Communication and Dissemination activities and Gender aspects in horizon 2020 projects

Jesús Rojo González

NCP Marie Sklodowska-Curie Actions

Enterprise Europe Network MADRIMASD Coordinator

7th April 2017.

Communication and Dissemination activities

&Gender Aspects

in Horizon 2020 projects

Content

Communication ≠ Dissemination

• Why communication is important

• The new contractual obligations

• A Good Communication Plan

• Roadmap for the dissemination and communication

• Dissemination channels

• Examples from some Projects

• Resources

• Communication in MSCA

• Gender Aspects

2COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS

Communication VS Dissemination

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Communication Dissemination

About the project and results About results only

Multiple audiences Beyond the project's own community (include the media and the public)

Audiences that may use the results in their own work e.g. peers (scientific or the project's own community), industry and other commercial actors, professional organisations, policymakers

Inform and reach out to society, show the benefits of research

Enable use and uptake of results

Grant Agreement art. 38.1 Grant Agreement art. 29

Starts at the outset of the project When results are available

Communication ≠ Dissemination

COMMUNICATION AND DISSEMINATION IN H2020 PROJECTS

Communication VS Dissemination

• Communication is the promotion of the action byproviding targeted information to multiple audiences(including the media and the public), in a strategicand effective manner and possibly engaging in atwo-way exchange.

• Dissemination is sharing research results withpotential users - peers in the research field,industry, other commercial players andpolicymakers. These results will feed intoexploitation (using results for commercial purposesor in public policymaking).


Why communication is important?

• Responsibility – taxpayers' money

• Create Awareness

• Relates to EC political priorities/goals

• Impact on everyday lives

• EC role – gives higher visibility


The new contractual obligations Grant Agreement

ARTICLE 38 — PROMOTING THE ACTION –VISIBILITY OF EU FUNDING

• 38.1 Communication activities by beneficiaries

• 38.1.1 Obligation to promote the action and its results

• 38.1.2 Information on EU funding — Obligation and right to use the EU emblem

• 38.1.3 Disclaimer excluding [Agency and] Commission responsibility


Grant Agreement

“The beneficiaries must promote the action and its results, by providing targeted information

to multiple audiences (including the media and the public) in a strategic and effective manner”. […]

“Before engaging in a communication activity expected to have a major media impact, the beneficiaries must inform the [Commission] [Agency] (see Article 52).”

(Article 38.1.1 Obligation to promote the action and its results)


1. Communication activities (beneficiaries) —Promoting the action and its results

Communication activities (beneficiaries) — Promoting the action and its results Thebeneficiaries must promote the action and its result, with a comprehensivecommunication plan that defines clear objectives (adapted to various relevant targetaudiences) and sets out a concrete planning for the communication activities (including adescription and timing for each activity — throughout the action duration).

‘Promoting the action’ means providing targeted information to multiple audiences(including the media and the public), in a strategic and effective manner and possiblyengaging in a two way exchange

The beneficiaries are free to choose the type of communication activities.

Examples: a press release for the general public at the start of the action; an interviewin the local radio station after a major achievement of the action; an event in a shoppingmall that shows how the outcomes of the action are relevant to our everyday lives;organising local workshops about the action, targeted at audiences for which the action isof interest; producing a brochure to explain the action’s work to school or universitystudents to show how interesting this specific research topic can be.

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ARTICLE 38 — PROMOTING THE ACTION – VISIBILITY OF EU FUNDING



The activities must however:

• be effective (i.e. suited to achieving the action’s communication goals)

• be proportionate to the scale of the action (e.g. activities carried out by a large-scale action with beneficiaries coming from several different countries and a large budget must be more ambitious than those of a beneficiary in a mono-beneficiary grant)

• address audiences that go beyond the action’s own community (including the media and the public).

Ad hoc efforts or mere dissemination of results are NOT sufficient. (Dissemination of results (see Article 29) cannot replace communication activities (or vice-versa); both provisions must be complied with.)

