Up to SpeedOrganizing For The WinW A S H I N G T O N , D C

$250Million RAISED ONL INE IN 5 MONTHS

$1.6 Million/Day

$200,000 - $300,000 SPENT PER DAY ON FACEBOOK FUNDRAISING 150 Straight days of positive ROI Top two days: over $1.5M raised

40,000 – 60,000DIFFERENT AD VARIATIONS PER DAY Over 175,000 variations on best day of the campaign

Competitive Buying Structure Multiple teams optimizing on 5 minute intervals,

competing for higher % of budget every 24 hours.

Direct Response + Persuasion = Direct Persuasion