Joko “Jokowi” Widodo has emerged victorious in Indonesia’s closely fought presidential election. On July 22, the General Elections Commission (KPU) officially declared the Jokowi-Jusuf Kalla ticket the winner of the July 9 election, following a nearly two week process of tallying more than 130 million votes from across the archipelago. Jokowi will be sworn in as Indonesia’s seventh president – and the second president elected by full and direct democracy – no later than October 20.
Text of A Jokowi Presidency Politics, Government and Business Under Indonesia’s Future President
A Jokowi Presidency Politics, Government and Business Under
Indonesias Future President July 24, 2014
A Jokowi Presidency Indonesia is the fourth largest country in
the world by population. is the worlds largest Muslim-majority
democracy. is the 10th largest economy in the world based on PPP.
has a rapidly growing middle and consumer class, currently
numbering some 45 million. Executive Summary Joko Jokowi Widodo has
emerged victorious in Indonesias closely fought presidential
election. On July 22, the General Elections Commission (KPU)
officially declared the Jokowi-Jusuf Kalla ticket the winner of the
July 9 election, following a nearly two- week process of tallying
more than 130 million votes from across the archipelago. Jokowi
will be sworn in as Indonesias seventh president and the second
president elected by full and direct democracy no later than
October 20. Jokowi will take the helm of the worlds fourth largest
country at a time of unprecedented challenges. He will lead a
nation in which ethnic and religious tensions are intensifying, the
gap between rich and poor is expanding, and trust in government
sits at an all-time low due to corruption. He will need to breathe
new life into Indonesias lackluster economy, while preparing the
country for rising competition associated with the imminent launch
of the ASEAN Economic Community. Profound reforms are needed in
education, infrastructure remains underdeveloped, and he will need
to make deeply unpopular cuts in fuel subsidies. On the global
stage, he will contend with a rising China to the north, a
continuing influx of asylum seekers, and rising pressure to protect
Indonesias overseas workers. Jokowi will need to lead the country
through these challenges in a country divided over his very
leadership. By Indonesian standards, his eight million-vote win
over rival candidate Prabowo Subianto is a feeble victory. It has
given him a fragile mandate to lead, which may be further enfeebled
by Prabowos promised legal challenges and internal politics within
PDI-P. Thus, the question becomes whether or not Jokowi has the
political capital necessary to make the tough decisions the country
needs. In Indonesia, like in any democracy, successful governance
is determined by successful politics. The end of the official
campaign marks the beginning of an intense period of political
jockeying and behind-the- scenes campaigning. Coalitions will be
dissolved and remade, parties will elect new leaders, political
appointments will be made, and the legislature will make some
important decisions of its own. Navigating this period will require
a strong balancing act from Jokowi. His actions and choices will
need to reaffirm his image as a reformer, while simultaneously
garnering political support from the old guards that still dominate
Indonesias politics. The success or failure of the Jokowi
administration over the next five years will be largely determined
by the political decisions made in the next three months.
Multinationals in Indonesia will need to watch this political
process carefully. Foreign investors have reacted positively to the
Jokowi win on the back of his pledges to welcome foreign
investment, cut red tape and ease bureaucracy. Yet Jokowis ability
to implement these promised reforms will come down to whether he
can build strong political support that can help him overcome his
post-election weaknesses. 1
A Jokowi Presidency Election Fast Facts There were over 190
million eligible voters Total turnout was over 134 million,
representing almost 70% of eligible voters There were an estimated
67 million new voters, representing 35% of the population Jokowi
won with 79,997,833 votes (compared with Prabowos 62,576,444 votes)
Jokowi won in 23 of 33 provinces, including Jakarta, central and
east Java, Bali, Papua and most of Kalimantan and Sulawesi . Joko
Widodo Born: June 21, 1961 in Surakarta (Solo), central Java Age:
53 Religion: Islam Socioeconomic background: working class
Education: engineering degree from Gadjah Mada University (1985)
Family: Married to Iriana, has three daughters Current political
party: Indonesian Democratic Party of Struggle (PDI-P)
Pre-political career: furniture store owner Political career: mayor
of Solo (2005-2012), major of Jakarta (2012-2014) Notable
achievements: o Anti-corruption initiatives, like barring his own
family members from bidding on municipal projects o Healthcare
insurance program in Solo and Jakarta o City revitalization and
infrastructure projects Personal style and approach: o Populist,
can-do, down-to-earth o Media savvy o Relies heavily on trusted
advisors, often outside official administration o Patient
politician deals come after several face-to-face meetings A Fragile
Mandate Joko Jokowi Widodo officially won the July 9 Indonesian
election with 53.15% of the popular vote. This result reflecting a
differential of just over 8 million votes represents the smallest
margin of victory in Indonesias history of direct presidential
elections. It was a closely-fought campaign that in many ways
represented a nationwide referendum on Indonesias future direction.
