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WHAT IS P.R?
The most widely accepted and popular definition of PR is from the Institute of Public Relations (IPR), which defines Public Relations as, “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” PR aims to earn understanding and support, influence opinion and behaviour.
Public Relations is a dynamic business communication tool which can transform the performance of any company, be it a one-man band or a multinational.
Two key elements of the definition:
Large number of publics
Our success depends on them.
Therefore: Reputation is
everything.
Ethical imperative: Tell the truth, and do the right thing.
1. Financial public relations.
2. Consumer/Lifestyle public relations.
3. Crisis public relations
4.Government
5. Industry Relations
PR disciplines
Reasons for Growth of Public Relations:
oGrowth in corporates.
oInternal communication
oGlobalisation
oGrowth of media
Methods and tactics
1.Publics targeting
2. Lobby groups
3. Spin
4. Spin doctors
Tools Of P.R
1. Traditional tools include press releases and media kits
2. Brochures, newsletters and annual reports
3. social media outlets, such as blogs, Twitter and Facebook
4. Publicity events, pseudo-events, photo ops or publicity stunts.
5. Talk show circuit. A PR spokesperson (or his/her client) "does the circuit" by being interviewed on television and radio talk shows with audiences that the client wishes to reach.
6. Books and other writings
7. Collateral literature, traditionally in print and now predominantly as web sites.
8. Speeches to constituent groups and professional organizations; receptions; seminars, and other events; personal appearances.
9. A Desk Visit is where the PR person literally takes their product to the desk of the journalist in order to show them emerging promotions.
10. Astroturfing is the act of PR agencies placing blog and online forum messages for their clients, in the guise of a normal "grassroots" user or comment
Benefits and Scope of Public Relations
Benefits1. if you don’t communicate with your target
audiences, you will lose out to competitors who are using public relations.
2. If you don’t manage the information by which people form their opinions, their views of your company will be based solely on what they hear from other sources.
3. PR can help in building a positive image and thus helps to minimise damage when something goes wrong.
4. PR helps to maintain communications with your most important business audiences.It is cost-effective and credible.
5. Please remember, PR takes time. It is not an overnight process. It is an on-going endeavour.
Scope1. The scope of PR today is far reaching and encompasses
several industries and sectors.
2. Social and religious leaders, politicians, entrepreneurs, industrialists are all closely associated with the PR process at some point or the other.
3. Today most social conflicts are caused by changing values and higher expectation from the superiors.
External communication used for PR
• Advertising.
• Publications.
• Lobbying.
Internal Communications Used For PR
Newsletters
Social Events
Journals
Tania Kapadia, founder and CEO
Graduated double major in psychology and philosophy. She also post graduated diploma in communication with specialization in PR and brand management.
ABOUT THE COMPANY
Established : 2002
Office: Mumbai , Delhi , Bangalore
Team strength : 30
‘STRATEGY’ is the key element that surrounds the id8 mission & vision
CLIENTS
THEIR PROCESS OF WORKING
Thought Creation Strategy Implementation Execution Result
WHAT DO THEY DO? MEDIA SOLUTION Strategy Competition
overview Overall media Consultancy
MARKETING SOLUTIONS
•Strategy
•Event ideation
•Target group focus
ENHANCING THE BOTTOM LINE THROUGH EFFECTIVE PR & MARKETING
•Techniques
•Market evaluation
•Consumer insight
•Product/brand insight
Adfactors Public relations
About Adfactors
Adfactors PR is among India's top three consultancies on public relations
240 retainer clients
Presence in 40+ cities
Employment Criteria
Understanding Client
Verbose Skills essential
Segregation of Opinions & Attitudes important
Complete understanding of corporate structure
Crisis Management
Most Important – Be Truthful
Give out Holding statement initially
Shift focus from event
CRISIS 24x7-- specialist Crisis Communications Unit