Energy Policy 2.0designing behavioral changes

for energy efficiency

connecting energy talents

innovate for climate and sustainability

push the energy frontier

empower energy innovators

spread the story

connect the change-makers

Greencubator`s mission is to nurture belief in new energy opportunities, progressive for humanity and environment

www.greencubator.info

connecting energy talents promoting sustainable innovations

We are Greencubator!

the platform for

Listed among the TOP10 social initiatives-2013 by «Ukrainska Pravda» and «The Insider»

What we do?2 Ukrainian green startups presented themselves at CeBIT as a result of Greencubator - CODE_n cooperation

Media coverage

Impact: energy innovators! TeslaCamp invites you to join energy innovations fun

3 TeslaCamp 3 teams become finalists of RockStart Accelerator Smart Energy program (out of 120 contestants)

œš‘“›⁸best energy startup’”⁹ at IBM Mentors Kay, winner at hack4good

now resident in RockStart Accelerator

Focus areas

social innovations entrepreneurship education media

Behavioral changes for energy efficiency and waste minimization

Sustainable Media School for journalists and bloggers

Local economies development

Energy Efficient Universities

Incubators development

Lectures of leaders in green entrepreneurship

Communities empowerment

Energyinnovations hackathon Curricula

development

International cooperation

Joint media projects

Green content: video and text !for syndication by Ukrainian media

Energy Policy 2.0where to start?

Renewables?

Renewables?

Externalities

Externalities /

Environmental footprint?

This is how our building look in thermal cameras … separatist allies

Extraction Generation Distribution Consumption

Aren’t you forgetting something?

Агітплакати

An average energy efficiency promo for consumers

Why nobody gives a damn?!

Aliens, predators, oligarchs?Who’s guilty?

Geometry vs. physics!

No financial returns!

People hate saving energy !

but they love saving money

They are actually saving … brain energy

!

Have you ever tried quitting smoking?

Brain

is the center of energy efficiency ecosystem

Energy Policy 2.0• Consumer-driven

• Consumer-driving

• Consumer-engaging

• Interactive

People can be a powerful change agent

Hippies as drivers of energy revolution

They revolted agains huge utilities

Advertising is not enough

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Behavioral design rules!

If you are not shaping the behavior…!

!

you are not shaping the market*! (actually, you are missing it)

* If you got this presentation through Facebook, Mark Zuckerberg did a nice job shaping your behavior :)

Energy Policy 2.0!

People are

WatchdogsAdvocates Investors

Investors? What investors? !

Our people are poor, lazy and apathetic!*

!!

*a major stereotype

An average car!

20 years passed

An average heating control!

20 years passed

!

Yes, it’s fortochka, baby!

There are some advantages!

of ancient technologies

But some things have to go!

go away, go south, live in our memories

People love being cool even more than saving money!

Add feedback loop!

financial! People love saving money!

Build smart networks!

I even dare to say «Smart Grid»

«This Internet thingy is highly insecure and

easily hackable»

Smart ads! !

This works!

!

Yes, energy is warfare too

Financial tools!

Money fuel the change

Consumprion-based invoicing

Credits & interest rates coverage

Funding energy-audits and renovation

Things to stop!

Worst enemies are well-knows

Punishing energy-efficiency

Sticking to inefficiencies

Feeding monopolies

Behavioral tools!

there are things to stop and things to launch

!

Key tools

Peer pressureGamification Engagement

People power!

Enabling collaboration and upstream generation

Empowering communities

Enabling small-scale generation

Grid access to new players

Energy innovations!

Worst enemies are well-knows

Energy apps

Consumer networks IT for energy

Energy sector capitalization!

Market cap of sector is better then losses of NaftoGaz

New business

ideas

Capitalization growth for energy sector

Investments attraction

Converting peer pressure into savings

Recyble Bank

Monetizing sustainable behavior

Mosaic: Crowd-investing solar energy

World`s largest crowdsourcing project proves - change is possible!

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Roman Zinchenko +380 67 4492876 roman@greencubator.info !

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!find greencubator at

We are open for cooperation!