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CIPR SW Conference

Sarah Pinch FCIPR

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It’s all about our core purposeOur purpose is to promote the highest level of professionalism in public relations through skills, knowledge, and research. We exist to serve the public interest and advance the expertise of our members.

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• 11 years at the BBC & 13 in corporate comms• Tricky sectors:• International development• Public transport• NHS• Private, Not for Profit and Public Sector• Experience of placing communications as important

as finance/HR• Professional standards & compliance• New teams in every role since 2000• 2013 founded Pinch Point Communications• 2014: appointed to HSE board• President of CIPR for 2015

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Elected to deliver on four key promises:

• Meaningful membershipThe value of your CIPR membership should be as valid to you and your business, clients or organisation, wherever you live in England, Wales, Scotland or Northern Ireland.

• Confidence and TrustChallenging members who are not upholding professional standards

through the Code of Conduct; CPD &Chartered Practitioner

Further support senior PRs who sit on boards and management committees to uphold ethics and professionalism in all aspects of PR and communications.

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• Demonstrating Value

Ensuring we give every member the tools to be able to demonstrate their value: is it money or is it value in reputation?

Quantify how membership can help to win new clients, secure promotion and win respect around the board table.

• Telling our storyCentral core purpose, remaining true to members &

delivering quality; Looking forward and outwards, reaching different audiences to explain what public relations is, and how we do it. Professionalism and our status with other professions.

• Marking ten years as the CIPR and looking forward to 2018

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Real tangible changes• Gender pay gap• Flexible working guidance• Ethics module: compulsory• Best practice guidance• Professionalism• …..and the C word

@ms_organised sarah@pinchpointcommunications.co.uk

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Our Panel

• Betony Kelly – Acting Head of Digital, BIS• @betonykelly

• Jess Ratty - Crowdfunder UK• @_jessification_

• Dan Tyte – Director, Working Word• @dantyte

• Simon Jones - Digital Visitor• @digitalvisitor

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Your ideas

• Four groups• four break out areas• four facilitators• until 1245