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Engagement for All: Striving for Accessible
and Inclusive Memberships
Presented on September 25, 2015
Angela Venuti Membership Officer
Museum of Photographic Arts
San Diego, Calif.
@angelavenarts
• What exists
• Why change
• Which goals
• What’s next…
What exists
– Evaluation
– Personal stories
– Structure
– Inclusive vs. Exclusive
“This survey is a welcome and rare opportunity that we feel like our voice might be heard. Thank you!” - MOPA Member, 2014 Survey
Surveys:
Demographics match community? Value?
Structure
Inclusive vs. Exclusive
Membership/
Traditional fundraising
Community Accessible
Why Change
- Admissions
- Decreased participation
- Segment by interests NOT levels
- Question traditions
- Embrace relevancy
Segment by INTERESTS “Museums Might Want to… Restructure membership programs to create relationships that respond to individual preferences, or ...learn how to assign users to groups that reflect their behavior and preference, and offer each group a meaningful set of rewards.” –CFM, TrendsWatch 2015
MOPA Crew Launches
100% Online
Rollout Logistics
- Battle stereotypes
- Ask stakeholders
- Identify ideal members
- Build champions inside out
Which Goals - Target interests
• Foster interactive museum experiences
- Celebrate • Birthdays • Surprises
- Fun communication - Technology
What’s Next…
- Evaluate
- Adaptability
- Visitors and members USERS
- Virtual
Now… I challenge YOU to change the face of museum
membership!
Contact: [email protected]
Images courtesy of Daniel Peña
