Lessons in Video PR

Satellite Tours - Web Videos - FB Chats

by @AmaniChannel SoCon12

About Amani Channel, MA

• Media Educator

• Broadcast reporter

• Award-winning producer

• Social media practitioner

• Broadcast PR specialist (KEF Media)

What is Public Relations?

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Old Definition

“Public relations helps an organization and its publics adapt mutually to each other.”

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My Definition

“Public relations is the art of sharing a company, organization, or individual’s story through the media to either mention a specific product, or service, respond to a media inquiry, or mitigate a crisis. “

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The Power of Video

• Age of social video

• Quality, unusual, viral content will attract attention

• Brands with a strong social footprint can use video to directly engage fans

• A visual story or celeb can attract coverage

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Traditional

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Online

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What is Your Story?

• Think of creative ways to tell your story w. video

• Create content that compliments your brand

• Work on your production/on camera skills

• It’s a marathon and not a sprint

• Share, share, share

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Broadcast Video PR Tactics

• Involves a newsworthy angle, pitching a story, & measuring results

• Video News Release (Dead)

• B-Roll (Must be visual, creative, different)

• Media Tour (Satellite, Radio, Internet)

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Satellite Media Tour

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Leveraging Social Media

• Multimedia Release

• Create videos for your Facebook page

• Live Facebook broadcasts

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Facebook Broadcasts

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Live Chat Tips

• Test, Test, Test

• Audio is an important as video

• Need a high speed Internet connection

• Need to have a system to vet and feed questions

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Final Thoughts

• Video is an effective way to engage, communicate, and build a buzz

• Keep videos short

• Be creative

• Tell stories

• It’s not about the brand, it’s about providing quality information to the outlet

@AmaniChannel

Lessons in Video PR

Satellite Tours - Web Videos - FB Chats

by @AmaniChannel SoCon12