Analysts on 2015 natalia berdyeva for apkit

Committee on IT industry Monitoring

Analysts on trends in 2015

Natalia Berdyeva

Committee Coordinator (from IBM), http://www.apkit.ru/committees/monitoring/ Market Development and Insights Leader, IBM RussiaCIS

December 2, 2014


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Aims

Present what leading analysts say on trends in 2015

Outline what new skills will be required in 2015+

Suggest some market niches for growth


We are entering a new era of IT - Digital – explosion of innovative value-added solutions built on the foundation of Cloud, Analytics, Mobility, Social

2015

TodayWhat Who

Cloud, Analytics, Mobility, Social

Digital capabilities that win, serve and retain customers Cloud, Analytics, Mobility, Social as foundation

CIO, CDO, CEO …

CEO, CDO, CIO? The CIO is the new CDO? …

The twin sister of the digitization of everything is the mobilization of everything.

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Your clients are not only people, companies but also things

We do not distinguish clients by segments, we provide an individual approach to each client. A good example - individualized pharmaceuticals based on human genome

Fundamentally new business models, new services are created

Sensors, 3D printing, robots, intelligent machines, the Internet of things are “common" technologies ...

What means Digital? New types of clients and business models


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What means Digital? Some compelling numbers

Only 7% of enterprises surveyed had an organization in place to enable the use of mobile to transform customer experiences throughout the entire business, and at the most, we expect to see 25% of companies do so in 2015 (Forbes/Forrester)

39% of CEOs believe that they personally set digital strategy for their firms, but only 26% of other executives believe their CEO actually owns digital strategy (Forbes/Forrester)

Source: Forbes/Forrester, “Forrester: Top IT Predictions for 2015”, 11/24/2014, http://www.forbes.com/sites/gilpress/2014/11/24/forrester-top-it-predictions-for-2015/4 ; Gartner Says Digital Business Economy is Resulting in Every Business Unit Becoming a Technology Startup, October 2014, http://www.gartner.com/newsroom/id/2865519

38% of IT spend is outside of IT already, with a disproportionate amount in digital (Gartner)


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1. By 2018, digital business will require 50% less business process workers and 500 percent more key digital business jobs, compared with traditional models.

2. By 2017, a significant disruptive digital business will be launched that was conceived by a computer algorithm.

3. By 2018, the total cost of ownership for business operations will be reduced by 30 percent through smart machines and industrialized services.

4. By 2020, developed world life expectancy will increase by 0.5 years due to widespread adoption of wireless health monitoring technology.

5. By year-end 2016, more than $2 billion in online shopping will be performed exclusively by mobile digital assistants.

Gartner Top 10 Predictions 2015, shift in the age old relationships between man & machine due to the emergence of digital business

6. By 2017, U.S. customers' mobile engagement behavior will drive mobile commerce revenue in the U.S. to 50% of U.S. digital commerce revenue.

7. By 2017, 70% of successful digital business models will rely on deliberately unstable processes designed to shift as customer needs shift.

8. By 2017, 50% of consumer product investments will be redirected to customer experience innovations.

9. By 2017, nearly 20% of durable goods e-tailers will use 3D printing (3DP) to create personalized product offerings.

10. By 2020, retail businesses that utilize targeted messaging in combination with internal positioning systems (IPS) will see a 5% increase in sales.

Source: Gartner Reveals Top Predictions for IT Organizations and Users for 2015 and Beyond, October 2014, http://www.gartner.com/newsroom/id/2866617


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Source: IDC Predictions 2015, http://www.idc.com/research/Predictions15/index.jsp;jsessionid=57708AE28A84262F0BBC831616F7DD3F

IDC Top 10 Predictions 2015

We enter the most critical period yet in the 3rd Platform (cloud, mobile, social and big data) era: the "Innovation Stage". The next stage will be defined by an explosion of innovation and value creation on top of the 3rd Platform's foundation and a NEW wave of core technologies - "Innovation Accelerators" - that radically extend its capabilities and applications.

