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NOW YOU KNOW | BRANDWATCH.COM #NYKCON
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AudiencesGet to know your target Audience
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Katarzyna LewszaSocial Media Data Analyst, Brandwatch
Frances CraggProject Manager, Brandwatch
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● Audiences Product
● Find your audience (task)
● What’s next
Agenda:
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Audiences
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Define your AudienceLive database of over 200m active Twitter users in seconds. Unlimited
searches.
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Search Categories within Audiences
Twitter Bio Content
Tweet content
Followers of any Twitter
account
Account Type
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Search Categories within Audiences
Gender
Interest
Profession
Location
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Search Categories within Audiences
Tags
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Add Exclusion
Further refine your search
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Find Your
Audience
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Go to: early-access.brandwatch-audiences.com/login
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1. Find parents from the UK, interested in
travelling
2. Find practicing nurses from Ireland
(no students, no ex nurses, etc.)
3. Find gamers who talk about EA Sports but
don’t follow @EASPORTS or @EA
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What’s next
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Take your Audience to Brandwatch Analytics
1. Create an Author List
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2. Create an Author Query
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Any Questions?
● Come and talk to us
● Visit Analyst and Training Pod
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Thank you!
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Now You Know