Jokowi ran as the candidate of change. His very candidacy
represented a break from the political dynasties that had dominated
the presidency since the founding of Indonesia. He pledged to bring
a new style of politics to the office of the president; a style
that is bottom-up, down-to-earth and reflects a can-do spirit. He
positioned himself as a man of the people and the natural leader of
Indonesias younger generation. His rival, Prabowo Subianto of the
Gerindra Party, presented the public with the option of returning
to old-style politics. He pledged to bring back a level of
decisiveness that many feel was lacking during the 10-year
administration of outgoing President Susilo Bambang Yudhoyono.
Deeply populist and nationalistic, Prabowo painted a compelling
picture of an Indonesia for Indonesians. In words and in action, he
was a bastion of old-style politics. The fact that the final
results were so close suggests that this election did not produce a
definitive answer about Indonesias future. Jokowi will come to
power in October in a country where nearly half the voters are
skeptical of his leadership and his vision for Indonesia. He simply
does not have the popular support to enact the sweeping changes
that will substantiate his image as a reformer. Without this
mandate from the people, Jokowi will need to turn to politics to
build the support he will need to be an effective leader. 2
A Jokowi Presidency Can Prabowo Still Win? Prabowo has pledged
to appeal the KPU decision to the Constitutional Court by Friday,
July 29. The Court has said it will listen to the case beginning on
August 4, before making a decision by August 20. The Court can make
the following rulings: Reject to hear the appeal due to lack of
evidence, thereby upholding the KPU results Issue a recount in some
areas or nationwide Call for a revote Prabowo is unlikely to be
successful in his appeal, despite having a degree of influence in
the Court Although Jokowis victory margin was the smallest in
Indonesias short history of directly electing presidents, It is
still large enough to rule out a level of fraud that would alter
the outcome of the election. A Difficult Balancing Act While the
official campaign season has ended, the politics associated with
this election are far from over. The fact that Jokowi was unable to
secure decisive popular support means he will need to build strong
political support to ensure he is able to govern effectively.
Between now and his October inauguration, Jokowi will need to take
steps to solidify his political backing and lay the foundations for
an effective administration. The success of his presidency can be
judged by whether he is able to: Move the conversation beyond the
election. Jokowis rival candidate Prabowo Subianto theatrically
withdrew from the election results just hours before the official
announcement, citing systematic unfairness by the KPU and other
injustices. He has pledged to appeal the results to the
Constitutional Court, which will have one month to issue a decision
on the appeal. To ensure that his image is not tarnished by
protracted legal battles, Jokowi will need to deftly position
himself as Indonesias undisputed next leader without antagonizing
diehard Prabowo supporters. He can do this by continuing neutral
remarks that support unity as well as acquiring supports from the
oppositions side. Negotiating within PDI-P. The Indonesia
Democratic Party of Struggle (PDI-P) is chaired by Megawati
Sukarnoputri, former president of Indonesia (2001-2004) and
daughter of Indonesias founding father, Sukarno. A powerful
politician, Megawati has made it clear that she views the party as
the paramount ruling institution, of which Jokowi is a key member.