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… the activities must make the research activities known to multiple audiences (in a way that they can be understood by non-specialists) and include the public policy perspective of EU research and innovation funding, by addressing aspects such as:

• transnational cooperation in a European consortium (i.e. how working together has allowed to achieve more than otherwise possible)

• scientific excellence

• contributing to competitiveness and to solving societal challenges

• impact on everyday lives (e.g. creation of jobs, development of new technologies, better quality products, more convenience, improved life-style, etc.)

• better use of results and spill-over to policy-makers, industry and the scientific community.

Any communication activity that is expected to have a major media impact (i.e. media coverage (online and printed press, broadcast media, social media, etc.) that will go beyond having a local impact and which could have the potential for national and international outreach) must be first notified to the Commission/Agency.

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2. Visibility of EU funding

Acknowledgement of EU funding (Article 38.1.2)

• Use EU emblem

High-resolution emblems are avilable here http://europa.eu/about-eu/basic-information/symbols/flag/

• Use text as indicated in GA

This project has received funding from the [European Union’s Horizon 2020 research and innovation programme][Euratomresearch and training programme 2014-2018] under grant agreement No [number].

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http://europa.eu/about-eu/basic-information/symbols/flag/

Good Communication Plan

• Start at the outset, continue through entire lifetime of the project

• Plan strategically

• Identify and set clear communication objectives

• Target audiences beyond own community

• Choose pertinent messages

• Use the right channel and means


Good Communication Plan

• Define a comprehensive communication plan

• Include in the proposal a Work Package for communication or include it into another WP. E.g. WP

Communication, Dissemination and Exploitation

• Address the public policy perspective with their communication activities.

• Keep communication measures proportionate to the scale of the project.

• Free to choose the type of communication activities.


Communication in the Horizon 2020 project lifecycle

Proposal

Work package for communication (or in another work package)

Evaluation

"Impact" criterion

Reporting

Communication plan

Progress overview of communication activities

Project Management

PO: interim and final assessment

Beneficiaries: inform PO prior to major communication activity

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Proposal

EvaluationReporting

Project Management


Roadmap for the dissemination and communication

A roadmap should be designed to reach the dissemination and communication objectives defined in a timely and adequate way:

• Planning Of Activities: Identify the communication and dissemination strategy and plan to ensure the best impact of your project outcomes.

• Implementation Phase: Produce a comprehensive set of tools (supports and channels) to diffuse key messages obtained from research results to the targeted groups in a way that encourages them to factor the research implications into their work.

• Monitoring Activities: Analyse and assess the impact and success of dissemination activities against key performance indicators

• Sustainability: Identify and set up the mechanisms needed to ensure persistent and long-lasting visibility of project outcomes.


Dissemination Strategy

Dissemination activities should support all Work Packages ensuring maximum visibility, accessibility and impact of the project activities.

Dissemination Strategy should cover:

• Objectives of the dissemination activities

• Dissemination players

• Dissemination target audiences

• Messages to disseminate

• Dissemination tools and channels


Objectives of the dissemination activities

Dissemination activities should be designed to make the project outcomes visible and accessible to the different target stakeholders.

• Identify targets, messages, tools, and channels. Create an adequate and effective communication and dissemination plan to ensure the best impact of project results.

• Produce dissemination tools: design a comprehensive set of communication material to ensure an easy identification of the project and a major exposure.

• Use the dissemination channels (both internal and external). Organise project events and participate in workshops, conferences, and international/EC meetings.

• Ensure a persistent and long-lasting visibility of the project activities and outcomes.


Dissemination players

• Establish who will be the leader of the project dissemination activities following the dissemination strategy defined

• Dissemination Leader will:

• set up the most appropriate mechanisms and tools for maximum visibility and impact,

• ensure that all partners contribute to dissemination activities,

• assess the dissemination results.

