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© 2015 SiriusDecisions. All Rights Reserved 1 Meet the SiriusDecisions Keynote Speakers

2017 SiriusDecisions Summit Keynote Speakers

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Page 1: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 1

Meet the SiriusDecisions Keynote Speakers

Page 2: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 2

Monica Behncke – VP and Group Director, Demand Services

Monica is a visionary b-to-b executive with a passion for marketing. She has more than 20 years’ experience in global positions across marketing disciplines ranging from product marketing to field marketing. Monica excels at problem-solving and has a keen eye for market trends. She was an early adopter of online marketing, ecommerce, mobile marketing and marketing automation. With experience leading both large and small teams, Monica has a wealth of organizational and operational know-how.

@mbbaustin

Page 3: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 3

Gil Canare – Senior Research Director, Demand Creation Strategies

@gcanare

Gil has 15 years of experience defining and implementing marketing strategy for multinational companies across traditional and digital vehicles and channels. He has architected and managed global marketing teams and infrastructures, including online, marketing automation, globalization and marketing operations.

Page 4: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 4

Kerry Cunningham – Senior Research Director, Demand Creation Strategies

@kerrysirius

Kerry has been a thought leader in the design and implementation of lead development and predictive analytics solutions for a wide array of b-to-b products, solutions and services. From more than a decade spent straddling the divide between marketing and sales, Kerry has also developed a wealth of expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed and implemented lead development and management processes for b-to-b organizations of all sizes, amassing substantial real-world expertise in lead acquisition, management, governance, and predictive modeling.

Page 5: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 5

Terry Flaherty – Senior Research Director, Demand Creation Strategies

@TFlaherty

Terry Flaherty is a senior marketing executive with a passion for sales and marketing integration through effective demand generation.  His background includes more than 15 years’ experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence and application development.

Page 6: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 6

Jay Gaines – VP and Group Director, Marketing Executive Services

@izjay

Jay Gaines is passionate about great marketing leadership that drives innovation, positive transformation, and measurable results. His career spans more than 20 years in a variety of b-to-b industries, and his experience includes organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy. Jay has held executive-level marketing and business development positions at both well-established and startup b-to-b companies where he consistently transformed marketing organizations to achieve significant and measurable business contribution.

Page 7: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 7

Phil Harrell – Service Director, Chief Sales Officer Strategies

Phil is an industry thought leader in sales and marketing with more than 20 years of experience building and leading high performance b-to-b sales teams worldwide. Phil has held executive level sales and marketing positions at both well-established companies and hyper-growth technology start ups and has proven success growing revenue from scratch to hundreds of millions of dollars.

@pjharrell

Page 8: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 8

Megan Heuer – VP, Research

@megheuer

Megan is a sales and marketing thought leader with more than 20 years of industry and professional services experience. She has worked both in – and for – organizations to build a wide variety of collaborative sales and marketing deliverables that drive systematic, predictable growth.  She leads SiriusDecisions’ Account-Based Marketing and Marketing Operations services.  Megan’s goal is to help clients bridge the divide between best-practice theory and real-world requirements to deliver exceptional customer experiences.

Page 9: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 9

Tony Jaros – EVP Chief Research and Product officer

@tjaros

Tony is a sales and marketing thought leader with more than 20 years of experience; he has led the research function at SiriusDecisions since the company’s founding in 2001. His b-to-b expertise spans a wide range of disciplines, including field marketing/demand creation strategies, tactics, metrics and organizational structures; general marketing strategy; marketing communications; and inside sales/teleprospecting. As a consulting principal, Tony has advised a number of organizations including Symantec, CSC, Gartner and MasterCard.

Page 10: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 10

Marisa Kopec – VP, Innovation and Product Management

@Marisa_Kopec

Marisa leads SiriusDecisions’ Portfolio Marketing, Strategic Communications, and Product Management services, delivering research and advice to help product marketers and managers succeed. Before joining SiriusDecisions, Marisa spent 12 years with Gartner, most recently as a managing vice president and product marketing leader for Gartner’s High-Tech and Telecom Programs business unit. She was responsible for the launch of new products into the direct sales channel, including sales communication, training and engagement, as well as external product promotion and client communications.

Page 11: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 11

Mark Levinson, VP and Group Director, Sales Services

@MarkBLevinson

Mark brings 20 years of experience to the SiriusDecisions Sales Operations Strategies service. Mark’s expertise includes a wide variety of sales operations issues including sales productivity, strategic planning, territory optimization, compensation plans, account management, sales tools and sales support.

Page 12: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 12

Lisa Nakano – Research Director, Account-Based Marketing and Customer Experience

@lisanakano

Lisa is a customer experience and insights thought leader with more than 20 years of experience working in global organizations, with an emphasis on the high-tech software, hardware and telecommunications sectors. She has successfully led customer experience, customer insight and customer marketing initiatives designed to deepen knowledge of customers, increase loyalty and improve business results. Lisa has particularly focused on developing ground-up programs and organizations to execute strategies to drive the voice of the customer deeply and broadly into organizations.

Page 13: 2017 SiriusDecisions Summit Keynote Speakers

© 2015 SiriusDecisions. All Rights Reserved 13

John Neeson – Managing Director & Co-Founder

@jneeson

John is a well-recognized thought leader in business-to-business marketing. He, along with Richard and their research team have developed many of the best practice marketing models used in the industry today. John has more than 27 years of experience focused on marketing, product development, sales management, communications and general management for a variety of businesses and industries.