World War

Poster analysisTahmina Begum

Z

What can you say about the layout design?

The colours mainly used are blue, grey and black, which portrays the genre of the film. We can see destruction of buildings and skyscrapers which shows the audience where the action is taking place, The title of the movie is at the bottom of the page in bold and stands out from any other text on the poster. The main image is on the right side so we get a clear view of the destruction. At the very bottom is the blurb which has all the casts name etc which is a basic convention of a movie poster.

What can you say about the photography?

The camera is at a long shot of Brad Pitt who is facing the destruction in such a heroic pose as if he’s the one that will save the world, also as if he is facing the world on his own with a gun and we can only see his back which portrays that he is probably the hero of the film and he’s facing the world all by himself. Brad Pitt is also on top of a building which makes him look big and in power as the buildings look small.

What genre of film is it and how do you know?

By looking at the poster we can see buildings crashing down and on fire which makes it look like a dystopian movie where the world is ending and people are dying. We can also see helicopters and guns which tells us that it is a action/apocalyptic movie. Also the ‘War’ in ‘World War Z’ tells us clearly that it’s a movie which will include all sorts of world ending genres.

Who is the target audience and why?

At the bottom of the page is shows us that the film will be in 3d, this appeals to people who enjoy watching movies in 3d also this is becoming the revolutionary technology for films and is a good way to draw in the audience. This mainly appeals to boys because its an action movie as we can see brad Pitt holding gun, it will also appeal to people who enjoy watching dystopian movies. This could also attract female audience by knowing that Brad Pitt is in the movie as most of fans are females.

Where might the campaign or individual posters be seen?This sort of poster can be seen in train stations, bus stops, magazines, billboards, cinemas, newspapers.

How are the stars and director’s used?

Brad Pitts name at the top of the poster is used to draw the audience into the movie this could make them decide whether they can want to watch it or not. If they are a Brad Pitt fan they are more likely to watch the film. The directors and casts names is used at the bottom of the poster in small as its not that important for the poster.