• Create a matrix with details of each partner’s tasks and responsibilities for dissemination activities


Dissemination target audiences

Partners have to identify several groups of stakeholders likely to be interested by the project outputs, and included them for dissemination activities

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TARGETED GROUPS MEMBERS

POLICY-MAKERS European Commission Regional organisations National Governments and Parliaments International Funding organisations Heads of major Research and Education Institutions

RESEARCH & EDUCATION COMMUNITY International Research Communities National scientific organisations

Research and Education institutions

PRIVATE SECTOR Private research organisations Business Associations, Companies, SMEs, Clusters

OTHER End-users, citizens, students, families, patients

RELATED PROJECT & INITIATIVES H2020 projects on SPACE, ICTH2020 EU-America cooperation projects Other relevant initiatives


Feedback from any target group to the project

Messages to be disseminated

Your project should produce a rich and varied serie of outputs.

Establish a list including the main outputs to be disseminated to the different identified target groups during the project lifetime

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FEEDBACK EXPECTED POLICY-MAKERS

RESEARCH & EDUCATION COMMUNITY

PRIVATE SECTOR

RELATED INITIATIVES

Feedback on project activities and results

Priorities

End-users Needs

Increase the exploitation perspective of the project results

Project Results for developing policies

Enhance Project´s Visibility


Dissemination tools and channel

In order to convey the results and messages to audiences and reach the highest impact, your project could use:

• online and interactive tools and channels,

• non electronic tools and channels,

• physical interactive tools and channels.

Dissemination tools: mean all material supports used to present the content of your project to an external audience.

Dissemination channels comprise all media through which the project results are conveyed and relayed to the target audiences.

• Project website, Web-based user forum

• Other websites (partner websites, EC services, etc.)

• Social media and professional networks

• Project events and other related events (congress, brokerage events, etc.)

• Target publications and scientific magazines

• Media (radio, tv) and Mailing lists and contact databases


Dissemination channels

Some examples for dissemination channel for your project

• http://horizon-magazine.eu/

• http://ec.europa.eu/programmes/horizon2020/en/newsroom/publications/

• http://ec.europa.eu/research/infocentre/index_en.cfm

• http://www.euronews.com/programs/futuris

• https://een.ec.europa.eu/tools/services/EVE/Event/ListEvents

• https://events.b2match.com/


http://horizon-magazine.eu/

http://ec.europa.eu/programmes/horizon2020/en/newsroom/publications/

http://ec.europa.eu/research/infocentre/index_en.cfm

http://www.euronews.com/programs/futuris

https://een.ec.europa.eu/tools/services/EVE/Event/ListEvents

https://events.b2match.com/

Resources

• Communicating EU Research & Innovation - Guidance for project participant"

• http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf

• The Plan for the Exploitation and Dissemination of Results in Horizon 2020

• https://www.iprhelpdesk.eu/sites/default/files/newsdocuments/FS-Plan-for-the-exploitation-and-dissemination-of-results_1.pdf

• Outreach and Communication Activities in the MSCA under Horizon 2020

• http://ec.europa.eu/assets/eac/msca/documents/documentation/publications/outreach_activities_en.pdf

• Guidelines on Open Access to Scientific Publications and Research Data in Horizon 2020

• https://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/hi/oa_pilot/h2020-hi-oa-pilot-guide_en.pdf

• Open Access in Horizon 2020

• https://www.openaire.eu/h2020openaccess/


http://ec.europa.eu/research/participants/data/ref/h2020/other/gm/h2020-guide-comm_en.pdf

https://www.iprhelpdesk.eu/sites/default/files/newsdocuments/FS-Plan-for-the-exploitation-and-dissemination-of-results_1.pdf

http://ec.europa.eu/assets/eac/msca/documents/documentation/publications/outreach_activities_en.pdf

https://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/hi/oa_pilot/h2020-hi-oa-pilot-guide_en.pdf

https://www.openaire.eu/h2020openaccess/

SALTGAE Project http://saltgae.eu/


WaterInnEU Project http://waterinneu.org


Communciation Materials

• Market Briefing Brochure - September2016• WaterInnEU Third Newsletter - September 2016• WaterInnEU Second Press Release - October 2016• WaterInnEU presentation brochure - June 2015• WaterInnEU presentation poster - April 2015• WaterInnEU presentation in the Water Affairs

Magazine - February 2015

Dissemiantion Actions

• Assistance to the Smart Water Networks Forum (London)

• Assistance to the European Geosciences Union (EGU) General Assembly, Vienna

• Assistance to the 7th World Water Forum 2015 (Daeguand Gyeongju, Republic of Korea)

• Assistance to the Water Data Summit at OGC TC, Boulder Colorado USA,

• Assistance to the Water Innovation Europe 2015, Brussels.

