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Great tips from Andrew Cole at WBR Digital
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9 Secrets To Giving A Spectacular Presentation
Get Emotional
Make it Fresh
Make it Memorable
Great presentations touch your head and heart. Don’t forget the heart.
The brain can’t ignore novelty. In a sea of ideas and messages, only the most unique and unexpected stand out.
Be distinctive. Be genuine. Be remembered.
Have a conversation• Learn and internalize your content so well that your delivery is smooth
and conversational. A conversational presentation is more likely to build rapport and trust with an audience, ultimately making you more persuasive.
Tell a story. Or two. Or maybe three.• Tell stories to reach people’s hearts and minds. Stories stimulate and
engage, enhancing the connection between speaker and audience.
Unleash your passion• Passion is contagious. Find a unique and meaningful connection to
your presentation topic.
Tell them something they don’t already know• Give your audience information that is completely new to them – or
at least a novel way of solving a problem. This forces the audience to abandon their preconceived notions of the material, making them more likely to accept new perspectives.
Shock and awe• Shock, impress, and inspire. Do something out of the ordinary that will
grab listeners’ attention and make the presentation more memorable.
Lighten up• Try not to take yourself or your topic too seriously. Infuse your
presentation with humor – that will make listeners more receptive to your message.
Keep it under 20 minutes• Longer presentations can give the audience “cognitive backlog,”
a scenario in which an overload of information can prevent the internalization of ideas. Try to keep your presentation to 18 minutes and if you can’t, build in soft breaks (like stories or demonstrations).
Multisensory experiences help paint a lasting picture• Presentations that incorporate diverse elements touching on all five
senses will more fully engage the brain and make the presentation more memorable.
Stay true to yourself• Never underestimate the power of authenticity and openness.
Be genuine and it will help you gain the trust of your audience.
Be personal. Be enlightening. Be remembered.
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“Ideas, effectively packaged and delivered, can change the world.”
- Carmine Gallo, Talk Like Ted
What’s the difference between a good presentation and a spectacular one?
A good presentation teaches. It presents listeners with new information and fresh perspectives, equipping them with the tools to better understand and begin to resolve a particular issue.
On the other hand, a spectacular presentation inspires. It reshapes how people think about an issue, connecting them with the content on a personal level and pushing them to create bold new solutions.
Listeners might learn from good presentations, but they remember the spectacular ones. They remember the content, the experience, and, most of all, the presenter.
In anticipation of your presentation, here are 9 secrets used by the world’s most successful, captivating speakers. These public speaking commandments are based on Carmine Gallo’s bestselling book, Talk Like Ted.