1. UOM Media what we do Media outreach for one of Australias largest tertiary institution, the University of Melbourne. Promotes research, milestones and student/staff achievements. Direct pitches, media events, broad releases, news pointers and social media engagement. In 2012, the University of Melbourne recorded 40,000+ media mentions.

2. @uommedia5800+ followers (26%have a follower countbetween 500-10k)Avg 4.3 tweets/day (morethan 48% of users)> 1370 internationalfollowers, 22 countries 3. Visions (mini docs)Voice (newspaper)Up Close (podcasts) 4. TwitPitching what is it? Something thats bigger than Twitter, and bigger than pitching. Engaging with journalists and media organisations though social media. Doing so in way that generates coverage or builds trust, without annoying the journalist. Establishing social media as a two-way channel for media engagement. 5. Or, in other words 6. A step back journalistssocial media useJournalists - dinosaurs and cheerleaders. 7. TwitPitching how it works The logistics. From private accounts or work accounts? Open messages or DMs? Cold contact or introductions first? 8. When it works well Batman crime - RT by Guardian US reporter (1/3) 9. French campaign ads - positive emailresponse, Politico pick up. (2/3) = 10. Tools of the trade 11. Obligatory graph40 Tracking variance of3530 pitches:25Corporate2015PersonalCorporate v Personal10% emailed5 % followedEmail follow up0Followed pre-pitch 12. Incoming enquiries (3/3) 13. and when it doesnt work! The flip side, journalists using Twitter to try to get vox pops in crisis 14. In summaryPersonalise your pitchesDont bombard multiple accountsDont get offended if youre ignoredConsider flagging a follow up emailThank journalists who engage 15. Further reading(aka Dont Just Take Our Word For It)Chris Hughes says Twitter is better than Facebook for Journalism, Fast Company.A former Facebook executive spills the beans.Tweeting the news: Andy Carvin (NPR) test pilots twitter journalism, The VervePRs "one-man Twitter news bureau" on his process, the Arab Spring, and online literacyTwitter and journalism (RN), The RN Media ReportSixty per cent of twitter accounts dont tweet. How many of those tweeters are journalists whosimply use the medium to follow others and to pursue story ideas?Too simplistic to blame Twitter for journalistic lapses, The StarHow can journalists use Twitter in a manner that is aligned with journalistic values ofverification, accuracy and transparency?The PR Pros Guide to Twitter, MashableTwitter is an invaluable resource for the public relations industry. Whether your goal is to connectwith reporters, improve crisis communication, find your next job140 characters can go a longway. 16. This presentation Ryan and David will tweet a link to this presentation shortly Follow: @RyanSheales @ForeverAndADave 17. Three Little Pigs = future?Source: http://youtu.be/vDGrfhJH1P4