DEMETER Project http://etn-demeter.eu/

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https://vimeo.com/180175180



What about MSCA

Communication, Outreach and Public engagement Activities

27COMMUNICATION IN MSCA

Communication Strategy

• Select the targeted groups to communicate:

• Scietific Community

• Stakeholders

• Enterprises

• Policy Makers

• End Users

• General Public / Society

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DISSEMINATIONEXPLOITATION

CommunicationOutreachPublic Engagement

COMMUNICATION IN MSCA

Horizonte 2020

Difference between Communication and Outreach

Outreach and communication activitiesare related but they are not the same

A successful MSCA project has toinclude a mix of both activities.


Outreach

• Outreach activities aredeveloped to attract abroad audience on aspecific topic primarily tothe general public

• Outreach activities can bedeveloped in various ways;presentations in schools,workshops, talks, visits tolaboratories, etc.


Outreach

• The objective is to explainthe benefits of researchto a broad public (mainlycitizens who pay ourresearch with their taxes)

• The outreach impliesinteraction between theresearcher and therecipient, there is arelationship between bothand the communicationthat is maintained is "backand forth"


cOMMUNCIATION

• The Communication only presents anaddress from the researcher to therecipient

• By Communication means articles in newspapers or generalist magazines, TV or Radio.

• Successful communication requires clear language, an attractivescientific theme where interesting results are highlighted to attract the attention of both the general public and the media.


Outreach

Outreach Activities:

• European Researchers' Night (NIGHT) // EU open days

• Marie Sklodowska-Curie Ambassadors //

• Facebook fellow of the week

• EXPO 2016

• School Visits, open-doors, etc

• Meet The Fellows


Communication

http://www.irishtimes.com/news/health/fat-fighter-1.538013

http://www.lemonde.fr/arts/article/2015/03/17/projet-mossoul-un-musee-virtuel-pour-reagir-face-a-la-barbarie-de-l-etat-islamique_4595546_1655012.html

https://projectmosul.org/

https://www.youtube.com/watch?v=znMRm8FHa7A


http://internacional.elpais.com/internacional/2015/03/13/actualidad/1426257897_005821.html




MSCA Fellow Paolo Aversa


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Cass MBA: Strategy with Dr Paolo Aversa



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Communciation

https://www.youtube.com/watch?v=fCQpMgb7GMo

How to Crowdsource the Reconstruction of Lost Heritage | Chance Coughenour | TEDxHamburg


DEMETER Project http://etn-demeter.eu/

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Consejos

• To who? Chose the audience (kids,teenagers, adults, etc)

• Why? Explain the problem you aresolving or the theme your areresearching

• How? provoke their curiosity, usesimple language, be innovative, benefitsof your research


Advices

• Easy Language: will yourgrandparents understandyou?

• Experience: Do not assumethat they have experience inthe subject that you aregoing to explain


European Researchers’ Night

• Its main objective is to bring researchers closerto citizens so that they know their work, thebenefits they bring to society and their impact ondaily life.

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• To promote scientificvocations among theyoungest.

• It has been heldsimultaneously in 250European cities since2005.

• Last Friday of eachSeptember


Compromiso Público

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http://www.madrimasd.org/lanochedelosinvestigadores/


Meet The Fellows 2016

https://www.youtube.com/watch?v=SIpBa-EKoVM42COMMUNICATION IN MSCA

Gender Aspects

In H2020 projects

GENDER ASPECTS IN H2020 43

Responsible Research and Innovation

44GENDER ASPECTS IN H2020

Engagement

Science Education Ethics

Open Access

Gender Equality

Gender - Content

Gender Equality as a cross-cutting issue in Horizon 2020 and its three objectives:

• Gender dimension in Research & Innovation content

• Gender balance in decision-making in managing Horizon 2020

• Gender balance and equal opportunities in project teams at all levels

GENDER ASPECTS IN H2020 45

Gender equality as a cross-cutting issue

The promotion of gender equality, including theintegration of the gender dimension in research andinnovation content, is enshrined in the three coredocuments on Horizon 2020:

• The Horizon 2020 Regulation

• The Rules for participation

• The Specific Programme implementing Horizon 2020 (link)


MSCA-ITN-2017 47

MSCA-ITN-2017 48

H2020 WP:

balanced participation in research teams/

management structures

Proposal

indicate the gender of the person primarly

responsible for carryingout the project's activities

Evaluation

If same scores, genderbalance in teams is a

ranking factor

Grant Agreement

Equal opportunities and gender balance at all levels

Reporting

Early reporting of workforce

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Gender balance in decision making

processes

Gender balance in research teams at all

levels

Gender dimension in research and innovation

(R&I) content

GENDER ASPECTS IN H2020

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Gender balance in decision making

processes

Gender balance in research teams at all

levels

Gender dimension in research and innovation

(R&I) content


Sex and gender: definitions

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Sex refers to biological characteristics of women andmen, boys and girls, in terms of reproductive organsand functions based on chromosomal complement andphysiology. As such, sex is globally understood as theclassification of living beings as male and female, andintersexed.

Gender refers to the social construction of women andmen, of femininity and masculinity, which varies in timeand place, and between cultures.


Gender dimension in research and innovation (R&I) content

• Gender dimension in research content meansintegrating sex and gender analysis intoresearch.

• In other words, taking into accountbiological characteristics and social/culturalfeatures of both women and men in R&I.

• It is an added-value in terms of innovation,creativity, excellence and returns oninvestments


Gendered Innovations

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http://ec.europa.eu/research/gendered-innovations/

"Gendered Innovations"

employs methods of sex and gender analysis to create new knowledge.


http://ec.europa.eu/research/gendered-innovations/

http://ec.europa.eu/research/swafs/pdf/pub_gender_equality/2012.4808_Gendered Innovations_web2.pdf

http://ec.europa.eu/research/swafs/pdf/pub_gender_equality/2012.4808_Gendered Innovations_web2.pdf

Gender dimension in ICT: speech synthesis

• The Challenge: Speech synthesis - in whicha machine generates human-like speech - hasapplications in basic linguistic research,assistive technologies for people withdisabilities, and commercial devices andsoftware. Synthesizing sex and gender inspeech is important to how speech isperceived and interpreted.

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• The historic male default in speech synthesis can limit theuse of this technology. Listeners apply gender norms to syntheticvoices, and don't like machine voices that are "ambiguous" withrespect to sex/gender.

• Gendered Innovation: To create machines with greater flexibilityto produce voices in different languages and dialects and torepresent women and men speakers of different ages, genderidentities, accents, geographic locations, etc.


Understanding gender dimension for MSCA projects

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https://www.youtube.com/watch?v=Hq4eWo30RfY


Resources on gender issues /expertise

GenPORTOn-line community of practionners for sharing knowledge and inspire collaboration www.genderportal.eu

Gender Toolkit

http://www.yellowwindow.be/genderinresearch/

Cost Action GenderSTE

http://www.genderste.eu

More videos:

Introduction to Gendered Innovations

https://www.youtube.com/watch?v=aoGqpvO27QQ&feature=youtu.be

Definition of sex and gender & how sex and gender interact

https://www.youtube.com/watch?v=nETPIfrIf0A&feature=youtu.be


http://www.genderportal.eu/

http://www.yellowwindow.be/genderinresearch/

http://www.genderste.eu/

https://www.youtube.com/watch?v=aoGqpvO27QQ&feature=youtu.be

https://www.youtube.com/watch?v=nETPIfrIf0A&feature=youtu.be

THANK YOU

NATIONAL CONTACT POINTS (NCP)

MARIE SKLODOWSKA-CURIE ACTIONS

57

Jesús Rojo González

Fundación para el Conocimiento madri+d

[email protected]

mailto:[email protected]

Presentations & Public Speaking

Communication and Dissemination activities and Gender aspects in horizon 2020 projects