Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
HK & Asia eCommerce Market Opportunities
23 November 2020 Page 2 of FOM
Global eCommerce reach $6T in 2024, Asia is 63% of global total
63% 19%
13%
2% 2% 1% Retails Ecommerce Sales Worldwide, by Region, 2020 (in Bil)
Asia Pacific
North America
Western Europe
Central & EasternEurope
Latin America
23 November 2020 BD Pipeline Page 3 of FOM
Worldwide Retail eCommerce will grow by 17%, with China & India in Top Ten
23 November 2020 Page 4 of FOM
Asia leads Global Digital Buyer Growth; Philippines & Malaysia lead Asia Growth
2020
Retail eCommerce Growth Rate (eMarkter Jun 2020)
Philippines 25.0%
Malaysia 23.0%
India 21.0%
US 18.0%
Indonesia 17.0%
Western Europe 16.9%
Global 16.5%
China 16.0%
Thailand 15.0%
Singapore 12.5%
Vietnam 10.0%
China B2C eCom Retail Market update
23 November 2020
1,252 1,284
1,527
1,179
1,562 1,556
1,836
1,252
1,955
34.3% 30.3%
28.4%
23.7% 24.7% 21.1% 20.3%
6.2%
25.2%
5.0%
15.0%
25.0%
35.0%
45.0%
55.0%
65.0%
75.0%
0
500
1,000
1,500
2,000
2018Q2 Q3 Q4 2019Q1 Q2 Q3 Q4 2020Q1 Q2
China B2C Market Size in Billions RMB (2018Q2-2020Q2)
Market Size YoY%
[CATEGORY NAME] [VALUE]
[CATEGORY NAME] [VALUE]
Suning, 5.4%
VIP, 2.8% Others, 2.4%
China B2C Market Share 2020Q2
Datasource: Analysis 易观咨询
1.4%↑
0.1%↑
Page 5 of FOM
China Cross-Border B2C eCom Retail Market update
23 November 2020
101
84
115
91
103 100
121
87
119
7.1%
3.3%
8.9% 10.6%
2.3%
19.1%
6.0%
-4.3%
15.3%
-7.0%
3.0%
13.0%
23.0%
33.0%
43.0%
0
20
40
60
80
100
120
140
2018Q2 Q3 Q4 2019Q1 Q2 Q3 Q4 2020Q1 Q2
China Cross-Border B2C Market Size in Billions RMB (2018Q2-2020Q2)
Market Size YoY%
Tmall Global, 36.1%
Kaola, 27.2%
JD Worldwide,
13.6%
VIP Intl, 8.6%
Amazon, 4.9%
Suning Intl, 2.8%
Red, 2.5% Others, 4.3%
China Cross-border B2C Market Share 2020Q2
Datasource: Analysis 易观咨询
3%↑
1.8%↑
1.5%↑
0.5%↓
0.8%↓
Page 6 of FOM
23 November 2020
US B2B eCommerce Sales reach US$2T in 2024, China B2B eCommerce was at US$3.5T in 2019
Page 7 of FOM
B2B + B2C eCom Trend
23 November 2020
• B2B and B2C is converging – companies with a vision of B2B+B2C convergency will win. E.g. Amazon + Amazon Business, Taobao + AliExpress
• Efficiencies gained by geographic integration of resources (partial/full sharing of inventory, digital assets and marketing investment across ASEAN countries) and vertical integration of services (marketing, merchandizing, store operations, logistics and customer service) will differentiate winners from losers in the region
• One inventory serving both B2B & B2C; one system to handle both B2B & B2C orders; One set of product data and digital assets for both B2B & B2C
• Online B2B market is growing faster than B2C, at US$6.6 trillion in 2020. Amazon Business is heading to US$52 Bil in 2023, growing at 115% three year CAGR.
