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ANALYZING AUDIENCEfebysandra
TO DISCOVER THE LISTENERS’ NEEDS AND INTERESTS
Always try to adjust to
the audiences’ needs/concerns
not just to demonstrate our knowledge.
Audience are Self-Centered.
Audience foremost in mind during
speech preparation, presentation
AudienceCenteredness
• To whom am I speaking?• What do I want them to know,
believe do?• What is most effective way of
accomplishing that?
THE PSYCHOLOGY OF AUDIENCES
• To whom am I speaking?• What do I want them to know, believe
do?• What is most effective way of
accomplishing that?
EGOCENTRICISM
Demographic Analysis• Age • Gender• Religion
• Sexual orientation• Racial, ethnic, cultural background• Group membership