So long as Megawati remains at the head of PDI-P, Jokowi will need
to ensure that he retains strong support from her without opening
himself to criticisms that he is a frail or puppet leader. Finding
this balance will require him to make some concessions within the
PDI-P while also standing his ground on key appointments and with
regards to his policy agenda. Build a strong coalition. There are
already signs that Prabowos election-run merah-putih (red-white)
coalition is beginning to unravel. Golkar, a party that has never
served in the opposition, has already called for an extraordinary
[party] congress that may see it elect a new leader who favors
joining the Jokowi coalition. Meanwhile, an official from the
outgoing ruling party signaled that his Democratic Party may be
open to negotiations with the Jokowi coalition. 3
A Jokowi Presidency Indonesias Social Challenges o Indonesia
ranks 121 of 187 on the Human Development Index, which measures
quality of life, access to knowledge and standard of living o 11.4%
of the population continues to live below the poverty line
according to the World Bank o Indonesias Gini Coefficient (a
measure of inequality) rose from 0.37 in 2012 to 0.41 in 2013 o
Indonesia ranked 114 out of 175 (where 1 is least corrupt) on the
2013 Corruption Perception Index How coalitions break apart and are
reformed will be important especially in so far as they affect the
dynamics in the House of Representatives (DPR). As it stands, the
PDI-P-led coalition trails the Gerindra-led coalition by 146 seats.
Securing a legislative majority in the DPR will increase Jokowis
changes of seeing his reformist agenda enacted, though opposition
parties will always seek to impose roadblocks. Securing a majority
will also allow his coalition to select the speaker of the house
under a recent change to House rules (Law on MD3). A switch by
Golkar alone could secure this majority. Jokowi will need to cement
the backing of these swing parties without being seen as buying
political support, which would damage his reputation as a reformer.
To achieve this, he will need to emphasize a common platform. A key
litmus test will be if he is able to keep his pledge to appoint
only capable technocrats to his cabinet, at least for the key
ministries. Navigating the political minefield of the next three
months until the inauguration of the new president will require a
strong balancing act from Jokowi on multiple fronts: between
himself and the Prabowo camp, within his own party, and among his
coalition partners. His actions and choices will need to reaffirm
his image as a reformer, while simultaneously garnering political
support from the old guard that still dominates Indonesias
politics. The success or failure of the Jokowis administration over
the next five years will be largely determined by the political
decisions made in the next three months. A Jokowi Administration:
The First 100 Days Jokowi and Jusuf Kalla will be inaugurated
president and vice-president on October 20. It will be evident
within the first 100 days of the administration whether Jokowi has
amassed sufficient political capital and whether he has the
necessary tenacity to take on Indonesias toughest challenges. The
challenges that Jokowi will confront are both numerous and acute.
He is set to lead a nation in which ethnic and religious tensions
are intensifying, the gap between rich and poor is expanding, and
trust in government sits at an all- time low due to corruption. He
will need to breathe new life into Indonesias lackluster economy,
while preparing the country for rising competition associated with
the imminent launch of the ASEAN Economic Community. Profound
reforms are needed in education, infrastructure remains
underdeveloped, and he will need to make deeply unpopular 4
A Jokowi Presidency The Five-Year Plan Another key task for the
new administration will be to finalize Indonesias next National
Medium-Term Development (RPJMN) for 2015-2019. While the drafting
has been going on for several months, the new administration will
have the opportunity to provide significant input so that the final
plan reflects the policy priorities of the new government. The plan
will be released early next year and will form the basis of
ministerial five-year plans (renstra) that will govern the work of
all the key government agencies through Jokowis first term. cuts in
fuel subsidies. On the global stage, he will contend with a rising
China to the north, a continuing influx of asylum seekers, and
rising pressure to protect Indonesias overseas workers. During this
three-month window, Jokowi will need to skillfully divide his
resources and political capital between addressing basic issues and
investing in broader, aspirational initiatives that could cement
his popularity among the electorate. The priorities of the
Jokowi-JK administration during the first 100 days will likely be:
o Bolstering economic growth. The previous government has already
reduced the 2014 growth forecast from 6 percent to 5.5 percent.
With the World Bank predicting that Indonesia will need to grow by
over 9 percent to avoid the middle income trap, Jokowi will make
bolstering growth through both fiscal and monetary tools his top
priority. o Improving infrastructure. A second issue, very much
related to the first, is that infrastructure, a growth driver, has
been lagging behind the countrys overall economic growth.
