2015Alicja JordanCelia HacklingJustina OksaiteNatalia WydziałkiewiczRuta Osite

App helping blind people see.

Newly launched - 15 of January 2015

https://vimeo.com/113872517

Client Profile

• Non-profit organization• Location: Copenhagen, Denmark• 5 permanent employees• Launched : 15 of January 2015• Supported by VAUX Foundation with 300.000DKK,

April 2012• Website: www.bemyeyes.org• Language: app available in 36 languages, covering

80 languages

Current & Potential CustomersCurrent Customers Potential Customers

Blind Users 12,000 39 Million

Sighted Users

120,000 140 Million

Age                                            17 - 53

17 + (no upper age limit)

Location                                        Worldwide

Worldwide

Gender                   46% Female 54% Male

Both Genders

Competitors

Competitors

Page Rank Facebook Twitter Downloads Launch Date

Be My Eyes

3 13700 4303 149 525

15 January 2015

Tap Tap See

4 475 1367 no data

11 October 2012

Industry

• Global market• Niche market – recently developed• Almost no rivalry• Targeting specific audiences• Big demand and interest

Current Marketing

Website: • provides an overview of BeMyEyes App• designed in clear way, makes it easy to

maneuver• all images are high-quality/vector• contains contact information • linked with Facebook and Twitter accounts

Visibility

71 Links Google PageRank: 3

Google Analytics – web tracking

10% of loyal visitors 45% Female& 54% Male

The biggest age group: 18-24 The biggest group of visitors: USA&UK

AdWords Strategy

GOAL:

Increase the number of downloads by blind people by 10% ( 1200 downloads).

CampaignsCampaigns BeMyEyes EN BeMyEyes LT BeMyEyes LV BeMyEyes PL

Ad Groups BeMyEyes App Android EN

BeMyEyes Aplikacija Android Lt

BeMyEyes Aplikācija Android LV

BeMyEyes Aplikacja na Android PL

BeMyEyes App IOS EN

BeMyEyes aplikacija iOS Lt

BeMyEyes Aplikācija IOS LV

BeMyEyes Aplikacja na iPhone iOS PL

BeMyEyes Blind EN Aklieji ir Silpnaregiai Lt

BeMyEyes Aklo Biedrības

BeMyEyes Niewidomi i niedowidzący PL

Organisations for blind and visually impaired people EN

Aklųjų ir silpnaregių organizacijos Lt

BeMyEyes Akli un daļēji akli

BeMyEyes Stowarzyszenia i Fundacje Opieki nad Ociemniałymi PL

BeMyEyes Visually Impaired EN

Sample Keywords "Android app for blind", [App for blind], "Blind people app", visually impaired equipment

[aplikacijos akliesiems], "BeMyEyes aplikacija akliesiems", aplikacijos telefone

[aplikācija neredzīgajiem], "digitālā palīdzība neredzīgajiem", palīdzēt otram

Stowarzyszenie Niewidomych, "Darmowy serwis dla niewidzących", +iphone +dla +ślepych

Negative Keywords Deaf, Deafness, Colour Blind, Colour Blindness

Deaf, Deafness, Colour Blind, Colour Blindness

Deaf, Deafness, Colour Blind, Colour Blindness

Deaf, Deafness, Colour Blind, Colour Blindness

Geo - Targeting All Countries All Countries All Countries All Countries

Language Targeting All Languages All Languages All Languages All Languages

• 4 Campaigns• 4 different AdGroups for

polish, latvian and lithuanian campaigns

• 5 different AdGroups for english campaign

Sample Ads

Campaigns BeMyEyes EN BeMyEyes LT BeMyEyes LV BeMyEyes PL

Sample Text Ad

BudgetCampaign % of

budget alloted

Week  1 -  40% Week 2 – 30% Week 3 – 30%

Day Week Day Week Day Week

English 25% 3.57$ 25.00$ 2.68$ 18.75$ 2.68$ 18.75$

Polish 30% 5.00$ 35.00$ 3.75$ 26.25$ 3.75$ 26.25$

Lithuanian 20% 2.68$ 20.00$ 2.14$ 15.00$ 2.14$ 15.00$

Latvian 15% 2.14$ 15.00$ 1.60$ 11.25$ 1.60$ 11,25$

Total 100% 13.39$ 95.00$ 10.17$ 71.25$ 10.17$ 71.25$

Additional online image ads

Vertical Rectangle240 x 400

Portrait300x1050

Banner468x60

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