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UER Formation Internationale
Nathalie Labourdette, UER
European Commission, Dubvrovnik, 7-8 June 2006
European Communications Network
Nathalie LabourdetteEBU International Training
How to handle the dynamics of today’s Broadcasting business?
• Professionals find responsive, adaptable and imaginative answers
• Invest and train them• Training is a combination of :
– knowledge– savoir-faire & practises – intercultural competences
EBU International Training is a concrete platform for knowledge transfer
• at international level • at national level
At International level
What : – benchmark & eye opener – content: new & cutting edge – best practises – network
How : – Seminars, Master courses
At national level : on-going partnership
What : – sets of new skills aligned with one
Broadcaster's business development– a catalyst for change & development
How : – Customized workshops
Partnership with Members
• > 1000 professionals trained each year
• 30 programmes / year
5 domains of training
Quality standards
• Quality standards • Validation of competencies• Integrated evaluation
e -STEPEuropean System for Training Evaluation Practise
Project sponsored by the European Commission as part of the Leonardo da Vinci Programme
Communicating EU : first thoughtsWhat and why EU ? (Territory, Treaty,
Institutions, Policy, stories on Economics, current affairs, foreign affairs, domestic affairs, sports, politics, etc.)
What news?What is the interest of the viewer?What is the role of the journalists?What is the PSB remit?
Incorporate EU in programming
• A plural approach to programming• Networks & best practises• Faces
Plural approach to programming• Make programmes on and about Europe:
identification and reputation• Inclusive Broadcast:
– Europe becomes part of TV and Radio language
– European Union an opportunity not a problem– new formats (TVR sitcom); Talk shows– in the News : Metissage : selecting new angles
for a story • Digital platforms: new types of content & new
audience (blogs, IPTV, TV on mobile, etc.)• Investigative journalism
Networks & practises
– networks of ideas– networks of best practises– networks of professionals– networks of young journalists– networks of projects
Faces of Europe• Enhancing cultural diversity of EU• Who is EU : who to call, who to see?• Nurture faces and images for Radio
and Television. • Creating images & sounds of Europe
Training for each approachSupport needed
Our vision
For a new generation of Public Service Broadcasters
