world - 255,5 million

• Indonesians are consistently found to be some of the most confident

consumers in the world.

• 51% Urban Population& 49% Rural Population

Mid Class

In Indonesia, middle class is defined using Asian Development Bank criteria

which is population with daily per capita expenditure between $ 2-20 per

day)

1999 : 25 millions (25% of population)

2010 :146 million (57% of population)

This rapid increase of middle class leads to the growth of consuming class

Indonesians are consistently found to be some of the most confident

consumers in the world.

Intinya di slide ini gua mau ngasihtau bahwa: Peluang untuk berbisnis

di dunia ecommerce setiap tahun makin besar di Indonesia / the rising

of the middle class in Indonesia offers some

opportunies for Indonesia to boost its economic growth

More Urban Dwellers = More transaction in online shopping ?

• Middle Class began to dominate in population

The Rise of Indonesia Netizens

• 83.6M Internet Users (95M in 2015)

• 80% of Internet Users is Productive Age (under 15 years old (30%) ; under 30Years old (50%)

• Mobile connections : 308.2 million - penetration 121%

• Smartphone user : 38 million - penetration 34%

• Active Mobile Social Accounts : 62 milliion - penetration 24%

The use of social media to facilitate ecommerce is a big chance for any consumer-driven business to

think about before coming to Indonesia.

• Indonesian people is social freak! (both online or offline)

70 million active facebook users - 3rd world rank - Biggest Penetration in the world

29 million active twitter users - 5th world rank

83 milion internet users - 6th world rank

30 million Line users - 3rd world rank

27% of all the country’s ecommerce transactions occurred via social media in 2014

source : kemenkominfo & SingPost

E-commerce is growing, but still in the early phase

• 20 percent of netizens shop online in Indonesia, just a five percent increase

compared to last year. Most of these shoppers are female.

• <1% online retail sales dari total 412 Triliun retail sales

prospects for future growth are still exceedingly strong

Indonesian People is Consumptive

• Average Spending on E-Commerce $250/Year(Less than 1% online retail transaction) it predict will be double this year

• Indonesia is on track to become the third largest consumer base in the world (after China and India)

•2013 : 4,6 million online shoppers •2014 : 5.9 million online shoppers

Government and Policy

• Good Understanding and Also Support by New Government for E-Commerce

(masukin foto jokowi, foto menkominfo, foto mentri industri perdagangan, foto mentri usaha kecil, menengah dan industri kreatif )

CHALLENGES FOR E-COMMERCE IN INDONESIA

• Indonesia is a Huge Country, it means a lot of differences for each Tribe, Religion, Culture in every provinces

• Bahasa is more likely to choose rather than english.

• Logistics services who running in Indonesia

(masukin list agen2 logistik)

Indonesia’s online consumers are "afraid of fraud".

• Trust issue related to payment gateaway • Paypal not popular in Indonesia

8% 7%

28% 57%

Other

Payment

Mode Manual

Bank

Transfer

COD

Credit

Cards

8% 7%

28% 57%

Other

Payment

Mode Bank

Transfer

COD

Credit

Cards 8% 7%

28% 57%

Other

Payment

Mode Bank

Transfer

COD

Credit

Cards

8% 7%

28% 57%

Other

Payment

Mode Bank

Transfer

COD

Credit

Cards

To overcome “Afraid of Fraud”, businesses are getting innovative

with payment methods

• Payment Gateaway availabe in Indonesia

• (masukin list agen pembayaran)

• Marketplace run and dominated by Big

Player

• specific online shop still a small number

Indonesia is a country full of diversity, home to numerous different ethnic

groups, languages and religions.

How to Expand your company's reach

Reach the right people at the right time

• Great Promotion via Publisher due to

Indonesian Online Shopping Behaviour (Research - recommendation - buy)

TELUNJUK

• What is Telunjuk : The Biggest & Most Trusted Shopping Search Engine

• 1,2 million visitor / month, level intention to buy is better than any platform

• 4 Million products • more than 10 categories • more than 70 trusted merchant already join