Bottlenecks, high transportation expenses, and the cost of
logistics have created economic inefficiencies and contributed to
massive social frustration. Adherence to the Master Plan for
Acceleration and Expansion of Indonesia's Economic Development
(MP3EI), which was compiled in 2011 as well as the Master Plan on
ASEAN Connectivity, means focusing on acceleration of economic
development through infrastructure investment. The Jokowi-JK
administration will make getting Indonesia back on track with its
infrastructure goals a top priority. o Cutting subsidies. A
pressing issue that is weighing down the government is the
existence of subsidies, which is nearly 400 trillion IDR, or one
third of the 2014 national budget. The enormously popular fuel
subsidy, which makes up a large proportion of the program, was
actually increased by the outgoing government. Jokowi-JK has
promised to resolve the issue by replacing oil power with more gas,
coal and geothermal power. They stated they will remove up to 90
percent of diesel-fired power plants within three years, which
would save seven billion USD in energy costs annually. o Addressing
social issues with signature initiatives. In addition to addressing
these immediate problems, Jokowi will likely see the first three
months as an opportunity to push through signature initiatives that
will bolster his popularity. During the campaign, Jokowi promised
two welfare programs for the people: a 'Kartu Indonesia Pintar'
(Indonesian Smart Card) for poor children to be able to attend
school and a 'Kartu Indonesia Sehat' (Indonesian Health Card) for
poor people to get access to free health services. One or both of
these programs will likely be rolled out within the first 100 days.
At the conclusion of this period, roughly at the start of the new
year, Jokowi will turn his attention to a myriad of secondary
issues. He will focus on ensuring Indonesias readiness for the
launch of the ASEAN Economic Community in December 2015. He will
ramp up his diplomatic activities both within ASEAN and globally.
He will have a hand in renegotiating a series of major mining
contracts. He will broaden social programs, and then, in the blink
of an eye, it will be time for Jokowi to prepare to run for his
second term. 5
A Jokowi Presidency Protectionist Policies New Trade Law.
Enacted earlier this year, the new law gives greater power to the
state over strategically important industries and a stronger role
in protecting local industries. This came on the back of a ban on
the export of unprocessed mineral ores at the beginning of the
year. Amendment to the Negative Investment List. The amendment,
passed by a presidential decree, limited FDI in a variety of
important industries, though some sectors were further opened to
investment. A Case for Measured Optimism from MNCs Foreign
investors and multinationals (MNCs) operating in Indonesia
overwhelmingly supported Jokowi in the 2014 election. Jokowi is
indeed a major proponent of continuing to expand foreign direct
investment (FDI) into Indonesia, believing that it can make a
positive contribution to delivering a sustainable and strong
economy. However, foreign companies operating in Indonesia should
not assume that a Jokowi administration will enact policies that
will dramatically open Indonesias economy to foreign business.
Several factors make this unlikely: Regulatory realities. 2014 saw
the DPR enact several pieces of legislation (left) that impose
greater restrictions on foreign activities. As this legislation has
already become the law of the land, the new administration will
need to propose policies that generally agree with these
regulations. Campaign rhetoric. The PDI-P was quite vocal at the
beginning of 2014 in asserting that Indonesias economic sovereignty
is in danger of being unduly influenced by external actors. Jokowi
himself has gone on record saying that foreign companies wanting to
come to the ASEAN region should have to work harder to demonstrate
a clear contribution to the regions economic and social
development. Therefore, in addition to existing regulatory
realities, statements by both the future president and future
ruling party suggest that dramatic shifts in the scope of allowed
FDI should not be expected. Jokowis statement in particular
suggests that Indonesia may in fact enact policies that require
greater value-add from foreign investors going forward. A Cause for
Optimism While the openness of the Indonesian market to foreign
investment is unlikely to increase, a Jokowi administration is
likely to benefit foreign MNCs in another important way. During his
campaign, Jokowi pledged to: Tackle corruption from the bottom-up;
Ensure unfair and illegal trade practices do not hinder the
business environment further; Streamline bureaucratic structures
that have made doing business cumbersome and difficult; Cut
bureaucratic red-tape. If Jokowi is able to secure a majority in
the DPR, as well as sufficient political support, foreign companies
can expect there to be measurable progress in the ease of doing
business under a Jokowi presidency. 6
A Jokowi Presidency Recommendations for Multinationals 1. Watch
the politics closely. Given the make-or-break importance of the
transition period in determining the political strength of the
Jokowi administration, multinationals with a business interest in
the country will need to closely track developments over the next
three months. In particular, Jokowis ability to form a coalition
that gives him a majority in the DPR will signal whether his
pro-business reforms will succeed in passing. The outcomes of this
interim period will be especially key for MNCs considering major
new investments into the country. 2. Prepare for a new style of
governance. Jokowi is known for a way of governing that sets him
apart from the hierarchical, staid style of most politicians. He is
seen as approachable by the business community. He often chooses to
forgo bureaucratic formalities in order to solve problems, and
decisions are often made following iterative trust-building
sessions. While Jokowis style will need to change somewhat to
accommodate the demands of a national mandate, MNC executives will
nevertheless need to anticipate a new style of government relations
that is more personal and puts greater emphasis on trust. 3.