*IDC will present more details on December 2, 2014

Accelerating Innovation on the 3rd Platform


Hottest Skills in Digital Business

• Mobile• User Experience• Data sciences

• Integration Specialists

• Digital Business Architects

• Regulatory Analysts

• Risk Professionals

• Smart Machines (including the Internet of Things)

• Robotics• Automated

Judgment • Ethics

Today: In ~ 3 years In ~ 7 years

Source: Gartner Says Digital Business Economy is Resulting in Every Business Unit Becoming a Technology Startup, October 2014, http://www.gartner.com/newsroom/id/2865519

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Chief Data Officer (CDO)

1 main priority: leverage data to drive business value5 areas to turn data into $

Source: IBM on CDO http://www-935.ibm.com/services/c-suite/cdo/


CIO, Chief Data Officer, Chief Digital Officer …

CIO + CDO CIO = CDO

Digital, Data …

• Has business, technical and people management skills• Understands company & clients technologies• Focused on use of data• Takes care of security, cybersecurity• Creates new revenue streams through digital services

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Many opinions, what matters is that he/she:

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Where to innovate? As one suggestion, consider what experts say on market niches with the best growth perspectives (1/2)

Rank Market Short description

1 Mobile Payments Technologies and applications to use your smartphone as a mean of payments

2 Internet of Things Set of technologies that exclude human from participation in repetitive operations

3 Big Data Search for hidden relationships in the information ocean

4 Massive online courses Education, including higher education, in an online format

5 Delivery Services Online sale of food products

6 Wearable gadgets Smart watches, sunglasses, bracelets and other devices

7 3D printing Stereolithography technologies, layered fusing, selective laser sintering and 3D-print

8 Robots Personal drones, industrial robots, household appliances

9 Fuel cells and batteries New, more powerful sources of power supplies

10 Commercial real estate in the regions

Quality shopping centers, offices, warehouses in cities with populations of less than 1 million people

TOP-20 market niches with the greatest prospects for earnings in the next 5-10 years

Source: “General Director” Journal, “20 рыночных ниш, в которых можно заработать в ближайшие 5–10 лет”,

October 2014, http://www.gd.ru/20-rynochnyh-nish/


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Rank Market Short description

11 Smart materials Fabrics, coatings and materials with special properties

12 Automotive components Manufacture of components for cars

13 Health Private clinics, treatment based on the human genome

14 Recycling Management system of household and industrial waste

15 Alternative private energy Rejection of grid electricity in favor of small generation

16 Space Satellite images, satellite development

17 Accompanying the elderly Internet projects, mutual aid services, exoskeletons

18 Business franchise Shops like Pozitronica, Masterfibre, Mail Boxes express delivery, Mr. Doors, Four Eyes

19 Agriculture Production of feed and soybean, cereal grains (wheat) and dairy farming

20Exploration, "green" projects in the mineral resources

Exploration, greenfield-projects for the production of hydrocarbons and precious metals

Where to innovate? As one suggestion, consider what experts say on market niches with the best growth perspectives (2/2)

Source: “General Director” Journal, “20 рыночных ниш, в которых можно заработать в ближайшие 5–10 лет”,

October 2014, http://www.gd.ru/20-rynochnyh-nish/

TOP-20 market niches with the greatest prospects for earnings in the next 5-10 years


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Thank you

Natalia Berdyeva,

Committee Coordinator (from IBM), http://www.apkit.ru/committees/monitoring/

Market Development and Insights Leader, IBM RussiaCIS

Tel (mobile): + 7 (985) 761 59 74, e-mail: [email protected] https://www.linkedin.com/pub/natalia-berdyeva/6/970/35

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Annex


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Some definitions • Digital business is the creation of new business designs by blurring the digital and physical worlds.

Digital business promises to usher in an unprecedented convergence of people, business, and things that disrupts existing business models. With more than seven billion people and businesses, and at least 35 billion devices, communicating, transacting, and even negotiating with each other, a new world comes into being: the world of digital business. Gartner's digital business research examines what is driving this convergence and how IT leaders can take their place among the digital leaders of the future. http://www.gartner.com/technology/research/digital-business/

• The Chief Data Officer The Chief Data Officer is a business leader who creates and executes data and analytics strategies to drive business value. The role is responsible for defining, developing and implementing the strategy and methods by which the organization acquires, manages, analyzes and governs data. It also carries the strategic responsibility to drive the identification of new business opportunities through more effective and creative use of data. http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03607usen/GBE03607USEN.PDF

Other useful links:• Коммерсант, Интервью с И. Агамирзяном, РВК. «Производство превращается в

принтер»”, October 2014, http://www.kommersant.ru/doc/2612763

Presentations & Public Speaking

Analysts on 2015 natalia berdyeva for apkit