Founders

Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages.

About Google Google is an American multinational corporation specializing in

Internet-related services and products. These include search, cloud computing, software, and online advertising technologies.

The name ‘Google’ was an accident. A spelling mistake made by the original founders who thought they were going for ‘Googol’.

96 percent of Google’s total revenue comes from advertising.

 Google estimates that the "I'm feeling lucky!" button has cost approximately $100 million dollars in lost ad revenue, but Google still keeps the button because the users like it.

620,000,000 daily visitors to Google.

Mission statement The Company’s mission to “organize the worlds information and make it universially accessible and useful.”

Google Locations

The headquarter in Mountain View, California, the Googleplex

70 offices in more than 40 countries around the globe.

Cloud computing Google also pursuing a cloud computing systems to

change market productivity via such applications, Word processing, Spreedsheets, Presentation software

As technological analysits claims that these applications improve the cloud computing experience and thus, it cumulatively expected to grow to $95 billion by 2014.

Rivals Including this month announced deal to buy Nest Labs

Inc. for $3.2 billion in cash, Google has spent more than $17 billion in the past two years to purchase hardware, software and advertising-technology companies, according to data compiled by Bloomberg.

Crunching the numbers, Bloomberg found Apple, Microsoft, Facebook, Amazon and Yahoo spent a combined $13 billion acquiring companies during the same period.

Location Google acquired digital mapping company

Keyhole in 2004, and launched Google Maps and Google Earth in 2005.

Today Maps also features live traffic, transit directions and street-level imagery, and Earth lets you explore the ocean and the moon.

Maps They believe that, the development of new internet applications

offering advertising opportunities.

Google Maps allowed Internet users to search and view satellite images of any location in the world. Then, they added,

Real estate listings and short personal messages could also be linked to Google Maps locations.

Location based promotional businesses have great opportunity (expected to reach over 60 billion in 2016), thus this makes streetfight within the strongest rivals Apple & Google.

Google Search Engine They expanded their search logic and improved

search experience with adding specific searchs; Book Search, Music Search, Video Search, Google News to include archived news articles

dating to 1900.

Adsense The AdSense program served content-relevant Google

text ads to pages on Google Network websites. 60 percent of advertising dollars generated from tha

ads. Google’s AdSense program also allowed mobile phone

operators to share in Google revenues if text and image ads were displayed on mobile handsets.

AdWords In 2000, Google introduced AdWords, a self-

service program for creating online ad campaigns. Today our advertising solutions, which include display, mobile and video ads as well as the simple text ads

Gmail In 2004, Google launched Gmail. The approach to

email included features Speedy search Huge amounts of storage Threaded messages (SMS etc.) Integrated services for free… (actually, as they

said: “there’s no free lunch.”)

Broadcast yourself: Youtube

In 2006, Google acquired online video sharing site YouTube in 1.65 Billions. Today 60 hours of video are uploaded to the site every minute. Cat videos, Citizen journaism, Political candidacy, Double rainbows have never been the same.

The little green robot arrives: Android

In 2008, Google had launched Android. Android was not a phone but an operating system that Google

made available free to any phone manufacturer wishing to market mobile devices with internet capability.

Android core applications included Wi-Fi capability, e-mail, a web based calender, google earth maps, a browser, and GPS.

Android is a mobile operating system which allowed wireless phones manufactures such as LG, HTC, Nokia, Samsung to produce smartphone businesses. (as Apple’s rival iphone –iOs-)

Android Investments in mobile businesses;

Google announced Android and the Open Handset Alliance, in 2007.

In 2012, Google acquired Motorola Mobility for $12.5 billion, to gain advantage on patents & rights in order to enter smartphone & tablet computer industries.

The growing mobile business allows new way of doing the business, such as, Banner ads and video ads display on mobile phones.

Google Chrome business In this sense, Google Chrome operating system launched in

2009 were developed specifically to accomodate cloud computing applications.

With this software, google deliver relevant search-based ads to internet users.

Google had entered into agreements with Acer, HP, and Lenovo to begin producing netbooks that would use the Chrome OS and Chrome browser to access the cloud-based Google Apps productivity software.

Google + In 2011, Google introduced the Google + project

aimed at bringing the nuance and rtichness of real-life, sharing to the web, and making all of Google better by including people, their relationships and their interests.

Afterwards, Facebook imitated the features and applied in next patches, thus recent facebook features are picked from the Google+’s abilities.

2013 Total Revenue is US$ 59.82 billion

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