Page 8 of FOM
Addressable Market eCommerce
23 November 2020 Datasource: 华映资本
B2C eCommerce Addressable Market
Southeast Asia Southeast Asia eCommerce sales are expected to grow from US$19 billion in 2018 to more than US$53 billion by 2023. Expansion by some of the region's biggest companies is powering this growth as younger consumers now make online purchases their preferred way to shop. Retail e-commerce sales in China 2018-2023 In 2019, the retail e-commerce sales value in China amounted to around 1.8 trillion U.S. dollars, up from 1.13 trillion the previous year. This amount was forecasted to reach $3.34 trillion U.S. dollars in 2023.
B2B eCommerce Addressable Market
Frost & Sullivan predicts that the global B2B e-commerce sales will reach over US$6.6 trillion by 2020, surpassing business-to-consumer (B2C) valued at US$3.2 trillion by 2020.
China's B2B e-commerce exceeded US$3 trillion transaction in 2017. The transactions of B2B E-Commerce market in China reached 20.5 trillion yuan (US$3.07 trillion) in 2017, an increase of 22.75% year-on-year. The total revenues of B2B market in China reached US$5.24 billion, led by Alibaba and HC360.
Page 9 of FOM
23 November 2020 Page 10 of FOM
General Service Overview
What We Provide
23 November 2020 Page 11 of FOM
Fung Omni Services – Strategic Differentiation
Fung Omni has rich experience as an eCommerce Trade Partner (TP) for leading brands. We are the only Enabler in the industry that has experience, geographical presence, experienced team and success cases in Asia that includes Southeast Asia, Greater China, Japan and Korea. Together with LFL, we are the largest and most experienced One Stop Solution O2O partner for Multi-national brands for eCommerce + eLogistics. Brands can come to us for comprehensive online ecommerce integrated with offline store, a unified experience
EXPERIENCED TRADE PARTNER IN MULTI-NATIONAL BRANDS IN VARIOUS MARKETS
As part of the Li & Fung group, we have a world-class IT infrastructure that enables our customers to grow their eCommerce business with confidence in scalability and security.
ROBUST & RELIABLE IT INFRASTRUCTURE
We provide regular management reports on data analytics, KPI reporting and competitive intelligence. Our 360-degree approach of data analytics facilitates strategic decision making and effective store management. FOM+LFL has a complete data set (customer behavioral data, product demand data and consumer geography data) that covers the full lifecycle of every DTC order, which generates significant value for brand clients.
DATA ANALYTICS ENABLING BUSINESS GROWTH
We provide online marketing strategies to drive traffic, unique visitors and conversion to our customer’s online store. Regular review of Return of investment of marketing initiatives enable our customers to optimize initiatives and maximize business results.
DEMAND GENERATION & MARKETING STRATEGY
A.I. TECHNOLOGIES FOR ECOMMERCE INSIGHTS & OPERATION EFFICIENCY
Our Artificial Intelligence-supported customer service provides useful chat analysis such as out-of-stock analysis and customer-sentiment analysis, which unlocks sales-rescuing opportunities and enables predictive service actions to enhance customer experience.
23 November 2020 Page 12 of FOM Vector created by macrovector
Awards
23 November 2020
Tmall Global Five-Star Service Provider 2020Q2
Tmall Global Business Development Partner 2020Q2
Page 13 of FOM
Brand Site FOM Operator FOM PMP Tmall
Data Mapping
and Transform
into Tmall
attribute value
Get Product
Data & Images
from Brand Site
Product
Creation
Product Web2Web Work Flow
Brand / TP Operator
Product Price in
RMB
Image
upload to
PDP
Product Image
generation and
upload to Tmall
FOM OMS
Product
Inventory
Inventory
Update
System Work
Manual Work
PDP image
Brand.com
23 November 2020
Tool #4: Mobile App To Monitor Your Business
Page 15
FOM provides a proprietary FOMetrics Mobile App to our brand clients to check their store performance and various metrics ANYTIME, ANYWHERE. (Both English & Chinese interfaces are available)
OG Name, Event Name, Theme
Molton Brown Success Case on Tmall Global
23 November 2020
Page 16 of FOM
Molton Brown leverages small samples to attract new customers to try their brand They launch the set bundles early on during store launch and are much liked by Chinese customers Our merchandising team has chosen the Ginger thickening hair shampoo to address the functionality of hair loss prevention: no 1 hair
concern in China and receive great feedbacks
Tru Niagen Success Case on Tmall Global
23 November 2020
Page 17 of FOM
Leverage Tru Niagen’s success in Watson’s HK retail stores and use of HK celebrity, increase exposure thru top search keywords Start on Tmall Global with Cainiao bonded warehouse and attractive bundles for D11 Tailor made product for China market: Tru Beauty, target for the young female audience on Tmall age 18-38 Leverage new celebrity Christy Chung in China for second year D11
23 November 2020
Livestreaming & Marketing Innovation Box Set
Page 18
Inventive ideas to sell through more products – Gift Box + Product Bundling during promo festival
Manchester City Tmall Global store – Livestream success case
A special livestream for Man City 20-21 Season new home kits launching, we built special exciting broadcast for City fans make it became an official Man City broadcast, also we post special banner by paid marketing.
