CREATIVITY UNLOCKS COMMERCIAL OPPORTUNITIES. OUR DECKS SELL OUR WORK ITS A TEAM EFFORT, WE SHOULD DO THEIR BRILLIANCE JUSTICE. WE OWE OUR CREATIVES WE DO IT TOO. DONT GIVE ANYONE A CHANCE TO SCOFF. PEOPLE SCOFF AT UGLY DECKS MAKE HER PROUD!
Who is the audience? What do they care about? What do I want them to know? How should I tell them? What is the easiest way to do it? Are they reading it on their own, or will someone present it to them? Every deck must tell a story. Before starting on a deck, ask yourself:
An uninspired person makes uninspired things! Also, believe in the power of remix. No one creates from nothing. Take something that exists and make it better. noteandpoint.com www.google.com
Understandably, many of our decks are created for shopper toolkits, and we might not have the ability to be massively creative. However, we can still make the deck relevant to the brand by drawing inspiration from the product. For example:
1. PICK A FONT 2. USE A SET OF COLOURS 3. USE A SET OF ELEMENTS 4. USE VISUALS. PLEASE. 5. BE CONSISTENT 6. THE NO-NOS
We often underestimate the ability of fonts to affect the audiences receptivity to the presentation. There are so many different fonts available, choose carefully.
How you use a font matters as well. TW CEN MT IN ALL UPPERCASE TW CEN MT IN BOLD T W C E N M T W I T H V E R Y L O O S E S P A C I N G Tw cen mt in sentence case TW CEN MT IN ITALICS STANDARD CUTE OFFICIAL PREMIUM UNIMPORTANT
Only ever use a maximum of 3 fonts per presentation. If the client already has pre-defined fonts in their brand guidelines, use it. For example: , HP, , You might want to use fonts that are native to Windows or Mac, so that clients can see the deck without wonky fonts. This one is my favorite, go-to font: Franklin Gothic Medium Condensed UPPER CASE WORKS FOR HEADLINES While the lower case works for body copy and more.
Colours are ever so important in decks! They convey the mood, and they also show clients that you know their brandor at lease bother to Google their brand colours. Pick a set of colours and work within them. If you stick to 2-3 colours, it will help the deck look more unified. Here are some of my favorites:
The greatest benefit a deck offers, is the ability to take a complex thought and explain it to the audience through the use of visuals or graphs. If you are using graphs or boxes to group your information, make sure they are also in the same style. If its possible, stick to either wholly angular or wholly circular:
People like pictures! You like pictures! I like pictures! Use them (: Ensure that the visual is relevant to your presentation: MOTHER MOTHER
Also use pictures that are of similar styles throughout your presentation: Even if they are all illustrated visuals, please use similar styles of illustration. Same goes for photography. Even if they are all photographs, choose the ones that are in the same style of photography or tonality.
If you are using icons, make sure that the icons are the same style:
Check your fonts. Make sure they are the same. Make sure they are of the same size. Align boxes and text lines evenly. Use divider slides that obviously show the deck structure. Use headlines to help the audience navigate the deck. Turn your slides into a template so that the information looks uniform.
DO NOT USE WORD ART (especially not the rainbow one) DO NOT USE CLIP ART
DO NOT USE UGLY TEMPLATES DO NOT LEAVE THE OUTLINE
MAKE THE BACKGROUND DISAPPEAR. 1 2 3 4 Sample image RESULTS
HERES AN ALTERNATIVE TO MAKE THE BACKGROUND DISAPPEAR. Sample image 12 3 RESULTS
TURN PICTURES INTO SHAPES. Sample image 1 2 3 RESULTS
ALIGN MUTLIPLE BOXES. 1 2 Sample 3
MAKE TRANSLUCENT SHAPES Sample 1 2 3 4
CURVE A LINE OF TEXT Sample A FISH IS NOT A TREE 1 2 3 4