How paint dries (and what it has to

do with your communications

WWW.WHITEDOT.CO proudly presents

Corporate stories and paintOr, just leaving the colour

And from this tin of paint

we can learn about how stories can bring

life to your communications.

This is the story of how presentations can be more interesting and

effective using stories.

If your presentation doesn’t even excite you, then it won’t excite your audience.

Is this what we normally expect from presentations?

Don’t try to read it. Not that you would have anyway.

Big words

Passive

voice

Too many

words

Bullets!

Yikes! Polymer?

Capillary?

Coalescence?

Just keep the

main bits!

Boring topic, bullets, lots of big words, passive voice =

uninspiring

Being interested and using

human language will

help you keep it simple.

It keeps you part of it.

It makes it mean

something.

Like telling a story.

Or as Jonathan Swift said it…

Even in the 18th century we knew that people use their hearts as well as their heads.

Stories give facts and emotional appeal. They let you talk to the whole brain team.

Right brain

Left brain

Stories let you use intelligence

and imagination,

and reach both sides of the

brain.

And stories talk to them both – and get a good rhythm going between fact and

anecdote.

paint sticks to the surface

Just like the water in our paint story drying up and letting the colour remain,

the logic in a communication eventually disappears...

particles and water

water evaporates

particles draw together

Made of facts and emotions – ideas stick with your audience, and spread…and just leaves people

remembering the way your story made them feel.

Adding stories to your presentations

makes your audience feel like you like them and are interested in

your subject.

It makes them

feel like you trust

them and want them on

your side.

And because they’re made of

facts and emotions, ideas stick with your audience, and

spread.

White Dot works with organisations to change how people communicate – which gives them more confidence in themselves and their message.

It means you grow more trust between your organisation and your stakeholders, which builds loyalty and advocacy, and grows your bottom line.

We believe the time has come for a new language for business, which brings people together.

We can help you produce unforgettable, meaningful, human communicating that makes your important messages stick.

Give us a ring. We’ll get the kettle on.

hello@whitedot.cowww.whitedot.co/paint(+44) 01603 516596

In educationCustomer service