Manchester City – Livestream success case
Mancity Monthly Livestream Data Report &Analysis
Livestream Account
曼城足球俱乐部海外旗舰店 Livestream
Time 20:00-21:030, July 16,20/21新球衣揭晓
Store Live Stream Key Data
Traffic (UV to store)
Traffic (PV to store)
Bring new fans growth
Guide Sales Budget Cost ROI
(Budget/Sales) Viewing Number
Interaction Times
Guide the Number of Purchases
Guide the Products of Purchases
Guide the Number of Collection
281 1,516 73 11,443 4,000 3.3955 3422 44,769 42 76 46
Livestream Replay Link microphone with PUMA Tmall livestream Compete with Puma Tmall store to see which store owns more add-to-cart index
OG Name, Event Name, Theme
Manchester City Livestreaming videos
23 November 2020
Page 21 of FOM
23 November 2020
Foot Locker
Page 22
Foot Locker, Inc. (NYSE: FL) is a leading global retailer of athletically inspired shoes and apparel. Headquartered in New York City, the Company operates 3,276 athletic retail stores in 24 countries in North America, Europe, Australia, and New Zealand under the brand names Foot Locker, Champs Sports, Kids Foot Locker, Footaction, SIX:02, Lady Foot Locker, Runners Point, and Sidestep.
Store Type : Tmall Global Official Flagship Store Launched : Sep, 2018 Category : Sneakers URL: https://footlocker.tmall.hk
23 November 2020
Success case: over 8000 sold for Hero Item
Page 23
Vans boots – over 8000 sold putting Foot Locker as one of the most successful new Tmall Global stores in 2018
23 November 2020
In-Channel Content Marketing & Customer Loyalty Program
Page 24
• In Channel – Taobao Headline - Intensive weekly Taobao editorial posts
- Top No. of Views inside the channel
- Product Links inserted inside the articles
- Traffic converted to sales through Content Marketing
12,000+ Views
Foot Locker Membership Recruitment
23 November 2020
Foot Locker O2O Live Stream Event – D11 Preheat
Page 25
Event Overview: FOM conducted a Live Stream in Foot Locker’s first offline flagship store in Hong Kong
In-store UV: Increased by 300%;
Page View: Increased by 400%;
Conversion Rate: Increased by 370%.
- Customer can purchase the same style directly from the Foot Locker Tmall Flagship Store
- Videos can be saved and used in store’s product description page
23 November 2020
Customer Success Cases
Page 26 of FOM
23 November 2020 Page 27
G2000
Promotion Pages on LazMall 12.12 Grand Year End Sale
G2000 Hero Items
Customer Engagement: Leverage coupons & Flash Sales
Excellence Performance in MY Lazmall Store in Men’s Clothing Category
CS agent setup Follower-only Vouchers to increase conversion
23 November 2020 Page 33
CS Agents setup Auto-reply Vouchers to increase conversion
23 November 2020 Page 34
CS Agents support Customer Parcel Tracking
23 November 2020 Page 35