COLOUR SCHEME IDEAS, NAME IDEAS AND FEATURE STORY IDEASBy Jaye Best

COLOUR SCHEME IDEAS

COLOUR SCHEME ONEThis is the first colour scheme that I have constructed. When analysing my audience research, I found that the primary colour yellow was voted for once and therefore, although I considered it for my colour scheme, I will not be using this colour as it is not iconic of the Classic Rock Genre.

COLOUR SCHEME TWOThis is the second colour scheme that I constructed as two candidates stated that this was a colour most associated with the Classic Rock genre. I believe that the colour purple is more commonly associated with the Pop genre rather than the Classic Rock genre.

COLOUR SCHEME THREE

COLOUR SCHEME FOUR

Only one candidate stated that gold was the colour most associated with the Classic Rock genre and therefore I will not be using the colour for the colour scheme of my magazine. However, I may consider using this to enhance plugs or ears in order to catch the audiences attention.

Only one candidate stated that blue was the colour most associate with the Classic Rock genre, however when researching the Classic Rock genre, I was unaware of Classic Rock magazines that featured the primary colour blue and therefore, I will not be using this colour for my colour scheme.

COLOUR SCHEME FIVEThis is the final colour scheme that I have constructed. The primary colour red got voted the most associated colour, along with black and white, for the Classic Rock genre. Therefore I will use these three colours throughout the whole of my magazine in order to maintain the ideology of the Classic Rock genre.

NAME IDEAS

In order to establish the name of my Classic Rock magazine, I decided to research existing Classic Rock magazines, such as NME, MOJO and Kerrang!.Emap (now Bauer Media Group) wanted a title that they felt would cater for the growing interest in the Classic Rock genre and therefore stuck with the name MOJO. When I researched the history behind the word MOJO, I found that it is a euphemism for crack cocaine, although I don’t want to entice my audience to begin drugs, this title conveys the stereotypical lifestyle of a rock artist: drugs, sex, alcohol and no worries.

NME is an initialism of New Musical Express, and was first published as The Accordion Times and Musical Express in 1949. However, was changed to NME (New Musical Express) when a London music promoter Maurice Kimm purchased the title for £1000, just 15 minutes before it was due to close. NME is a globally successful music magazine.

I was unable to locate information referring to the origin of Kerrang!’s and when I typed ‘kerrang’ into the search box on thesaurus.com, no results were found. However, the word kerrang has connotations of rebelliousness of the rock and roll lifestyle.

EXISTING MAGAZINES

FONT RESEARCH

Serif – I believe this font would be used for more traditional and professional magazines such as Q magazine.

As you can see, I have produced a table of the different styles of fonts that are most common in modern day.

Sans Serif – This font is more commonly used for magazines such as NME, which is within my genre and therefore I will consider the Sans Serif typeface.

Decorative – This font would be more commonly used for Classic Rock magazines such as Kerrang! and therefore I will consider using this for the front cover of my magazine.Block Serif – Block Serif is used more commonly with the Classic Rock genre, therefore I will consider using this font for the front cover of my magazine.

To begin with, I needed to establish the name of my institution. In order to do this I accessed a website called thesaurus.com and searched the word ‘rock’. Many definitions and suggestions appeared however, when scrolling through the suggested synonyms, the word ‘shake’ appeared (next slide). I believe the word ‘rock’ is a suitable name for the institution of my magazine as my magazine is a Classic Rock magazine. By calling my magazine ‘rock’ the audience will easily understand the genre of my magazine, therefore making my product easily recognisable and memorable for my target audience. I have also stuck with the idea of the sans serif font face in order to support the conventions of the Classic Rock genre. These fonts are suitable for my Classic Rock magazine as they connote the rock star lifestyle as they are reckless fonts that look effortless.

NAME IDEAS…

The font of the right is a rebellious font, which is the overall theme of my product however I feel this font is big or bold enough in order to catch the audiences eye. When it comes to my digital mock-ups, I will trial these fonts in order to establish which is the most effective font.

I searched the word ‘rock’ and the word ‘shake’ was suggested on page four. I decided that ‘shake’ is a good name for the institution of my magazine, this is due to the connotations associated with the word. I have chosen to preview the word ‘shake’ in a sans serif font face in order to make my masthead stand out the audience. These are three fonts that I felt support the Classic Rock genre. When looking at existing Classic Rock magazines such as NME, MOJO and Kerrang, I have noticed that they all feature bold, san serifs fonts that are eye-catching for the audience. I will follow this convention in order to make my magazine a successful product for the Classic Rock magazine market.

NAME IDEAS…

NAME IDEAS…Next I thought of words that I, myself associated with the genre Classic Rock; the word ‘master’ came straight to mind. I entered dictionary.com which gave me an idea of the meaning behind the word ‘master’. Here are the multiple meanings I found when I searched the word:• a person with the ability or power to use, control or dispose of• an owner of an animal• an employer of workers or servants• the male head of a householdAs you can see, one of the definitions is ‘a person with the ability or power to use, control or dispose of’ this supports the rebellious rock and roll lifestyle as the artists are in control and are able to pick and choose whatever they like, when they like.I have chosen to use 1001fonts.com, this allowed me to establish the different fonts available to me.

Here are two fonts that I have used for the presentation of my masthead. I have used the font on the right for all of my trial mastheads as it is a reckless font face that connotes the rebellious lifestyle.

To conclude, I have chosen to use a sans serif font that features on Powerpoint software: Ariel Black. This is a similar font to the Classic Rock magazine NME and MOJO therefore supporting the Classic Rock genre.

SHAKEAharoni

SHAKEArial Black

MasterAharoni

MasterArial Black

ROCKAharoni

ROCKArial Black

FEATURE STORY IDEAS…In order to establish the feature stories on the front cover of my magazine, I asked the audience what their favourite artist/band under the Classic Rock genre is. The results are:• Five candidates chose The Red Hot Chili Peppers• Four candidates chose Bon Jovi• Three candidates chose Led Zeppelin• Three candidates chose Nirvana• Three candidates chose Queen• Two candidates chose ACDC• Two candidates chose Black Sabbath• One candidate chose Rainbow• One candidate chose Aerosmith• One candidate chose Bryan Adams• One candidate chose Slipknot• One candidate chose The Beatles• One candidate chose Jack White• One candidate chose Flock• One candidate chose Metallica• One candidate chose Alice Cooper• One candidates chose CCR• One candidate chose Marilyn Manson• One candidate chose Kings of Leon• One candidate chose Sock• One candidate chose The Guess Who• One candidate chose Motorhead• One candidate chose Guns 'n' Roses

As you can see, the majority of my audience answered that The Red Hot Chili Peppers was their favourite band under the Classic Rock genre. Therefore, I decided that Red Hot Chili Peppers will definitely feature on the front cover of my magazine. Bon Jovi will also feature on my magazine front cover as a featured storyline. By including artists that my target audience chose, this addresses my audience as they specifically stated that they associate this artist with this genre.