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Do you really understand the empowered consumer?
customers are interacting with your brand…..without your knowledge
consumers are super fickle
the consumer decision journey is real-time
customer experience is omnichannelthe voice of the customer is everywhere
digital is the center of gravitypersonalization is an expectation
mobile is the new front door
In 2016, the world’s top 500 consumer brands spent over $800 billion extending, developing,
commercializing and marketing their products
Almost 80% of these same companies experienced a decline
in market share that year
Global brands need a faster, more effective and less expensive way to make data-driven marketing
decisions
The ability to analyze data is not growing nearly as fast as the data that needs to be analyzed
90% of world's ever-expanding data is noise…
…it’s unconnected, unstructured and lacks meaning
Conventional analytics approaches cannot uncover insights from this noise…
Insights that can drive greater marketing performance
The new standardis tapping into the world’s unstructured and
unconnected data…
…to drive customer engagement strategies with a higher probability of success
quicker…and with less risk
Signals transforms the world’s noise into real-time actionable intelligence that drives consumer experience
Scientific and Academic
Research
Abstracts, Indexes and
Public Records
Communities, Networks and
Knowledge CentersIntellectual
Property
Business, Finance, News,
Weather and Traffic
Digital Libraries and
Archives
Government, Economic, Health and
Census
Geospatial, AIDC, Sensors
and Wearables
Syndicated Data
Providers
Business Ecosystems
Internet of
Things
Websites, eCommerce Storefronts and Internet
Marketplaces
Social Media
Data Pools, Registries and
Directories
Public Data Sets, Hubs and Stores
Reviews, Comments and Blogs
DigitalMedia and
News Feeds
Legislation, Statutes, Codes
and Legal Proceedings Key
Opinion Leaders
Data Science
Artificial Intelligence
Machine Learning
Marketing Decisions
The high-definition consumer path to purchase
EVALUATE
CONSIDER BUY
EXPERIENCE
Discover preconceived beliefs and notions about your brand by sensing “voices-of” consumers,
KOLs, etc.
ADVOCATE
Uncover purchasing intent and propensity to buy via social media, reviews and
blogs
Detect excitement and/or potentially
negative noise levels affecting conversion
Understand the “whys” of omnichannel customer
experience, sentiment and satisfaction levels
Monitor potential competitive switching,
substitution and alternatives
Determine fallout under-met, under-valued or under-
addressed needs for future product development
Analyze marketing effectiveness and efficiency to determine any need for
renovation
Consolidate affinity traits/loyalty attributes and
amplify via preferred consumption channels
BOND
Product
Consumer
ChannelOffer
Message
Noise
1. Detect consumer signals from the noise
Product
Consumer
Channel Offer
Message
2. Derive inputs for optimal omnichannel engagement
NoiseSignalsInsight
Product
Consumer
Channel
Offer
Message
3. Create unified consumer experiences
Loyalty
Top 3Consumer Health
Company
10 DaysTo reformulate the marketing strategy of a flagship product
based on previously uncovered consumer needs and preference
levels; underutilized product features and benefit claims; key
opinion leader sentiment and influence; and competitor movements and threats
Top 3Consumer Goods
Company
$200MNarrowing of a revenue gap with
the nearest competitor by overcoming uncovered brand
perception, consumer sentiment and loyalty challenges; aligning
with previously hidden consumer needs; and
pinpointing preferred channels of consumption
Top 3 Food & Beverage
Company
24%Increase in margin driven by
addressing uncovered unmet, under-addressed and hidden consumer needs; minimizing
exposed product switching and substitution behaviors; and reprogramming purchasing
intent/propensity to buy discoveries
Client impact
A few of our clients
Powering Intelligence Streams that Drive Consumer Product Success
Frank RivaGeneral Manager Consumer [email protected]+1 925-818-4909www.signals-analytics.com