Consider how your business contributes to Indonesias development.
The days of open FDI are coming to an end. Jokowi has already said
that new FDI into Indonesia will need to demonstrate its
contribution to the development of society, which is reinforced by
various legislation passed in 2014. MNCs hoping to enter or expand
their business in Indonesia need to develop strong narratives that
demonstrate a clear and authentic value proposition to Indonesia.
4. Start forming relationships with the key people. The task of
preparing a new government relations strategy should start now. The
first step is to develop a stakeholder map that identifies the
individuals both public-facing and behind-the-scenes that will
influence your business in the next term. The map should be a
living document that is updated as more information is announced.
Appendix 1 identifies just a few of the top influencers that APCOs
Jakarta team believes should be on every businesss radar at this
stage. 5. Look for authentic door openers. The next six months
offer numerous opportunities for multinationals to approach the
government to begin build relationships with the next
administration. Opportunities include: 1. Suggesting language for
the next national five-year plan based on global best practices; 2.
Providing practical ideas for how the government can meet the
proposed targets under the new Sustainable Development Goals, which
will replace the Millennium Development Goals in 2015; 3. Offering
concrete proposals for public-private partnerships that can address
a need in Indonesia. 7
A Jokowi Presidency Appendix 1: Some of Jokowis Top Influencers
Just some of the individuals that should be included in early
versions of stakeholder maps are listed below. Going forward, there
will be a range of influencers around Jokowi both in public and
behind-the-scenes roles that MNCs will n eed to track carefully in
order to maximize the effectiveness of their government relations
efforts. 8
A Jokowi Presidency About APCO Worldwide in Indonesia APCO
Worldwide opened its office in Jakarta in 2000, at a time of
political transition and intense uncertainty, when Indonesias
people were enthusiastically embracing democracy after many years
of authoritarian rule. APCO assists clients in understanding and
responding to new paradigms for business in a complex, fast
changing and sometimes turbulent environment. APCO is today an
established part of Jakartas business infrastructure. We offer a
range of services within the framework of strategic communication,
public affairs and corporate advisory services. Our services
include: government relations crisis management regulatory and
fiscal reform corporate responsibility coalition building market
entry litigation communication media relations and monitoring APCOs
strategic approach is based on tailored research and insightful
analysis. Our knowledgeable and experienced professionals in
Jakarta have strong sector experience particularly in energy,
mining, pharmaceuticals, food and beverage, banking and financial
services, as well as in providing services to governments and
nongovernmental organizations (NGOs). We also work with our
colleagues in APCOs offices globally to meet the needs of our
international clients. For questions or comments on this analysis,
or to learn more about APCOs services in Indonesia, please contact
us: APCO Worldwide, AXA Tower, 45th Floor Kuningan City, Jl. Prof.
Dr. Satrio Kav. 18, Jakarta 12940 www.apcoworldwide.com Madeleine
Hardjono senior director, Jakarta +62 811850911
[email protected] Jennifer Hart deputy managing director,
Jakarta +62 8119885455 [email protected] Quint Simon
consultant, Jakarta (m) +62 821 90790460 [email protected]
Muhamad Heikal (Heikal) consultant, Jakarta (m) +62.8111991011
[email protected] 9