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Film audiences Who // How // What
‘I NEED to watch this film… youtu.be/_UEs0aubxoY via @YouTube’
@lizziee_tim
Ellen Tolsma@screenpmd // screenpmd.com@gmacfilm // gmacfilm.com
BRANDINGBRANDINGBRANDINGBRANDING
BRANDINGBRANDINGBRANDINGBRANDINGBRANDING
CinemaRelease at start of award seasonA0 poster campaign – BIG!Colourful & dramatic
DVD / VODRelease after winning 8 Academy AwardsDecreased size of visualsLet’s celebrate – we’ve won!
When people meet your film…
Online ‘meeting places’
VOD / Social Media / Website / CrowdfunderPlatforms – competitive spaceBe creative with timeliines // backgrounds // iconsDownloadable media pack on siteTone of voice = branding
BLOGGERSBLOGGERSBLOGGERSBLOGGERS
BLOGGERSBLOGGERSBLOGGERSBLOGGERSBLOGGERS
Early adopters
Bloggers = Audience + PR
No TV broadcastNo cinema releaseNo budgetNo cultural referenceLittle known talentNewspaper deal
Retail orders
Book translation?
ENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENT
ENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENTENGAGEMENT
Becoming the brand
A’dam & E.V.A. // Amsterdam & Many Others
City of Amsterdam = lead characterPeople of Amsterdam = ‘many others’ & have taken ownership
In partnership with Creative Monkeys
Take away
Digital Audience Ratings (DAR)http://data.listenfirstmedia.com/digital-audience-rating-film/
Click to Variety for insights
?Ellen Tolsma@screenpmd // screenpmd.com@gmacfilm // gmacfilm.com