ED DIE TR E I Z M A N eddie.treizman@gmail.com ~ M: (818) 632-7854 ~ Valley Village CA, 91607

http://www.linkedin.com/in/eddietreizman | http://www.slideshare.net/eddietreizman  

SUMMARY

Provides value by rapidly mastering new skills to undertake complex assignments and produce high quality work. Meets tight deadlines and honors commitments. Applies analytical and creative skills to successfully perform in multiple Director level roles such as Salesforce CRM Administration and Marketing Operations; Lead Generation and Strategic Partnerships. Excels at building strong relationships based on trust, service and camaraderie with peers and clients. Interested in joining an organization with a strong value offering, great reputation and corporate culture that fosters innovation and development.

EXPERIENCE

Dial800 LLC Los Angeles, CA Leading Direct Response Marketing Optimization firm, specialized in increasing Inbound Calls and Revenue from TV or Radio advertising. Largest bank of Memorable Toll-Free Numbers in the US, proprietary Call Tracking Analytics and Call Routing technologies. Annual Revenue: $10MM. Employees: 30. Years in business: 25. Director Strategic Partnerships & Hispanic Market June 2012 to January 2015 Created and executed Dial800's B2B Social Selling Lead Generation Strategy. Researched and hired a supporting consulting firm. Produced new copy and marketing materials for email campaigns, wrote thought leadership articles for Content Marketing in LinkedIn Pulse.

• Produced $200K in new annual revenue by generating over 200 high profile leads via LinkedIn. • Strengthened relationships existing clients by offering expert insight and facilitating the profitable execution of

Direct Response Campaigns. • Introduced Dial800’s brand to new segments in the Hispanic Business Market nationwide by participating in

Conferences and networking events with Ad Agencies, Marketers, Media Buyers and Direct Response Consultants.

Director of Operations Technology June 2006 to March 2014 Implemented Dial800’s suite of enterprise software applications that supported the company’s growth from 5 to 30 employees and from $2MM to $10MM in annual revenue. Optimized operational processes.

• Generated annual savings of over $20K by negotiating long-term contract for Unlimited Edition level licenses. • Designed a Custom Quote Configurator application based on Force.com technology. Produced one-time savings of

$60,000 compared to an out of the box AppExchange purchase alternative. Ongoing additional savings of $12K/yr. • Built a team of highly qualified Developers based in India led by an awarded Salesforce MVP. Generated significant

savings for reduced professional services fees compared to local providers.

Floral Gifts and Home Décor Intl. Somis, CA Family owned manufacturing company specialized in producing dried botanical decorative products such as potpourri and floral bouquets. Clients include large retailers such as Wal-Mart and Michaels. Annual Revenue: $10MM. Employees: 200. Years in business: 35.

Purchasing Manager/Buyer January 2001 to May 2006

• Responsible for $4MM/yr on purchases and imports logistics for over 600 different items. • Generated annual savings of $1.5MM by sourcing new vendors and negotiating prices with current vendors. • Performed multifunctional roles: Supply chain management, marketing & product development, production planning

& forecasting, cost control, packaging design, customer service, shipping and preparation of NAFTA certificates.

Bank of A. Edwards Santiago, Chile Fifth largest Bank in Chile at the time targeting segments of high revenue individuals and mid-large size companies. Currently owned in part by Citigroup. Employees: 2,700. Years in business: 149.

Organizational Development Consultant and Project Manager May 1997 to January 2000

• Conducted Knowledge Management, Intellectual Capital and Organizational Effectiveness Research Studies. • Leader of a $500K custom software development project for the Administration Division. Managed team of 30

executives and software engineers. Responsible for planning and implementing first corporate Intranet for 1,200 users.

 

 

 

CORE  COMPETENCIES

• Strategic Partnerships: Public Speaking ~ Client Relations ~ Campaign Management ~ Thought Leadership

• Marketing: Strategic Planning ~ Lead Generation ~ Copywriting & Content Marketing ~ LinkedIn Social Selling

• Operations: Salesforce Administration ~ Project Management ~ Software Evaluation ~ User Testing ~ Training

• Multilingual: English, Spanish and Hebrew

TECHNICAL  SKILLS  

• CRM Applications: Salesforce CRM ~ Pardot ~ Docusign ~ Conga Composer ~ CRM Fusion

• Productivity Applications: Microsoft Office Suite ~ Google Docs ~ Mindjet ~ Zapier ~ IFTTT ~ Feedly ~ Evernote

• Social Applications: LinkedIn ~ Twitter ~ Facebook ~ Slideshare ~ Storify ~ Piktochart ~ Postwire ~ Powtoon

 EDUCATION  &  TRAINING  

• B.A: Agricultural Economics, Catholic University of Chile, Santiago 1995.

• Corporate Training: - First500 Salesforce Certified Administrator, Nov 2008-June 2013.

- Wal-Mart: Retaillink & Collaborative Resource Planning Forecast System (CPFR).

- Michael’s: Merchandise Flow Training.

- Livingston International: Harmonized Tariff Classification System & Preparation of NAFTA Certificates Workshop.

- Toastmasters International: Public Speaking and Leadership Training.