One Day PortrayHacks/Hackers Zürich - Journalism x Technology

25th June 2015

//team

Gabriella Hummel & Laura Brüllmann

//idea - portray a dayuniversity let’s do it!

romantic picture better half: Gabriella

different reality idea of One Day Portray

bachelor thesis: journalistic

A medium for portraits from people all over the world for people worldwide.

start small, think big

//portraits - general● Choose your style - portraits can be published as texts, photographs, video and

audio files

● Quality is what we are looking for! All our portraits are of high quality, written and/or

produced

● by professional journalists and reporters

● No staged interviews – we accompany our protagonists one entire day in order to

get a glimpse of how his or her life looks like

● It's not about finding unique persons, it's about bringing out the uniqueness in the

person we chose to portray

● English & German

//portraits - how to● spend a full day with the protagonist

● shadow

● observe the protagonist

● take notes and quotes

● interview whenever there’s time

● artistic freedom

● same 20 questions

● photographer

Laura Schälchli, Zurich T.K. Hong, Bali

//portraits - product

//crowdfunding - why?● financial reasons

● better than any advertisement

● spread the word

● opportunity to get heard

● build a community that can grow (together with us - from scratch)

● find like-minded people (and this is where you guys might come in!)

● proof of concept

//crowdfunding - tips&tricksTiming think about your timing. Seasons. Holidays. is your target group available?

pay-day. trust your community (finish is key).

Rewards spend enough time to select attractive/funny/nice/unique rewards for your backers. be personal. (has been quite difficult for us → workshop).

Campaigning have a plan. it’s a lot of work. be creative. know your target group. make a video that people love to watch. keep your crowd entertained.

Communication/ Marketing

clear communication. which channels? online/offline. press release.

Community build your community. talk. talk. talk.

//next steps

● Rewards: plan, organize, design, print, send etc.

● Administration: organize all our emails, requests,

author pool, process definition, guidelines, finance etc.

● Cooperations: IAM ZHAW, tsüri, Gewerbenews Wetzikon etc.

● Daily Business: write portraits, editorial work

● Website: design, IA, UX, coding etc.

//website - mockups

//website - requirementsgeneral portraits

● backend: different logins (author/user/superadmin)

● IA (clear information architecture)● UX, easy to browse● simple design● switch once a month from One Day

Portay to One Night Portray! (negative)● interactive worldmap as a feature● insite-search (tags)● mobile-friendly, responsive ● App (mobile, native, hybrid?)● ...

● pictures and gallery (possibility to open gallery in full screen)

● multimedia: video, audio (embed in text)● text: hyperlinks, bold, title, subtitles● play music (playlist)● sharing (social media)● commenting (for registred users only)● possibility to schedule ● ...

//future - vision● cooperations: more universities (ZHAW as a proof of concept)

● authors: build an authors pool, authors profiles, easy backend to publish

portraits from all over the world. give young journalists a platform with high

reputation

● finance: be able to pay authors and photographers, we don’t want

advertisement, long-term: user friendly/valuable advertisement

● Aim: mirror of today’s society. inspiration for the reader. tell good stories.

//meetup

● any questions about One Day Portray?

● As we have the experts of both sides here, journalism x technology, we

would love to discuss with you the best set up for our website.

thanks you

www.onedayportray.comwww.facebook.com/onedayportraywww.instagram.com/onedayportray

hello@onedayportray.com