Assembly Election2017

UTTAR PRADESH

OBCSCMUSLIMSTHAKURBRAHMINS

UP COMMODITIES

JATAVA / CHAMAR

64%

PASI18%

DHOBI7%

KORI6%

BALMIKI3%

KHATIK2%

SC CASTE SUB COMPOSITION

YADAV

KURMI

LODH JA

T

GURJAR

MALL

AHTE

LI

KUMGAR

NAI

KACHI

GADERIA

8

3.42.2 1.7

0.82 2 1.5 1.3 1.4

2

OBC- Sub Composition

OPINION POLLS – March 2016 Source :ABP News

SP BSP BJP INC- RLD OTHERS0

20406080

100120140160180200

Projection for 2017

Opinion Polls – April 2016 Partners in Excellence Source: NDTV

SP BSP BJP INC- RJD OTHERS0

50

100

150

200Projection 2016

Survey for the most Powerful C.MCandidate

Source: ABP Nilson Akhilesh

Yadav21% Aditya

Nath 7%

Mayawati 26%

Priyanka Vadra11%

Other 35%

Obstacles For BSP Joining of Amar Singh and a few more steps like

this before election may change the equation of vote percentage for SP and adverse impact on others

Prashant Kishore and his team may cut some good percentage of voters through different activities like did in Bihar and Lok Sabha election 2014

RSS- No one Can underestimate the emerging role of RSS and their involvement in current scenario . In coming two years RSS has created a no of success stories in Haryana, Maharashtra & Assam and it may be grid for BJP in UP state elections .

Obstacles For BJP BJP in centre and their 73 MP from UP.

Patriotism / Hinduism image of BJP so called iconoclast image will adversely impact the equation of vote share .

Congress revival may be by projecting Priyanka Gandhi Vadra as CM candidate in last moment may play a vital role for congress and it may hit the fix vote share of parties like SP and BSP

AAP – has started micro level management in UP since a year before but it has not considered by other parties as a challenge . Their micro level campaign and down to earth strategy may dent in lower income group voters .

Obstacles For SP-CONGRESS

First of all a big obstacles for SP in family war due to loss his reputation & voters. Where father and son crash between them for party & party logo.

o And after SP-Congress alliance some voters can

be change opinion.o BSP & BJP can take advantages of SP-Congress

alliance.

Media Management The public media ( in India parlance “ free media” or “ earned media”) may run the story that someone is trying to get elected or to do something about certain aspects regarding their specific country .

DEMONSTRATION

Holding protests , rallies and other similar public events ( if enough people can be persuaded to come ) may be very effective campaign tool . Holding mass meetings with speakers is powerful as it shows visually , through the number of people in attendance , the support that the campaign has .

Personalized Audio messaging

Personalized audio messaging is the compiled , personalized voice messages that individually address recipients by name . These voice messages can be delivered through myrid of channels , the most popular of which include phone transmission , email , web and social media sites such as Facebook . Traditionally these messages are recorded by recognizable figures or people of notoriety to enhance the impact the message has on its audience . Because of demanding schedules , automated computer systems are generally used to help compile separate recordings by the recorder , to reduce recording times.

Canvassing A modern election canvass is conducted either by a

candidate , volunteers , or by paid canvassers. The canvassers are given lists canvass sheets . These are a list of households to be contacted , generated from a voter database . Some campaigns today have replaced paper sheets with tablet or smartphones apps .

The canvasser will attempt to reach each of the households on their list , and deliver a script containing questions and persuasive messaging provided by the campaign . Almost all election canvassing includes asking how a person plans to vote . Upon completing the canvass , the results will be entered into the voter database . This will update the campaign’s list of voters , removing those who have moved or are deceased and adding new residents who may have been found.

Micro Targeting Micro targeting is the use by political parties and

election campaigns of direct marketing data mining techniques that involve predictive market segmentation . It is used by BJP and a few candidates to track individual voters and identify potential supporters .

They then use various means of communication – direct mail , phone calls , home visits , television , radio , web advertising , email etc. –to communicate with voters , drafting messages to build support for fundraising , campaign events volunteering and eventually to turn them out to the polls on election day .

Research And Survey The overall purpose of conducting election

campaign communication research is to reveal how election campaigns are organized with regard to communicational aspects as well as to show how and with what effect election campaigns are covered by media reports . A further goal refers to examining if and how country –specific context variables affect election campaign communication.

When conducting election campaign communication research , the specific objective needs to be defined , going along with phrasing the research question .

ConclusionIn UP Assembly Election lots black money

spented and wasted of money in huge amount like donate to voters and manipulate to theme for votes.

Huge amount of liqueurs used in voting activites for manipulation.

All parties used donation from big corporate houses and after election gave advantages to them in taxes, subsidies and projects.