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For those that are uncomfortable with the prospect of giving Apple and its iBeacon technology access to highstreet shoppers’ buying habits, there is an alternative. Footfall Analytics uses pre-existing in-store CCTV to track consumer behaviour in response to product promotions - including movement between aisles, displays and shelves. Retailers Londis and Spar will be used as part of several case studies in this presentation demonstrating what can be gained from a real-word tracking system.
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Leveraging customer data in bricks-and-mortar retail
Gurshinder Liddar, Director, Footfall Analytics | 29 October 2014
www.footfallanalytics.com
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5.9 million…
CCTV cameras in Britain
Source: The British Security Industry Association
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How many people walk through the store?
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What products do people pick up?
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How does a certain demographic behave in store?
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Are the products displayed correctly?
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Source: Prism Skylabs
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19% increase in sales
Increase in average transaction value
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1 product @ £10
£3,650
1 product in 100 stores
£365,000WWW.FOOTFALLANALYTICS.COM
