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A brief look at how the highly trusted nursing profession can leverage its trusted status to influence policy.
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Trust and Trust and InfluenceInfluence
Presented May 11, 2010
Components of Trust
• Honesty• Timeliness• Preparation• Confidentiality• Honor• Openness• Keeping Agreements• Understanding• Loyalty• Owning Your Mistakes• Common Values• Consistency
2009 Gallup Honesty & Ethics of Professions Poll
• 83% of Americans say nurses have either very high or high ethical standards.
• 55% -- Say members of Congress have low or very low standards of ethics and honesty.– First time a majority of Americans have felt this way
• 49% -- Say senators have low or very low standards of ethics and honesty.
Other Trusted Professions
• Pharmacists
• Medical Doctors
• Police
• Dentists
• College Teachers
• Members of the Clergy
Consistency
• Nurses are the undisputed leader in the 2009 list of professions and…
…have ranked No. 1 all but one year since they were added to the list in 1999.
Components of Influence
• Trust
• Knowledge
• Passion
• Belief
• Determination
• Flexibility
• Empathy
• Resilience
Some Influential AmericansTime Magazine’s
“Most Influential” list for 2010
• Barack Obama
• Sarah Palin
• Nancy Pelosi
• Glenn Beck
• Steve Jobs
• Sonia Sotomayor
Ask Yourself...
Do any of these people have more trust, knowledge, passion, belief, determination, flexibility, empathy or resilience than a nurse?
• Yes? No? Some of both?
How Can YouExert Influence?
How To
• Go out and speak in your community
• Write an op-ed article
• Lead an advocacy group
• Start a blog
• Get active on Facebook, LinkedIn, Twitter, etc.
• Visit elected officials
• Run for elected office or seek an appointment
• Pitch a news story or get quoted in the press
Become a Thought Leader
– Figure out what you are passionate, knowledgeable and determined about.
– Never forget: Trust is an invitation to influence.
Find Your Inner Influencer
Thank you!