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Gaither International Qualitative Research Division 2015

Gaither Qualitative Credentials Q15

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Page 1: Gaither Qualitative Credentials Q15

Gaither International

Qualitative Research Division 2015

Page 2: Gaither Qualitative Credentials Q15

Why choose Gaither International?

We have what it takes.

One-stop shop.

World-class field department.

Unmatched quality control department.

We take our job very seriously.

Page 3: Gaither Qualitative Credentials Q15

About Gaither Qualitative…

We have the expertise.

We have a roster of highly qualified and experienced moderators.

Specialized logistics team.

In-house Recruitment Department.

Ability to host and manage Special Projects and Large Panels .

Page 4: Gaither Qualitative Credentials Q15

Focus Group Facility Focus Group Recruiting Moderating Moderating Online and Mobile Platform Moderating In-Depth / One-on-One Moderating Ethnic Groups Taste Test Facility Test / Commercial Kitchen Test Bar Exhibits Facility Video & Audio Recording Video Conferencing Video Streaming Conference Facility Training Room Facility

Page 5: Gaither Qualitative Credentials Q15

• Screener is developed by Gaither in accordance to client specifications

PARTICIPATION CLEARING

Screener RECRUITMENT ATTENDANCE

OUR RECRUITMENT PROCESS – OVERVIEW

• Once screener is approved, our in-house recruiters will begin process*

• Participant Incentives vary per project specifications

Once potential participants show up, they must be taken through the screener guideline to ensure compliance before participating in the sessions

OUR IN-HOUSE RECRUITMENT DEPARTMENT ENSURES ADEQUATE PARTICIPANT PROFILES BY STRICTLY ADHERING TO A 4 – STEP PROCESS:

1 2 3

4

Page 6: Gaither Qualitative Credentials Q15

WE HAVE THE NECESSARY LOGISTICS EXPERTISE…

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Description of Recent Engagements:

• We have conducted large qualitative studies in the following industries:

• Automotive

• Pharmaceutical

• Consumer goods

• Government

• Politics

LARGE QUALI

• We have conducted large panels in the following industries:

• Consumer Goods

• Pharmaceutical

• Banking & Finance

• Government & Politics

PANELS

• Projects such as:

• MIDA – Chamber of Food and Commerce

• Working their annual convention

• Satisfaction surveys for all conference events using the latest instant

polling technology, as well as Tablet PCs

• Ran the signature study of the convention, The Consumer Radiograph

PR

• Handled information booths, day-time & night-time activities

CONVENTIONS

EX

PER

IEN

CE

1

2

3

We complement our logistics services with the latest instant polling technology to quantify participant insights

• Energy

• Gasoline

• Oil & Lubricants

• Insurance

• Media

• Media

• Telecommunications

14-25 Participants

26-200 Participants

Page 7: Gaither Qualitative Credentials Q15

Our Facilities

Test Kitchen, glass all around, which gives the ability to watch everything

Three Simultaneous Focus Group Rooms / each with floor to sealing one way mirror viewing room. Fully equipped with audio & video recording, streaming, and the ability to show any visual or sound that clients need without interfering in the group session

Waiting area with entertainment Control Room Theater 20 Feet Long Bar, design for taste testing

Page 8: Gaither Qualitative Credentials Q15

Waiting Room

Seating area for participants prior to sessions

Flat Screen LED TV with Apple TV. Gives you the ability to video project your computer’s / cell phone’s information to the TV

Page 9: Gaither Qualitative Credentials Q15

Beach Room

Relaxing beach design to help make participants more confortable

Floor to ceiling, one-way mirror Flat Screen LED TV to project or

show stimulus materials without interfering with the session

High quality microphones & camera for the best video & audio recording possible

Page 10: Gaither Qualitative Credentials Q15

Client Viewing Room Theater design Floor-to-ceiling, one-way

mirror Light dimmer Brand new sound system for

the best quality One for each sessions room

Page 11: Gaither Qualitative Credentials Q15

Bamboo Room

Lounge setting to ease participants

Floor-to-ceiling, one-way mirror

Flat Screen LED TV. High quality microphones

Page 12: Gaither Qualitative Credentials Q15

Executive Room

More formal design ideal for professionals

Floor-to-ceiling, one-way mirror

Flat Screen LED TV. High Quality microphones

& camera The Executive Room has a

private entrance for clients

Page 13: Gaither Qualitative Credentials Q15

Test Kitchen

4 GE Industrial Ovens 3 GE Conventional Ovens 3 Stoves GE Dishwasher 3 Sinks 180º viewing glass Pop-up electrical outlets Monogram Freezer Stand Up Freezer Bottle & Beer Cooler

Page 14: Gaither Qualitative Credentials Q15

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Test Bar

Professional bar Fully equipped with cooler

and fridge and bar supplies

Ideal for creation of drinks and tastings

Setting designed for on-premise promotions testings

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Theatre/Auditorium

Sits 75 comfortably A/V equipped Projector and screen Floor plan is flexible Side doors may be opened for

viewing from client rooms

Page 16: Gaither Qualitative Credentials Q15

Our goal here at Gaither is to conduct research that fits all of our customers’ needs. If you have any questions or comments, or if there is any other way we may be of

help, please let us know.

Thank you for considering us and we hope to have this opportunity to be of service. Sincerely,

The Gaither Team

Page 17: Gaither Qualitative Credentials Q15

Client Service Department Gaither International, Inc.

(787) 728-5757 [email protected]

www.gaitherinternational.com

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