IDENTIFYING MARKET SEGMENTATION AND TARGETS

CREATED BYPARAMPREET SINGHTU, PATIALA

IN WHAT WAYS CAN A COMPANY DIVIDE A

MARKET INTOSEGMENTS ?

GEOGRAPHIC SEMENTATION

SALIENT FEATURES

• COMPANY CAN SEE THROUGH LOCAL VARIATIONS IN THE MARKET AT THE BASIC LEVEL.

• MARKET IS DIVDED INTO COUNTRIES, STATE, DISTRICTS ETC.

• CLIMATE, POLITICS AND SOCIO ARE THE FACTORS AFFECTING MARKET.

DEMOGRAPHIC SEGMENTATION

PRODUCTS IN THIS SEGMENTATION VARIES ACCORDING TO

• AGE

• GENDER

• INCOME

• GENERATON

• RACE

• CULTURE

AGE

2< AGE<5 5<AGE<14

GENDER

DIFFERENT GENDERS CAN USE THE SAME BRAND

INCOME

PEOPLE WITH DIFFERENT INCOMES CAN AFFORD DIFFERENT CARS

GENERATIONSDIFFERENT GENERATION AFFECTS DIFFERENT PEOPLE

PSYCHOGRAPHIC SEGMENTATION

SALIENT FEATURES

IT TARGETS PEOPLE ON

• PREFERNCES

• LIFE STYLE

• PERSONLATIES

• PATTERNS

BEHAVIOUR SEGMENTATION

MARKET DIVIDES THE CONSUMERS ON THE BASIS OF

• KNOWLEDGE

• ATTITUDE

• USE

• RESPONSE

DISCLAIMER

THIS PRESENTATION IS CREATED BY PARAMPREET SINGH, TU, PATIALA DURING

A MARKETING INTERNSHIP BY PROF. SAMEER MATHUR, IIM LUCKNOW

( WWW.IIMINTERNSHIP.COM)